Six Sample Essays on Exhibition Planning
Exhibition Planning Part 1I. Activity Background:
Calligraphy, as one of the core of the Chinese culture, has recorded thousands of years of excellent culture, and constitutes a unique national culture through its own evolution, and the development of inheritance from generation to generation. However, with the progress of the times, the development of science and technology, the intense rhythm of life ...... makes people gradually lose interest in this traditional culture, and the art of calligraphy is on the verge of fading into oblivion and disregard. For all this, we should act! So, calligraphy, from the doll to start!
Second, the content and purpose of the activities:
This activity has been displayed in the form of an exhibition of several children's calligraphy in Lanzhou. They are all ordinary children living in the city, they use them just a few years of hard work to practice, to create nearly a hundred represents their true level of works! There are no geniuses here, nor do they have a scholarly background. It is the simplicity and diligence of these children that shows the fruits of their labor to the community. And to arouse the community's interpretation of the ancient art of calligraphy. For the works themselves, we can not use professional eyes to criticize, because learning is never-ending, the current works only represent their current water quality, and then naturally there are many places need to be improved, and even more need to redouble their efforts in the future! Through this exhibition, people can forget about utilitarianism, and there will always be rewards through down-to-earth efforts. Local culture needs to develop, first of all, is the inheritance, without inheritance there is no development, and inheritance has to start from the doll!
Third, the activities of the strategy:
Social strategy: to invite people from all walks of life through the exhibition of these children's works to comment, and through the publicity of all parties, set off on the calligraphy of this traditional art of the importance of understanding of calligraphy, calligraphy, love of calligraphy, and calligraphy interested in calligraphy, to become the socialization of a large cultural phenomenon.
Policy strategy: through this exhibition, the social sectors, and then especially the education sector on Chinese culture policy from the emotional tilt. For the future of calligraphy into the teaching of this process to play an incentive role.
Media strategy: through the coverage of this exhibition, to point to bring the surface, to Lanzhou as a starting point, this cultural news through the power of the media to disseminate to the region that can be disseminated, not only to show the children of Lanzhou hard work and diligence in the creation of calligraphy, and then show the Lanzhou people's ordinary cultural lifestyle. For the dissemination of the city's cultural image, show Lanzhou children to learn the spirit of culture to achieve twice the result with half the effort!
Fourth, the details of the activities:
Activity time: mid-July
Activity location: Lanzhou City Museum
Organizer:
Curator: Zou revival
Organizer: (in the call .... .....）
Publicity Sponsor: (under solicitation ......)
Media Sponsor: (under solicitation ......)
Sponsor: Lanzhou Municipal Museum
Co-organizers: ( (In Call ......)
Exhibition Planning Part 2Part 1 Copywriting in the Preparatory Stage of a Convention and Exhibition
I. The Concept of Copywriting in the Preparatory Stage of a Convention and Exhibition
Copywriting in the preparatory stage of a convention and exhibition refers to the process of determining the theme of the exhibition from the beginning to the end of the exhibition and its preparation. A conference and exhibition from the determination of the exhibition theme, collect information, exhibition project planning until the official opening of the conference and exhibition of all the text involved in the preparatory stage of copywriting.
The types of texts in the preparatory stage of the exhibition
Generally speaking, the texts in the preparatory stage of the exhibition include exhibition project planning, exhibition project feasibility study report, exhibition manuals, exhibition exhibition program, exhibition invitation letter, exhibition progress plan, audience invitation letter, exhibition contract, exhibition program, exhibition cost budget table, exhibition publicity and promotion plan, exhibition cost budget table, exhibition publicity and promotion plan, and exhibition budget table. budget table, exhibition publicity and promotion plan, advertising copywriting, etc..
Part II: Exhibition planning
I. The concept of exhibition planning
The so-called exhibition planning is to carry out preliminary planning for the upcoming exhibition according to various information, design the basic framework of the exhibition, and put forward the plan to organize the exhibition. On-site management plan, related activities plan, etc.
The content structure of the exhibition project plan
Generally speaking, the exhibition project plan mainly includes the following contents:
1. Analysis of the exhibition market environment: including the analysis of the industry and market of the exhibition topic, the analysis of the national laws and policies, the analysis of the situation of the related exhibitions, and the analysis of the market of the place where the exhibition will be held. analysis, analysis of the market where the exhibition is held, etc.
2.
