One: traditional exhibitions,
1, participation (professional exhibition and comprehensive exhibition)
1) to understand the regional distribution of exhibitors (mainly enterprises and brands)
2), understand the regional distribution of the audience (combined with their own key development market screening exhibition)
3) Understand the composition of exhibitors (there will be a list of exhibitors in official website, and whether there are well-known brands or peers).
4) Study the post-exhibition reports released by previous official website and comprehensively evaluate the exhibition quality.
2. Exhibition (professional exhibition and comprehensive exhibition)
1), the products cover industries and fields (such as inverter manufacturers, you can go to machine tool exhibition, injection molding machine exhibition, fan and pump exhibition, etc. )
2) Download the list of exhibitors and keep long-term tracking.
3) Visit potential customers, collect the needs of supporting customers and system integrators, and understand and master the industry trends.
Second: B2B platform
1, paid B2B platform
1), integrated B2B platform and other major domestic platforms.
2) Launch professional B2B platforms, such as DirectIndustry and Medicalexpo.
2. Free B2B platform
1), through Google keyword (multilingual) search, obtain B2B platform information, register and publish information, and increase exposure.
2) Search the names of concerned competitors (peers) through Goolge, and get the exposure channels of the other side, so that the master will win, the one without me will win, the one with me will win, and the one with me will win.
3. Reverse development of B2B platform
1), register B2B purchasing buyer account, especially foreign B2B platform, play the role of international purchasing buyer, and contact the corresponding merchants, which can provide cooperation opportunities such as distribution and OEM. Many international brands are contracted by China enterprises, and competitors and peers are also opportunities for cooperation.
Three: search engines
1, search engine information retrieval
1), search keywords, and obtain information such as agents or system integrators, or supporting manufacturers and trading companies.
2) Search the company name, brand, model and other information of well-known brands to obtain the first, second, third and above agent information of well-known brands.
3) Enter the localized search through multiple search engines, multiple languages and multiple keywords. For example, in Russia, we can use [url]www.yandex.ru and www.google.ru[/url].
4) Search the names of competitors or peers through search engines, so as to have a deeper understanding of the marketing trajectory of competitors or peers.
2, search engine advertising
1), English keyword delivery
2), small language keywords.
3) Put keyword advertisements according to the countries or markets that the company wants to explore.
Four: customer visits
1, about visiting customers
1), invite well-known agents from various industries to visit, and increase cooperation opportunities (provided that the strength of the factory is above medium).
2) We can provide economical hotels, accommodation and light meals for our customers (convenient for our customers and ourselves).
3) Let customers deeply understand the advantages and specialties of the company and win customers quickly, especially in research and development, quality control and after-sales service.
Step 2 visit customers
1), visiting customers before and after the exhibition saved a lot of money and was targeted.
2) There are planned old customers who have cooperated, and they will visit in different regions to deepen cooperation and get to know each other.
3) Visit customers in Southeast Asia and other regions regularly.
4) Focus on intentional customers, and value customers can visit one-on-one in a targeted manner. Going abroad is not out of reach. Don't do foreign trade without a passport.
Fifth: social media
1, Social Media Internet Promotion
1), brand exposure, increasing all opportunities for the company to be exposed.
2) Interconnection (the groups covered by each platform will be different, there will be intersection and union)
3) Marketing by foreigners.
4) Social media ranks very high in search engines, which is of great help to the SEO of enterprises.
2. Social media digs deep into personal relationships.
1), such as adding customers' accounts such as Facebook, Linkedin, Twitter, etc., to understand customers' circle of contacts and conduct in-depth information mining, such as customer nature, industry history, industry background, upstream and downstream related customer relationships, customer needs, inquiry motives, industry needs, etc. Expand the simple customer development to the level of market analysis and related expansion, better grasp the sales opportunities and improve the conversion rate.
2) The marketing speed of the circle crowd will be beyond imagination, and everyone will use it. There will be no shortage of customers, and customers will be inexhaustible.
Intransitive verb trade magazines and trade websites
1, advertisements in business magazines and websites
1), introduced by local customers.
2), through their own search
3), through the third party company to understand.
4) Real localized marketing.
2. Customer development of trade magazines and websites
1), an international advertising colleague, will also be our OEM partner or distributor.
2) Understand the behavior of competitors and the source of customers.
3) Learn industry knowledge and understand the behavior habits of purchasing buyers.
Seven: Telephone+Email
1, telephone communication and customer development
1), a telephone development customer.
2) Follow up all inquiries by phone and give feedback to customers.
3) Pay attention to telephone communication skills and foreign trade time difference, local customs, international geography, history and culture.
2. Email communication and customer development
1), pay attention to the subject of the email.
2) Pay attention to the content of the email.
3) Pay attention to email communication skills.
4) Confirm the delivery of the mail.
5), refined mail+mass mail customer development
Eight: comprehensive strength+core competitiveness
1, comprehensive strength+core competitiveness
1), the company's decision-makers attach importance to foreign trade (top-level construction)
2) Pay attention to brand promotion and publicity.
3) There is a foreign trade elite team.
4) The plant and production equipment are relatively complete, and relevant export certificates that meet the target market are available.
5) Strong comprehensive strength in technology and research and development.
6) Quality and price have certain advantages (China enterprises win in scale, price and cost performance in foreign trade).
7), plans to establish or has established a relatively complete global agency system or office and branch marketing system.
8) Perfect after-sales service system can handle international after-sales service.
9), plans or has registered international trademarks, international domain, and is ready to fully enter the international market.