Here are some sample essays on management theory that I have organized and integrated for you.
An Analysis of the Role of Property Management in Real Estate Enterprises
1. Property Management Promotes the Development of Real Estate Enterprises
1.1 Modern property management has become the whole process of real estate development management services.
Often property management is in the property has been delivered and used, the owners move in before the relevant management and services, therefore, the traditional property management approach usually brings irreparable defects in the property management work, for example, when the property there are problems with the function and quality of the property, the property has been delivered and used, and therefore had to be built on the basis of the built-up to repair, it is often difficult to reach a better The result is often difficult to achieve a better result. With the development of modern property, property management has penetrated into the stage of planning, design and construction of real estate, so it is possible to make timely adjustments to the functionality and quality of the property in the planning, design and construction, and to improve the effect and quality of product design, production and use. In addition, modern property management can realize the organic combination of property construction, use and management during real estate development and construction. Mainly embodied in the property planning and design, the integrity of the property area, rationality and convenience into the overall planning of the property, you can avoid excessive consideration of property facilities and supporting cost savings and construction convenience and lead to the inconvenience of the use and management of the property, which leads to the later property management and the use of the lack of contradiction, the formation of the property as a whole on the imperfections. The combination of property management and the whole process of real estate development and management makes it possible to pay more attention to the perspective of property users and residents during the construction of the property, and to examine the quality and function of the property from the professional perspective of property management, optimize the planning and development of the property, help real estate enterprises save material and financial resources, and achieve better construction results, improve the comfort of the property and the ease of use of property, and improve the efficiency and quality of property management. The company's business is to optimize the quality and functionality of property planning and development and construction.
1.2 Property management services promote the good development of real estate enterprises.
The main function of property management is to provide relevant management and services for property owners and users, create a civilized, safe, clean and comfortable working and living environment, and promote the preservation and appreciation of property value. In this process, property management extends the service life of the house on the one hand, and improves the living quality of the house on the other. Generally speaking, by improving the life span of houses and ancillary devices, reducing the average cost of houses, and improving people's feeling of living and using, it makes the real estate value preservation and appreciation. According to relevant surveys, when people buy properties, in addition to the price, location and external environment, the most concerned content is the quality of property management. High quality property management services, property management services for owners and users to bring a better feeling, lifting the worries of housing purchasers, from the objective and effective in promoting the development of real estate enterprises.
2, property management measures to promote the development of real estate enterprises
2.1, play the role of property management in the process of real estate development.
Modern property management to give full play to the role of real estate enterprises, should take the initiative to participate in the entire process of real estate development, including project selection, project planning, engineering, construction, property sales and other processes, property management should be involved in the process, so that the entire real estate development will be the property management of the unified planning considerations and can solve the relevant problems. For example, in the planning and design, will be public **** supporting facilities, taking into account, so that the entire development of the district supporting perfect, neat and orderly, conducive to optimize the living environment, the sales of housing to play a good role in promoting. For example: Liaoning a property development company, in the development of a district, property management fully involved in the planning, so the real estate company will reduce the program 4,000 square meters of residential area, an increase of 1,600 square meters of community recreation plaza, increase the greening rate of 5%, pay attention to the relevant work of the property management, focus on the optimization of the environment, favored by the buyers of the district in the case of the average price is slightly higher than that of the surrounding neighborhoods. The opening is sold out.
2.2, focus on property management capital investment.
Real estate development enterprises in the property management capital investment, usually no direct economic benefits, thesis format, but in fact there is a huge potential benefit. For example, the investment in supporting facilities, the capital investment in environmental beautification, will have a direct positive impact on the owners, the formation of vivid advertising effect, more persuasive than the newspaper, television or bus station advertising. The effect of property management is usually to exist with the existence of the property, so the concept and pursuit of real estate development companies will be presented through the content of property management for a long time.