2. Propose the basic framework of the exhibition: including the name and location of the exhibition, the composition of the exhibition organization, the scope of exhibits, the exhibition time, the frequency of the exhibition, the scale of the exhibition and the positioning of the exhibition, etc.
3.
3, exhibition prices and preliminary budget program.
4, the exhibition staff division of labor plan.
5, exhibition recruitment plan
6, exhibition investment plan.
7, exhibition publicity and promotion plan.
8, exhibition preparation progress plan.
Purpose:
In order to meet the 5.20 China Student Nutrition Day, through the organization of this activity so that the majority of students to understand more about nutrition and health knowledge to develop good eating habits. At the same time, to college students to publicize the food is conducive to their health. The actual production process is understood.
Theme:
Understanding Nutrition, Focusing on Health
Organizer:
Jishou University *** Youth League Committee
Sponsor:
Jishou University Nutrition and Health Association
The first time the event was held, it was the first time that the event was held. strong>
A food exhibition
Time: May 24
Location: the new campus basketball court
Content: the site is divided into a food exhibition area, fruit platter creativity contest area, nutritional knowledge of the game area
1 Sponsored products exhibition
Pastries: cakes, bread, ice cream, etc.
Drinks: milk, bread, ice cream and so on.
Beverages: milk, juice, vinegar drinks, etc.
Dishes: some of the restaurants in Jishou's signature dishes
Health care: a variety of brands of health care products
exhibits provided by the exhibitors for the majority of teachers and students to taste, and put forward their own views and evaluation of the most popular food.
Preparation: a to a variety of manufacturers to pull sponsorship, including goods and cash
b to make the evaluation form
2 Fruit Platter Creative Competition Area
Participants: all Jishou University students are eligible to enroll. You can participate in the form of single or multiple teams (maximum of three people), and require an explanation of the work. The deadline for registration is May 20, and the number of applicants is limited to 10 groups.
P.S.: a Materials and utensils required for the event will be provided by the organizer, including fruits and knives.
b Rules: Participants must complete the creative design of the platter and group work within the specified time. The work is divided into 50 points, 10 points for appearance design, 10 points for color matching, 10 points for material utilization, 10 points for creative design, and 10 points for nutrition and health
c The judging panel consists of five people, including school leaders, sponsors and members of the association.
d According to the points awarded the following prizes:
First Prize: 60 yuan and exquisite souvenirs and honorary certificates
Second Prize: 40 yuan and exquisite souvenirs and honorary certificates
Third Prize: 20 yuan and exquisite souvenirs and honorary certificates
Preparation: a collection of registration data b purchase certificate fruit and knives c Negotiate with the Federation about the certificate d Publicize the event and details on our website (sub-division)
3 Nutrition Quiz Game Zone
Knowledge Quiz Tacit Cooperation Throwing Balls, etc.
II. Visit to Lao Pai Company
Time: May 17th
Venue: Lao Pai Agricultural Science and Technology Company Limited (souvenir for the members)
Participants: Nutrition and Nutritional Science and Technology Company Limited.
Participants: all members of the Nutrition and Health Association and all school volunteers
Preparation: a negotiation with the company b call for volunteers c contact with the school bus d purchase souvenirs
Third, health awareness campaign
Purpose: to publicize the healthy eating habits, so that the whole school teachers and students to healthy and nutritious diet every meal
Time: = May 18 (Monday) May 24, which is the first time in the school's history. ) May 24 which 17, 20 for the focus of the work to display boards attached to the magazine publicity the rest of the time only hanging display boards, May 24 will be moved to the scene of the activities of all the display boards
Location: the new campus of the cafeteria entrance
Preparation: a production of publicity display boards and impurities banner poster
Budget: publicity posters 10 * 1 = 10 yuan Banner 20 * 2 = 40 yuan Display board 30 * 6 = 180 yuan
Impurities 20xx copies * 1 = 20xx yuan Manufacturers leaflets 200 yuan Certificates prizes prizes 150 yuan
Fruit 200 yuan souvenirs 300 yuan school bus 100 yuan Venue 100 yuan sound 200 yuan
other 200 yuan
***Total: 3,680 yuan.
I. Name of the plan
Write the name of the plan as specifically as possible, and put it in the center of the page, and of course, you can write the main title as a sub-title at the bottom.
Second, the background of the activity:
Third, the purpose, significance and objectives of the activity:
Fourth, the need for resources:
List of human resources, material resources, including the use of the place, can be used as a resource, and the need for resources, and the need for resources. Listed as already existing resources and the need for resources in two parts.
