Baidu brand operation design ideas

Editor's guide: "face value is justice", with the advent of the "face value era", the pursuit of beauty and the demand for the display of beauty so that the demand for medical beauty is increasing day by day, so that the medical beauty industry has become a "sunrise industry! This makes the medical beauty industry become a "sunrise industry". This article takes "Lemon Love Beauty" platform as an example to analyze how it analyzes the demand for medical beauty and carries out product design, and I hope it will be helpful to you. With the advent of the "face value era", the pursuit of beauty and the demand for display of beauty so that the demand for medical beauty is increasing day by day, so that the medical beauty industry has become a "sunrise industry"; in this context, Baidu to establish a one-stop service commodity platform for the whole region of medical beauty users. --Lemon Love Beauty". We hope to create an honest, high-quality and safe medical beauty ecosystem.01 Design Background1. On the one hand, a new product needs a consistent visual experience to help users establish a brand impression, and moreover, it needs a unique visual language to help the product stand out from competitors and establish users' brand awareness; on the other hand, the visual homogenization of medical beauty-related APPs on the market is serious, and it is difficult to draw users' attention to the general presentation, so in this case, we hope to create a new and colorful one for medical beauty, systematic operation brand vision to enhance brand reputation.02 Core Design Concept Exploration and LandingIn order to better enhance the service experience and let users enjoy more rights and interests, so Medical Beauty carried out a service upgrade and went online with the Lemon Member Center for the first time. We did the brand promotion of operational activities for this, which contains two major parts online and offline.03 Pre-thought 1. What should the vision of medical beauty look like? We refined the keywords of the first impression of medical beauty through creative brainstorming to establish the design direction. Defining youth, beauty and safety as the main keywords of medical beauty, we interpreted the keywords through the visual elements of "woman", "flower" and "doctor", and used them as the main design line. We interpreted the keywords through the visual elements of "woman", "flower" and "doctor", and used them as the main design line, combining them with dreamy colors, flowing light and microscopic interactions, so as to maintain the consistency of the creative style and the overall performance.04 Design Language We refine the design language from three perspectives: "element", "form" and "color". Because women have diverse styles, like flowers with different temperaments, they have their own unique charms, so we combined "woman" and "flower" throughout the entire series of creations; at the same time, we added "doctor" to the role of "doctor". At the same time, we added the role of "doctor" in the form of "micro-scene" to increase the interactive fun; from the perspective of color, we wanted to show the dreamy diamond sense, so we decided to use "flow of light" to mix the colors. Creativity should be able to integrate the user's needs and reflect the product characteristics, but also relate to the user to make the brand more warm. So we combined "teeth cleaning", "skin care", "double eyelid", "lip plumping", "nose job" and "nose job", "Nose job" to establish an emotional link with users. We hope to let users perceive their own beauty image through the exquisite visual, just like a dreamy diamond with a lot of color. In the font, we used two graphic elements, rectangle and arc tip, to make a personalized and soft font, with slim typeface and feminine elegance and softness. And we used a uniform embossing to maintain the consistency of the overall performance. We divided the splice page into three modules: brand, rights and product flow to carry out targeted design, to improve the screen effect ratio and at the same time improve the online venue traffic and conversion. In order to better undertake brand publicity, we design the side to actively promote offline brand building landing. We utilize a variety of advertising carriers to promote and form close advertising contact points. Promote brand serialization, deliver a stable and unified brand impression to users, and set the tone after Lemon Aimee's operation and design. In addition to character posters, we also try illustration posters, different from the current medical posters, bold attempts to make visual design highlights, so that it stands out in the homogenization of medical design.05 Summary of the medical brand series not only lies in the design of the level of exploration, but more importantly, to enhance the brand communication and cognition, to explore more possibilities and surprises of the brand, to eliminate the homogeneity of the brand to improve brand competitiveness, and maximize the value of this brand planning. The value of this brand planning is maximized.