Funding for property management mainly includes: investment in ancillary services, such as schools, stores, clinics, restaurants, fitness venues, etc., marking the quality of life of community owners can be guaranteed and improved, and, for example, community landscaping and greening, roads, and so on, are able to create a good supporting services for the community. Water and electricity and other energy supply, water and electricity is a household life necessities, therefore, in the property management related capital investment, should try to consider the adequate supply of running water and electricity supply capacity, especially the amount of electricity load, with the abundance of a variety of household appliances, the district power supply load should be considered sufficient redundancy.
3, property management in the real estate development process should focus on the key points
Property management involved in real estate planning and development of the whole process, should be combined with the characteristics of the entire process, to grasp the key points. Mainly include: real estate planning and design, construction supervision, completion and acceptance.
3.1 Planning and design.
Property management inevitably need to carry out the work of space and location, so in real estate development, should be from the overall benefits and macro view point, planning property management related locations. Some real estate development companies in the planning to ignore the future of property management work, and even the basic public **** facilities are ignored planning, but the main goal of planning on the construction of more housing, resulting in the completion of the district, and even the property management required by the public **** facilities have no space to build, on the one hand, resulting in a decline in the quality of life in the district, on the other hand, the district tenants are not satisfied with, and the impact of the developer's image.
3.2 Construction supervision.
Property management companies in the completion of the house, not only to take over the constructed building, the management of the property will also be a long period of years. Therefore, property management should usually be in the construction of a variety of property management is prone to problems in the early coordination of engineering problems, early solution, so as not to move in the tenants and then repair, at the same time can reduce the disputes with the tenants, reduce waste, to avoid becoming a legacy of the late, including: kitchen, bathroom leakage, water mains and power line piping how to arrange to facilitate the management and improve the safety of the problem, The main problems include: water leakage in kitchen and bathroom, how to arrange water pipes and power line pipes to facilitate management and improve safety, and water seepage in walls. In addition, property management should be in the construction process, as far as possible to understand the internal structure of the property, to master the pipeline arrangement, room layout, the effectiveness of building materials, etc., on the later completion of the housing delivery of property management work to lay a good foundation.
3.3 Completion and acceptance.
Property management companies should be meticulous quality inspection. As mentioned earlier, the quality of housing projects will have a long-lasting impact on the property management work. Therefore, from the smooth running of the work and maintain the interests of owners, the property company should carefully accept the project. It mainly includes: whether the water supply and drainage pipes are smooth or not, whether the power supply line meets the safety standard, whether the house wall is water seepage, whether the section of power supply line is reasonable, whether the security door meets the safety requirements, whether the telephone and television reserved orifices are complete, whether the load of the elevator pump is enough and other issues, all of which should meet the quality requirements. For problems that do not meet the acceptance criteria, the construction department should be instructed to rework or rectification, for the later property work to lay a good foundation for the smooth running of the work.
On the healthy development of property management and countermeasures
One, the current situation of the property management market
After 2002, with the development of the real estate industry and the real estate market development continues to improve, in the property authorities and the vast number of property management enterprises in *** with the efforts of people's concepts, awareness began to have a change, the property company's business philosophy, and also the development of the property market. Transformation, the property company's business philosophy has also changed. In order to meet the needs of market development, property management companies gradually in how to manage the community, how to service owners, how to win the market, how to solve property disputes and other aspects of the effort, property management began to develop from the initial security, environmental cleaning of a single model of development to the housing and related facilities and installations maintenance, greening and maintenance, residents living services and many other services in the field of community management has become one of the important elements of the comprehensive management of the community.
Property management as an important supporting urban development, "soft", with the rapid increase in economic and social development, *** gave a high degree of care and attention, property management companies are also in the development of continuous standardization of their own behavior, improve service quality. However, due to the introduction of a short period of time, the owners of the property management industry awareness of the inappropriate, as well as the property management enterprises of the service capacity and the demand for the existence of a large gap, resulting in the problems caused by the property management continues to increase. Specifically manifested in the following areas:
One of the owners of paid services have not yet adapted to the collection of property management fees difficult
1. As a result of the impact of the traditional welfare-type residential consumption model, the owners of money to spend to buy the services of the modern market economy is difficult to adapt to the concept of consumerism, both want to enjoy the service, but also unwilling to pay the corresponding management fees, resulting in the collection of property management fees has become a major problem. The existence of this concept, to a certain extent, affects the development of the property management market needs to support a good external environment.
