(1) through the understanding and analysis of market information, can avoid the enterprise in the formulation of marketing strategy errors, or can help marketing decision makers to understand the current marketing strategy as well as the gains and losses of the marketing activities, in order to make appropriate recommendations. Only the actual understanding of the market situation can be targeted to develop marketing strategies and business development strategies.
(2) The provision of correct market information can understand the possible trends of the market as well as the potential purchase motives and needs of consumers, which can help marketers to identify the most profitable market opportunities and provide new opportunities for the development of enterprises.
(3) It helps to understand the current state of development and technological experience of related industries, and provides information for improving the business activities of enterprises.
(4) The overall publicity strategy needs to provide information and support for the enterprise's market position and product publicity, etc.
(5) the information obtained through market research, in addition to understanding the market situation, but also can be predicted on the market trend of change, so that you can make plans and arrangements in advance of the enterprise's contingency, make full use of market changes, from which to seek the interests of the enterprise.
Expanded Information:
Market Research Study Methods:
(1) Copywriting Research
Mainly the collection, organization and analysis of secondary data, the main channels from the online data search and library and other book information search.
(2) field research
Field research can be divided into three kinds of inquiry method, observation method and experimental method.
(3) Special Research
Special research has fixed samples, retail store sales, consumer survey groups and other ongoing field surveys; projection method, speculative test method, semantic differentiation method and other purchase motivation surveys; CATI computerized surveys and other forms of research.
(4) Competitor Research
"If you know yourself and your enemy, you will not be in danger in a hundred battles", one of the oldest Chinese idioms outlines the importance of competition research. In today's increasingly hot market competition, do not understand the competitive market situation, do not know the competitors, means that there is no chance of winning.
The core of a market research report:
Reflecting and analyzing the objective facts realistically. Research report mainly consists of two parts: one is the investigation, the other is the research. Investigation, should be in-depth reality, accurately reflect the objective facts, not based on subjective imagination.
According to the original face of things to understand things, detailed possession of materials. Research, that is, on the basis of objective facts, carefully analyze and thoroughly reveal the essence of things.
As for countermeasures, the research report can put forward some views, but not the main one. Because, the formulation of countermeasures is an in-depth, complex, comprehensive research process, the research report proposed countermeasures whether to be adopted, whether to rise to the policy, should go through the policy pre-assessment.
Baidu Encyclopedia - Market Research