Now most of the smart bracelets that will make money are relying on the number of steps to make money, the money is made by the sales manufacturer in order to stick to the customer and out of their own pockets, this model of manufacturers do not have their own blood function, once the investor withdraws its investment is doomed to cool off. Now Henan Zhuozhi Star Enterprise Industrial Co., Ltd. has just released a new smart bracelet will make money: Zhuo enterprise. This smart bracelet is to rely on receiving accurate advertising to make money, the source of money is the advertising fees of merchants, as long as there are merchants to put ads there will be a steady stream of income, the key is that everyone can become an advertiser.
How to do a good job of smart wearable brand positioning, how to build a successful medical grade smart wearable brand?
To build a successful medical-grade smart wearable brand, we recommend that you get to know the company Oasis. It once did overall services for VivaLnk, including helping it establish its brand recognition advantage, occupy the industry high point, plan the category strategy, plan the brand strategy path, create VivaLnk super brand memory system, and finally help VivaLnk successfully preempt the mind resources, form a strong brand in the market, and make consumers have a clearer and more in-depth understanding of the VivaLnk=LifeLink level medical wearable device. Wearable devices have a clearer and deeper cognition, so that more people in need are also willing to consume. _
How to do a good job of promoting and selling smart home security systems?
One, the product adaptability is not strong, can not fully meet customer needs.
The first aspect of the smart home in the early stages in order to hype the concept, attract attention, blindly exaggerated features, coupled with the misguided sci-fi film, the ideal smart home in the minds of the public is omnipotent, in terms of the current level of technology, a lot of the ideal state to be realized is still very difficult, which creates a big gap in the customer's psyche, and the satisfaction level naturally greatly reduced. Secondly, the early smart home products are completely copied from foreign models, we all know that the West is a single-family villa-based, while the domestic is mainly apartment-style homes, with the villa's program to do residential, certainly not appropriate, only the module of security, domestic and international demand will not work,. Europe and the United States villa monitoring equipment installed in the yard, the alarm is installed in the windows and doors, while the domestic monitoring and alarm are installed indoors, where it will involve a host of privacy issues, so many customers are very entangled in this. This is also one of the reasons why the smart home can not be developed on a large scale in the early days.
Solution: market promotion is down-to-earth, do not exaggerate the function. Do suitable for the Chinese market smart home products, the formation of a system that can flexibly take into account the needs of the villa and residential smart home. This requires manufacturers to flexibly adjust their products and programs according to market demand, in order to adapt to changes in the market environment. For example, the recent popularity of iPAD, iPhone and Android smartphones, omelife has developed iPAD, iPhone central control (using iPad and iPhone as the control terminal of the smart home system) and smart home control terminals for the Android platform according to this situation. With the customer's familiar third-party platform to integrate its own system, in the wireless smart home applications, is a more significant breakthrough. In fact, before we also have mobile control host such products, but taking into account the convenience of customer operation and psychological acceptance, we made such adjustments, which is also for the market to adjust the adaptability of the product.
Two, the lack of brand awareness, it is difficult to stimulate terminal sales, channel development pressure.
Smart home market publicity are limited to a small area, not deep into the mass groups, can not stimulate terminal sales through the brand, resulting in huge pressure to develop channels. Observe the domestic smart home brand publicity, it is not difficult to find, mostly limited to the industry. A few companies realize the problem, began to set up smart home experience center, and cooperation with home furnishing stores to open a demonstration platform, or through the network promotion to the public. But often the lack of planning, implementation and insufficient efforts, the results are not very obvious.
