What are the ways to express creativity?

Expression techniques: combination, transparency, conformity, concave and convex, line decoration, mechanism, specificity, simulation, attachment, and so on. Excellent advertising works accurately and clearly express the design theme with their own unique graphic language. Graphics is an important material in plane elements to form advertising personality and improve visual attention. Graphics can subconsciously affect the communication effect of advertisements.

Graphic creativity is the expression form of advertising design works. It is a graphic image created by designers through association, metaphor and metonymy based on design concepts and styles. It is a sensitive and eye-catching visual center in design works.

Advertising, as a medium of visual information transmission, is an organic combination of written language and visual image, while as a visual art, it emphasizes the visual effect, not the simple explanation of advertising text. The role of graphic creativity in advertising design is mainly reflected in three aspects.