V. Activities to carry out:
As the body part of the exhibition project planning model, the presentation should be concise and clear, so that it is easy to understand, but the expression should strive to be exhaustive, to write every point that can be envisioned, there is no omission. In this part, not only limited to the expression of words, but also appropriate to join the statistical charts and so on; the planning of the various work projects, should be arranged in accordance with the order of time, drawing the implementation of the timetable will help the program verification. Staff organization, the object of the activity, the corresponding powers and responsibilities and time and place should also be explained in this part, the implementation of the contingency procedures should also be considered in this part.
Here can provide some reference aspects: venue layout, reception room, guest seating, sponsorship, contractual agreements, media support, campus publicity, advertising, hosting, leadership speeches, master of ceremonies, venue services, electronic background, lighting, sound, video, information liaison, technical support, order maintenance, clothing, command center, on-site atmosphere regulation, pick-up and drop-off vehicles, cleaning up after the event, group photos, catering, hospitality, and follow-up. Group photo, catering, and follow-up contact. Please adjust yourself according to the actual situation.
Sixth, the funding budget:
Seventh, the activities should pay attention to the problems and details:
VIII, the activities of the person in charge and the main participants:
Note:
1, the above Convention and exhibition project plan model only provides a basic reference, small plan can be filled directly in accordance with the format; large plan can not be bound to the format, their own design, and strive for detailed page beautiful;
2, can be dedicated to the plan to produce a cover page, and strive to be simple, condensed; plan can be packaged, such as the design of the logo to do the header, illustrations, etc.;
3, such as attachments to be able to Attached to the back of the planner, can also be bound separately;
4, planners need to be bound from the long side of the paper;
5, a large exhibition project planner, there can be a number of sub-planner.
The name of the event: Automotive Knowledge Tour and Automotive Culture Showcase
I. Theme:
Wandering in the sea of knowledge, igniting the fire of youth
II.
To promote automotive culture, popularize automotive knowledge, and enrich cultural life
Third, the background of the activities:
In today's society, the car has become one of our main means of transportation, automotive culture has naturally become a product of social development. However, college students are undoubtedly the future of the automobile consumer groups, but only a few college students have knowledge of the automobile, the basic knowledge of the automobile has undoubtedly become most of the college students in urgent need of spiritual food.
Fourth, the purpose of the activity:
Improve the comprehensive quality of Zhan Shi students, enrich the extracurricular knowledge of Zhan Shi students, show Zhanjiang Normal College University life colorful. At the same time, increase Zhan Shi students on the basic knowledge of the social automobile 'cognitive, so that Zhan Shi students university life closer to society, for the step into the community to do a good job of preparation.
V. Activity time: May 15 (to be determined)
VI. Activity location: In front of the stadium
VII.
2, the car culture show.
3, team breakthrough games.
X. Activity Format:
This activity is to participate in the form of free team, each team of four people (must be a mixed team of men and women, can be across the class, across the faculty). When the team arrives at the quiz station, they must answer the questions in order and browse through the display boards while lining up, as the answers to 90% of the questions can be found in the corresponding knowledge display boards.
Teams will be allowed to enter the Q&A session only after they have successfully passed an obstacle course (the Unchaining Game) within the allotted time. The team will randomly select a question and answer it within the specified time, and if the answer is correct (i.e. successful), the team can continue to draw questions and answer them (if the answer is incorrect, the team cannot continue to answer them), and if the answer is correct, the team will get 5 points, but the team can answer a question and answer it up to three times at a time.
A Brief Introduction to the Exhibition
Suzhou Housing Expo is committed to building the largest brand of real estate trading event in East China, after 7 years of real estate wind and rain, Suzhou Housing Expo has created one after another trading myths in the Suzhou real estate market.
With a strong brand and organizational power, the Expo takes the local market as its origin and gathers the latest branded real estate projects developed in the Yangtze River Delta market and even in overseas markets to create the best platform for publicity and trading, brand display and business negotiation. As the "wind vane" of Suzhou's real estate market development trend, facing the people of Suzhou, serving the major real estate developers, has developed into the "Suzhou real estate first exhibition".
Second, the market environment analysis
20xx Suzhou commercial real estate has entered a new period of development, with the formal introduction of the rules of the purchase order to improve the type and investment type of buyers quickly weakened enthusiasm for home purchase, the change of investment orientation also guided the transformation of the industry projects.
