The data in the white paper also shows that Beijing, with 23 ski resorts, is the largest ski market in China. Last year, more than 6.5438+0.69 million people went to various ski resorts to participate in this sport called "White Opium". It can also be seen from the operation of various ski resorts that after entering the 20 15- 16 snow season, Genting, Wanlong, Changbai Mountain and other large ski resorts have ushered in various snow events, including many competitions, activities and performances such as the China Alpine Ski Tour and the Austrian Charity Ski Competition. LeTV Sports invested10 million yuan to build the 2022 Winter Olympics ski resort.
The game attracted people's attention. First of all, the competition is fierce. There is only a gap of about 0.2 seconds between the top three men's singles gyrations. In the men's double-board chase, first, the snow circle big coffee "fork team" made mistakes when dealing with a triple bag in the leading state and gave up the championship. Then, Italian player Dioli accidentally lost his balance just 20 meters away from the finish line and watched Li win the championship. Secondly, the event cooperated with FISE, the largest international extreme sports event organization, and invited 10 ski gods to join. These top athletes are all legends of snow circles, such as CandideThovex, the most incredible FreestyleDemo double board athlete in the world, who is known as "flying Frenchman". She started skiing at the age of 2, joined a ski club at the age of 5 and began to practice cat jumping. At the age of 65,438+04, he won the French junior skiing championship and won the X-Games championship three times. They brought the audience in two days. More importantly, LeTV Sports is in close contact with the International Snow Federation, and this event may become an integral event recognized by the International Snow Federation in the future, which means that China skiers have the opportunity to enter the world's top professional skiing events through the X-DRAGON Snow Control Challenge.
FISE brought a cool freestyle performance.
In connection with the strategic goal of "300 million people on the ice and snow" put forward by the China Municipal Government when bidding for the Winter Olympics, and the State Council No.46 document, which is of symbolic significance to the development of sports industry, it seems that we can draw a conclusion that China sports is stepping out of the old pattern of "official sports" and "elite sports", building a sports industry ecosystem based on "social sports", and finally realizing the double harvest of sports industry and competitive sports, which will be the new normal of China sports.
Football and basketball in China have been pushed to the market, which has brought remarkable market influence. However, with the qualification of hosting the 2022 Winter Olympics and the consumption changes brought about by the increase of national income, the appeal and influence of ice and snow sports are expanding day by day. Obviously, whether from the perspective of competitive competition or mass fitness, ice and snow sports have strong industrial attributes, involving the organization of sports events, ice and snow fitness and leisure, the construction of venues and supporting facilities, the research and development, production and sales of equipment, sports training and real estate, hotels, restaurants, tourism, entertainment and other related industries. With a vast market and huge development space, ice and snow sports are becoming a new sports consumption hotspot.
There is no doubt that sports events are the upstream core of the whole industrial chain, which is scarce and exclusive. For example, the North American Professional Hockey League (NHL) and the League of Continental Nations (KHL), which have huge fans, are world-famous hockey events, and X-Games and FISE have many fans all over the world. On the other hand, in China, apart from the government-sponsored Winter Games, there are very few influential ice and snow sports events, especially those that can be recognized by the market. When the public is not satisfied with just "going skiing", an event that can "catch all the top domestic experts in one net" and invite international gods to learn and perform will surely take the first-Mover advantage. The organizer of Yuxue didn't lower the competition standard because it was an amateur event, but highlighted the top style: the track construction invited the design team of the snowboarding track and snowboarding track of Sochi Winter Olympics, which not only allowed high-level athletes to show their talents, but also allowed ordinary enthusiasts to play their strengths and feel the fun of skiing; FISE, the great god, won numerous applause during the two-day performance, and domestic experts paid homage to him. Subversive first-person perspective broadcasts the circle of popular players' friends, and even China Xueyou, who is skiing in Japan, sits on the bus and watches the broadcast with his mobile phone; Even the first-aid team of the event invited Hearn Medical, which provides professional first-aid support for marathon, triathlon, skiing and cross-country running, to ensure that the injured athletes get the most timely assistance in the event and will not be hurt twice. More importantly, the X Dragon Snow Control Challenge may become an integral competition of the International Snow Federation in the future, which will open a window for domestic players to enter international competitions and bring points for experts from all over the world to enter the Olympic Games. As long as it persists, this brand event is likely to become the "Extreme Games" in China, and its potential commercial value is self-evident.
