KAWAI is Kawai, usually translated into Kawai, which means "cute" in Japanese. It represents the world's top piano produced by Japanese Hehe Musical Instrument. KAWAI is currently the only piano factory that uses its surname as a piano trademark. No matter how bumpy the growth process is. Hehe's entrepreneurs and employees have always loved the piano.
1995, Hehe Musical Instrument Factory and Beijing Piano Factory held a signing ceremony in Beijing, and the two sides began to cooperate in the production of Kawaii pianos. In 2002, Kawaii Hehe Trading (Shanghai) Co., Ltd. was established in Shanghai, China. In 2003, Yichang Jinbao Musical Instrument Manufacturing Co., Ltd., which was acquired together with Perth Musical Instrument Company, began to produce upright piano in Yichang, Hubei. In 2004, Hehe Musical Instrument (Ningbo) Co., Ltd., a piano accessory manufacturing company, was established in Ningbo, Zhejiang, China.
Settle in the National Center for the Performing Arts.
On October 30th, 2008, the National Centre for the Performing Arts, Japan Hehe Musical Instrument Factory and Hehe Trading (Shanghai) Co., Ltd. held the handover ceremony of Kawayi Piano. Famous artists such as Liu Shikun, Li Shuangjiang, Wang Liping, Cai Guoqing, Wang Yanyan, Zhang Zheng and Sun Ying attended the handover ceremony and performed impromptu performances. At the handover ceremony, the president of the National Centre for the Performing Arts, the president of Hehe Musical Instrument Japan Co., Ltd. and the cooperation made speeches for the representatives of the organizers. Minister Shang Shi of the Japanese Embassy in China attended the meeting and delivered a congratulatory message. The National Center for the Performing Arts is the temple of China music. Upon completion, 22 pianos were introduced, of which 17 was a Japanese piano of Hehe Musical Instrument. Kawaii is also the only Asian piano brand to introduce theater. Hehe Musical Instrument was founded in 1927. KOICHI KAWAI, the founder, is the first person to design a piano in Japan, and also the first person to win the highest medal in Japan in the field of musical instruments. Since then, Hehe Musical Instrument has grown into the second largest musical instrument manufacturer in the world and is famous for its high-quality piano manufacturer. The current chairman, Hehe, Hong Long is the grandson of KOICHI KAWAI. During the period of 1999, Hehe Musical Instrument released the highest-end brand Siegel Cavalyi. Due to the strict selection of materials, it used large-scale concert-level lawyers to manage the production and manual production, ranking among the highest quality pianos in the world. The field of ultra-advanced piano has always been monopolized by traditional European brands. As an Asian piano player, Siegel cavalli challenged this field for the first time and attracted worldwide attention. When it appeared in the United States in 2000, it was called "Lexus in the piano world (Toyota's top car brand)" by the Los Angeles Times. In China, the ordinary family market is not fully recognized because of the high price of advanced pianos. In the market of professional colleges such as Conservatory of Music, Kawaii's brand has been highly appraised, and its market share has developed rapidly in the past two years. The introduction of Kawai piano into the National Grand Theatre is also due to the high evaluation of Kawai piano by the majority of conservatories of music.
The user of kawaii piano
The two winners of the 10 Tchaikovsky International Piano Competition chose Kawai EX as the champion of the 9th Van claiborne International Piano Competition, Kawai EX as the runner-up of the 4th Chopin International Piano Competition, Kawai EX as the champion of the 5th Dublin International Piano Competition and Kawai EX as the 3rd Jose Iturbi. Before the international piano competition, all three players chose the champion of Kawai EX 1 Rachmaninov International Piano Competition; before the 23rd William capel International Piano Competition of Kawai EX, all three players chose the champion of 42nd ARD International Piano Competition of Kawai EX; and the champion of the 2nd Rachmaninov International Piano Competition of Kawai EX chose Kawa. The champion of the 45th Puzzoni International Piano Competition of i EX chose the champion of Kawai EX 1 1 Saint Taidan International Piano Competition, the champion of the 8th Premio Dino Cianni International Piano Competition of Kawai EX, and the champion of Kawaiex12 Vianna Motta International Piano Competition. The champion of the 2nd Kawai EXnt'l Hamamatsu Piano Competition chose Kawai EX, and the champion of the 22nd casagrande International Piano Competition chose Kawai.