2. The relevant legal system is not sound, resulting in the actual charging process, for the refusal to pay the owners can only urge to pay, and do not have the right to take the mandatory levy or punishment, resulting in no money to enjoy the service free of charge, and pay to enjoy the quality of the service does not match the price. Income and expenditure imbalance led to the property company due to the lack of due return and reduce the quality of service, the decline in the quality of service and make more tenants do not want to pay the fee, resulting in a vicious circle, seriously affecting the healthy development of property management.
Two owners of property management companies do not understand the function
Some owners believe that the property management company received money, should be responsible for all the owners of the loss of all losses, including personal injury and loss of property damage. Due to the owners of the property management enterprise function of understanding, arbitrarily broaden the property management of the extension and connotation of the property management enterprise to produce absolute service and unlimited liability claims, its liability requirements beyond the reasonable range, all of which have increased the excessive burden on the property management enterprise, seriously affecting the development of the property management enterprise.
Three practitioners of low quality, property management enterprises lack of competitiveness
As a result of the influx of large numbers of talents to large cities and coastal cities, resulting in a shortage of human resources in some small and medium-sized cities, the lack of professional property management personnel. The content of property management includes the community security, sanitation, transportation, greening and other integrated services, requiring a large number of skilled personnel in various positions and professional and technical personnel. At present, most of the staff of the property management enterprise is temporary recruitment, most of the staff cultural level is not high, did not go through the necessary training, lack of necessary cultural knowledge and professional skills, the property management is only regarded as a simple security and cleaning work, did not form a professional management team, resulting in the management of its lack of professionalism, standardization, service is difficult to be in place, the quality of service is not guaranteed. In the absence of an effective competition mechanism, the lack of professionalism and service consciousness in the work, only the property work is located in the shallow repair and mending, resulting in property enterprises ignore the needs of owners, low efficiency, the quality of the property services provided is difficult to convince the public, the owners are not satisfied, and ultimately triggered a contradiction between the enterprise and the owners, which directly affects the competitiveness and viability of the property management enterprises. Therefore, having professional property management personnel is the fundamental development of property management enterprises in small and medium-sized cities.
Four property management enterprises only focus on management, but not focus on service
Property management enterprises do not have the market concept and sense of competition, thesis format is specifically manifested as "heavy management light service, heavy income light pay, heavy self-light coordination". Analyze the past property disputes, found that many conflicts are caused by the reversal of the primary and secondary relationship between property companies and owners. Property management is a service as the essence of service management work, if the property company can correctly recognize their own position, the traditional sense of management into a sense of service, then a lot of conflicts will be solved. Property management companies should fundamentally correctly treat the problems faced by the industry at this stage of development, change, update the concept, in order to make the enterprise into a sustainable and healthy development track. If the property management company can be named property services management company, will be to a large extent to change their own service management consciousness.
Two, countermeasures and recommendations
Property management in the establishment of a harmonious community, improve the quality of life of residents, beautification and optimization of the environment, and enhance the community's security and prevention plays a positive role. But to make the property company really into the healthy development of the track, or to rely on the understanding and support of all the owners of the district, the property authorities, streets, community support and help, the property company's own unremitting efforts.
A vigorously strengthen the publicity, cultivate the owners of the concept of paid consumption, to solve the problem of difficult to charge
Should be carried out through a variety of forms of publicity activities, and vigorously publicize the knowledge of property management and property laws and regulations, and strive to cultivate the property company's awareness of the service, the owners of the market consciousness, and to enhance the public, the units of the property management of the cognition, acceptance, cooperation. Increase the standard of property management fees and management methods publicity, clear the status of both sides in the property management, rights and obligations, so that tenants can rest assured, consciously pay the fees. Property companies must work on the quality of service, to provide owners with the best quality service, owners can willingly pay the fee. At the same time, property management companies can use legal weapons to improve the collection rate of property management fees, those who unreasonably refused to pay the property management fee owners, can be resolved through legal channels.