Enthusiasts are the foundation. Famous ski brands Burton and Norway have become sponsors of the Snow Control Challenge, which is also aimed at skiers. Snow Challenge is not only a stage for professional masters, but also a platform for snow lovers to communicate with big coffee. Through competitions, performances, training and carnival activities, more people will love skiing, and the demonstration effect will promote the popularization of the project. In the competition, besides 800 players from domestic 10 clubs actively signed up for the competition, many Russian and Ukrainian players also participated. Chinese and foreign players take snow as their friends, and frequently interact in the players' WeChat group to exchange experiences from different countries and different snow fields. The prosperity of snow control is the epitome of the whole snow and ice movement in China. According to the total number of skiing participants of 2012.5 million in 2005, it increased by 2 1.36% compared with 20 14. However, judging from the huge population base in China and the average annual reception number of most ski resorts does not exceed 20,000, there is still huge room for improvement. In the foreseeable future, ice and snow sports will continue the high-speed growth momentum of 20 15, and the equipment sales, training and advertising market brought by it will have broad prospects, and it will still be a blue ocean with great potential. Let's look at a set of data: at present, the total number of ski resorts in China is 568, an increase of 108 last year alone; 700 snow machines were added, with a total of 4,000; In 20 15, the number of leased double boards in Xueyuan was 350,000 sets, an increase of122,700 sets over the previous year. It is particularly noteworthy that, unlike many sports, people with yellow hair, regardless of sex, age and age, can receive different levels of skiing training and participate in this sport, and it also involves necessary equipment such as snowboarding, snow clothes and snow goggles. Once released, its overall purchasing power will be a huge number.
Derivative industry is a considerable increase. For example, ice and snow tourism has obviously improved in the first winter after the successful bid for the Winter Olympics. Ice and snow tourism has become one of the hottest topics in this year's Spring Festival, and China has even become the second largest market for dry snow skiing in the world. But the reality is that only 3% of the ski resorts in China are destination ski resorts, while the primary experience ski resorts have become the most important part of the ski resort industry with an absolute advantage of 75%. In addition, 22% of the suburbs study ski resorts, providing advanced practice venues for skiers. In other words, the spin-off industry of skiing is still in a fairly primary stage, and it will be a good way to promote development and promote transformation and upgrading through high-level competitions. It goes without saying that there are 800 participants in mass activities like Yu Xue, as well as hundreds of guests and staff, as well as thousands of friends and relatives. On the opening day of the competition, the traffic jam to Genting Paradise exceeded 8 kilometers; Only calculating the venue rent, accommodation and transportation, the direct economic benefits brought to the local area will exceed 5 million yuan, and the indirect economic benefits brought by publicity and promotion will be more.
(Player friends watch the game in front of the big screen)
According to the State Council Document No.46, by 2025, the total value of the national sports industry will reach 5 trillion. Limited by natural conditions, the northern provinces naturally turned their attention to winter sports, and with the successful bid for the 2022 Winter Olympics, the ice and snow industry in Northeast China and North China also ushered in rapid development.
2065438+On August 4th, 2005, LeTV Sports and Heilongjiang Provincial Sports Bureau reached a strategic cooperation, and will carry out all-round cooperation in various fields such as event preparation, outdoor sports tourism, intelligent venues and promotion of ice and snow projects. The starting point of this strategic cooperation is to build a platform to promote the development of national ice and snow sports, and use the model of internet plus to transform the advantages of Heilongjiang ice and snow resources into a powerful driving force to promote the development of national ice and snow sports and expand the influence of ice and snow sports. Since then, Heilongjiang Province has put forward the development plan of sports industry with ice and snow as the main body, and proposed that by 2025, a sports industry system with reasonable layout, perfect functions and complete categories will be basically built, and the total scale of sports industry will reach11500 million yuan.
Coincidentally. The Hebei Provincial Party Committee and the provincial government proposed to build an industrial system based on ice and snow sports tourism, ice and snow mass leisure and fitness, and competition and performance industries, and to build a number of well-known ice and snow sports events at home and abroad, such as Chongli International Ski Festival; In the ski areas of Zhangjiakou and Chengde, Chongli will become the core, and Zhangjiakou will become the world ice and snow sports base, national ice and snow sports center, equipment manufacturing center and talent training center; Accelerate the construction of a number of unique ice and snow towns, and cultivate and expand the modern service industry. Choose a suitable park, concentrate on introducing high-end ice and snow equipment and equipment manufacturing enterprises at home and abroad, and build an ice and snow industrial chain integrating ice and snow tourism, equipment manufacturing and industrial services. At present, Zhangjiakou City is improving the construction of software and hardware environment according to Olympic standards. It is hoped that by holding all kinds of high-level and high-level ice and snow events, we can accumulate experience in running competitions, improve our operation level and further expand the world influence of "Chongli Skiing". Letv Sports' X-DRAGON Snow Control Challenge is an important part of making "Chongli Skiing" a world-class brand, and it is also the basis for closer cooperation between the two sides in the future.