Graphic creativity is the expression form of advertising design works. It is a graphic image created by designers through association, metaphor and metonymy based on design concepts and styles. It is a sensitive and eye-catching visual center in design works.
Advertising, as a medium of visual information transmission, is an organic combination of written language and visual image, while as a visual art, it emphasizes the visual effect, not the simple explanation of advertising text. The role of graphic creativity in advertising design is mainly reflected in three aspects.