Solution: Strengthen the market publicity, segmentation of the target audience, do targeted promotional programs. For example, customers will be subdivided into channels, partners, end users, industry chain, industry peers. Tap into their media preferences, do targeted promotional programs to improve brand awareness. Enhancing brand awareness is a slow and difficult process; smart home is currently in the spring and autumn period, a hundred schools of thought; a brand to stand out, there must be a positioning and development planning. For most domestic manufacturers, positioning is not to talk about, development planning is more blind. Most manufacturers are with the tide of the mentality, what others do what I do, talking about *** sex rather than personality; *** sex is bound to create ordinary, imagine if everyone is a popular face, how do others remember you? So before we do market promotion, first of all to clear thinking, discover their strengths and advantages, and then do the corresponding customer segmentation, do targeted promotion. Take Kejia, we are focused on wireless smart home product design and system customization, and our strengths lie in security and lighting control. Our external publicity to firmly grasp this point, the purpose is to let customers clear two concepts: 1, Koga is to do wireless smart home, 2, Koga is the origin of security, security and lighting is more professional. This is a targeted approach to publicize its own advantages and features, which is more likely to be remembered by customers. (Source: "CPS Intelligent Home" by Wang Yi, may not be reproduced without consent)
Three, the channel is technically weak
Smart home is a set of integrated control system, encompassing the home wiring system, home network system, smart home (central) control management system, home lighting control system, home security system, background music system, home theater and Multimedia system, home environment control system and other eight systems. The entire system needs to integrate many products in order to network, in the operation of the operation of the smart home project, the high demand for technical personnel, whether it is product selection or installation and commissioning, need to be fully in control of the line, which is not the same as many traditional products, not just the completion of the sale of door-to-door installation can be a matter of fact. Because of this, regional agents are often unable to independently deal with the installation and commissioning issues.
Solution: train technicians for distribution agents to ensure that technical support is implemented locally to solve problems locally. The channel is the company's left arm, the company headquarters is equivalent to the brain. Bladder arm is weak, even if the brain command is good, is not helpful. Channel technical standard ability, is to determine whether the marketing network is one of the important factors of sustainable development. Manufacturers should take training as a very important part of the channel development work. Jinwo intelligent in the smart home experience hall opened at the beginning of a few training sessions, a simple smart home for potential customers general knowledge and operation training, after the fact, proved to have achieved very good results, the customer's cognitive surface of the smart home has been a great broadening, but also on the Jinwo products have also enhanced a lot of recognition, which will lay the foundation for subsequent cooperation.
Four, the channel market development ability is insufficient
Smart home and furniture, sanitary ware and other household goods, like the potential market is huge. However, there should also be a larger problem, the customer base is more fragmented, it will inevitably cause the market promotion is difficult to target, it is difficult to target. At the same time, it is also necessary to cultivate direct customer interest in the smart home and the recognition of the smart home lifestyle. These, are distribution agents can not solve the problem independently, if the manufacturer does not assist them, their market development that is really difficult. Therefore, some years ago, many companies in the country to set up the sales network, but not after two years of the whole network wholesale collapse, the main reason, is that manufacturers as a hands-off, lack of communication with the channel, and the channel between the information is not equal, the manufacturer failed to assist the channel to solve a series of problems with its known, did not copy the sales model to the channel.
Solution: training marketing and sales staff for distribution agents, providing certain marketing support and sales tools (solutions, presentation PPT, brand labeling methods, etc.). Said before the smart home is a comprehensive control system, is a variety of products integrated system, will also involve engineering installation and commissioning, as well as the use of the user and other issues, of course, these issues need to have a smooth communication with the customer in order to facilitate cooperation. This requires our sales staff to be familiar with many aspects of knowledge, such as strong and weak power, monitoring, wiring, alarm, construction, decoration and so on. Generally speaking, for the majority of manufacturers of local sales staff, after learning by ear, more or less have a certain foundation, the vast majority of customers can cope with the encounter. And distribution agents, such as associates, most of the contact with the industry soon, in the short term is very difficult to build a professional sales team, which also requires the assistance of manufacturers to provide training and support to do. As the saying goes: "ten years of work under the stage, ten minutes on the stage", which also requires a process.
The above listed points cause bottlenecks, is Wang through observation and summarize the industry's market development experience of several smart home enterprises, the above four points is their **** sex, of course, there are also some other impact on the sales development of reasons, such as the stability of the company's personnel, the distribution of benefits to partners, and so on, the length of the reason, not to list.
In the past two years, the Internet of Things (IoT) is very hot, in the policy bias and operators to vigorously promote the Internet of Things is bound to usher in a period of rapid development, and for the smart home industry, the Internet of Things is able to solve a few of the current big problems of the smart home ------ standard protocols and system stability, as well as the system's scalability. This is a once-in-a-lifetime opportunity for the smart home industry, smart home like home appliances and furniture popularization and into people's lives, should not be far away.
How to wear armor microblogging marketing?
Hello, the development of customers to do a good job of marketing activities to expand the degree of publicity, store business will be better and better. 1, wear armor store membership activities to attract customers eyeballs. 2, more friends around the circle of friends to wear armor store for the second time to publicize the 3, the production of promotional posters, the appropriate crowd to distribute, to expand the wear armor store awareness.