Commercial real estate has blossomed in the Suzhou market, with Wanda Plaza, Global 188, Impression City, Prosperity Center, and Hengda Central Parkway Plaza bringing new development space to the Suzhou real estate market.
The basic framework of the exhibition
1. Name of the exhibition: 20xx Suzhou Autumn Housing Expo
2. Venue: Suzhou International Expo Center
3. Suzhou International Expo Center
Suzhou Radio and TV Station
Organizer:
Suzhou Guohua Exhibition Co. /p>
Exhibition Schedule Check-in: September 27, 20xx 13:30-17:00
Exhibition: September 28-30, 20xx 8:30-20:00
Exhibition: October 1-4, 20xx 9:30-16:30
Dismantling: October 4, 20xx 16:30-24:00
The exhibition will be held from October 1, 20xx to October 4, 20xx, and will be open to the public from October 1 to October 4, 20xx. 00
6, the scope of exhibits
real estate projects, pulling residential, commercial and financial investment areas
7, the frequency of the exhibition
exhibition cycle of 1 year, 2 sessions
8, the exhibition scale
number of visitors: 15,000
the exhibition area: 30,000
standard booths Number of standard booths: 1500
9. Positioning of the exhibition
This year's exhibition will grandly launch the Yangtze River Delta brand commercial real estate section, which will provide an in-depth analysis of how commercial real estate can seize the pulse of the times and urban development, and at the same time, find new investment opportunities for investors. This year's commercial real estate exhibition covers urban CBD, high-end commercial complexes, shopping malls, shopping streets, super shopping malls, theme malls, office buildings and other projects, and builds a panoramic commercial real estate industry chain display and trading high-end business platform for commercial real estate developers, investors, operators, professional service providers and branded merchants.
Fourth, the exhibition price and exhibition preliminary budget
Modern Avenue Real Estate Zone: Pavilion 3A, Class A: 1000 yuan / m2 Class B: 1200 yuan / m2 Pavilion 4A - 800 yuan / m2
VIP Zone: 1200 yuan / m2
Overseas Real Estate Zone: 15000 yuan (3m×3m), the first time in the world, the first time in the world, the second time in the world, the first time in the world, the first time in the world, the first time in the world, the first time in the world. RMB 15,000 (3m×3m=9m2 booth) including construction cost
Residential Components Zone, Decoration & Design Zone, Home Furnishing Zone: RMB 700/m2 Advertisement: RMB 2,500/pc.
V. Exhibition staff division of labor plan
Make preparations for the exhibition;
Customer service to contact exhibitors;
Reception of visitors and customers, set up the exhibition, and maintenance of the order of the exhibition;
Provide assistance to the closing work.
Sixth, the exhibition plan
Through the phone, e-mail, door-to-door visits or friends to contact eligible real estate companies, exhibition promotion work, and important customers and orders for in-depth processing and.
In-depth understanding of customer needs, and targeted to provide professional all-round exhibition promotion program.
Seven, investment plan
Establish the target;
Extensive collection of information;
Development of various types of investment plan;
Comparison to determine the final plan;
The implementation of the program.
VIII, publicity and promotion plan
The exhibition through the television, newspapers and magazines, radio and the network advertising campaign, supplemented by the roadside billboards, bus advertising, flags, banners, to achieve an all-round, multi-level and multi-channel publicity like bombardment, where there are people have news of the exhibition, to achieve the effect of the people's minds.
Nine, the preparatory progress
Strategy
Ten, the opening and on-site management plan
Before the opening of the opening need to do a good job of the opening and on-site management of the plan, first of all, according to the experience of previous years, the number of viewers to do a reasonable prediction, the arrangement of security staff to maintain the normal order of the exhibition order, to maintain the normal order of the exhibition. Maintain normal exhibition order order, prevent the occurrence of on-site security accidents, make the necessary medical preparations for emergencies, arrange the necessary security personnel patrols to prevent unpleasant things from happening, provide the audience with appropriate drinks and fruits and some commemorative significance and exhibition characteristics of the small gifts.
Xi, the exhibition held during the related activities
During the exhibition, please ask some professional sales elites to introduce,
Please some professional models, in order to achieve the purpose of attracting the audience, but also will be appropriate to regulate the audience's eyesight fatigue, to contact popular film and television stars, live singing performance, but also to achieve the effect of expanding the influence, and domestic and foreign art groups. The company's main goal is to provide the best possible service to its customers.
XII Exhibition Settlement Plan
The overall costs of the exhibition are statistically settled, including labor costs, material costs, advance costs and other costs.