Two to strengthen the local property management regulations and property management enterprises to build their own functions
1. The promulgation and implementation of the "Property Management Ordinance" and "Property Service Charges Management Measures" for the resolution of disputes between the property management company and the owners to provide legal protection. However, the existing property management regulations are still imperfect and lack of operability still exists. In order to accelerate the property management market-oriented procedures, the city should introduce new policies and new approaches to property management fees, so that property management on the track of legalization.
2. Strengthen the property management enterprise's own function construction. First, a clear distinction between property management and water, electricity, heat, cable TV, garbage removal and other public **** the responsibility of the institution. Property management enterprises can be entrusted on behalf of the fees, but not to the owners of additional charges. The introduction of relevant management specifications, clear responsibilities of all parties concerned, rights and benefits of the relationship between the clear management of property management fees, so that property management work can be based on the system, there are rules and regulations to follow. Secondly, the relevant departments should regulate the early property management, pay attention to and do a good job in the organization and construction of owners' associations and owners' committees, advocate fair competition, guide and supervise all parties to fulfill the property service contract. Third, the establishment of property management industry associations to coordinate the differences and conflicts between owners or owners' committees and property management enterprises, and to guide property management enterprises to consciously enhance their sense of service, and constantly improve the quality of service. [LunWenData.]
Three strengthen the property management enterprise talent team construction, enhance the service consciousness, improve the quality of service
The success or failure of the enterprise, talent is the key. Therefore, the property company should be in the team building, service awareness, quality, skills and other aspects of hard work. One is to strengthen the quality of the start, select outstanding professional property management personnel, maintenance personnel, landscaping personnel and other professional talents to join the property services team, strengthen the property management concept, business and other knowledge training, improve the quality of the property management enterprise employees, to create a technically proficient, dedicated, honest service of the excellent team, in order to continue to improve the level of property management business level and level of service to enhance the owner's Satisfaction rate, with advanced service consciousness, high-quality service level, to provide owners with a variety of satisfactory services. Secondly, we will actively introduce the advanced experience of economically developed regions, work on internal management, strengthen our own management, establish a set of scientific and effective implementation mechanism, and improve the market competitiveness of property management enterprises.
Four to strengthen the internal management of property management enterprises, properly resolve various disputes
Property management companies should continue to improve the property management service skills on the efforts to the community as a basis for the convenience of the owners for the purpose of carrying out a variety of business and paid services, according to the owners of the demand for innovation to increase the number of service projects to expand the property management business to operate profit-generating activities, the establishment of a healthy economic implementation of the mechanism of industry to support the industry, and the establishment of a new business model. To establish a benign economic implementation mechanism to support the industry, increase the property management's own hematopoietic function, increase income, maintain the value-addedness of its own assets and expand reproduction, so that the enterprise has the ability to solve the various disputes over property management in a timely manner. At the same time, for such disputes as the environment of the surrounding business premises, noise pollution and other disputes, property management enterprises should actively seek ways to resolve conflicts through legal means. Make full use of the legal and administrative means to solve all kinds of disputes between owners, property management enterprises, developers, public **** business sector, the industry committee. For the community parking problem, the property management district to actively guide the orderly parking of vehicles, the community parking tension, the need to occupy the public **** site of the new parking lot, the implementation of the program put forward by the industry committee, after obtaining the consent of all owners, reported to the relevant departments for approval after the implementation of the phenomenon of chaotic parking to stop the phenomenon, to ensure that the community's roads are smooth.
Three, conclusion
Property management as a new industry, to maintain the healthy development of property management, we must combine with the actual situation, so that the property management services to achieve a combination of community management, combined with the city's health, combined with the establishment of peace and security activities, combined with the building of spiritual civilization, the formation of the overall scale of the development of the construction of the local community, focusing on the solution to the realities of the property management problem, and gradually realize the development of innovation and innovation, the development and development of the city. Gradually realize the development and innovation of property management, and finally realize the unity of social, economic and environmental benefits, and improve the modern civilization of the city.