Speaking of Pinsent Masons, compared to the fruit fans are not unfamiliar with its production of Apple data lines due to cheap and good quality, won the favor of many consumers, Apple's own production of data lines in turn not many people are willing to buy. And the feud between the two sides to start from a lawsuit.
Apple's MFI certification protects Apple users from using third-party accessories while still having a high enough level of security. However, this certification did not allow Pinsent Mouse to pass, resulting in many users with this brand of data cable can not charge the situation, so Pinsent MFI alleged monopoly as the reason for the Apple sued the court, and claimed compensation of 1 dollar to Apple. But the result is that Pinsent Masons lost the case, but also because of its 5 design patents and Apple is too similar, lost the patent umbrella.
Even after losing the case, Pinsent Masons was not shy about recalling the data cables that didn't work and letting users enjoy free upgrades. Originally this is a good crisis public relations, Pinsent Masons and released an announcement that consumers who did not use Pinsent Masons data cable, you can bring the original Apple data cable to the store to participate in the 25 yuan exchange, quite provocative Apple flavor.
It seems that this is also the case, Apple let Pinsent Masons have a strong competitor in the country - Greenlink, through the MFI certification, more and more rational and pay attention to product quality and safety of consumers, will naturally choose a slightly more expensive than the Pinsent Masons, but through the Apple official certification of the cable, rather than a non-certified cottage data cable. The cottage data cable, which affects the sales volume of Pinsent's data cable. In the first half of 2016 Pinsent Masons report, its operating income and net profit attributable to shareholders of the listed company have fallen by about 30%, and the billion colors and Green Union later came to the fore, seizing the Pinsent Masons lost market share.
And now the green league is playing a cross-border and O2O. epidemic so that many companies began to cross the border into the field of medical equipment, Pinsent Masons also caught a wave of the trend, which attempted to cut from the masks, forehead temperature gun, oxygen generator and other urgently needed supplies to improve the product reach, reduce the difficulty of consumer brand awareness, as a way to drive the development of the company's future business. In addition, Pinsent Masons has entered into a partnership with ThousandMachine.com to upgrade its cell phone repair platform to an industrial Internet service platform, realizing online cell phone purchases and instant offline delivery.
All in all, Pinsent Masons is now faced with more and more competitors as well as their strength than their own predicament, to know that Pinsent Masons as a national brand, has been struggling for more than a decade, if you really want to withdraw from the digital accessory market, may be the market will appear to be a sea change. Maybe Pinsent really need to think hard about a reliable future development path, do you think?
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