Product styling design serves the overall image design of the enterprise, with product design as the core, around the human needs of the product, the greater suitable for the individual and social needs of people to obtain a general sense of identity, change people's lifestyles, improve the quality and level of life. Therefore, the research on the design and evaluation system of product image is of great significance. The evaluation system is complex and varied, with many uncertainties, especially involving human sensory factors and so on, including human physiological and psychological factors. Through the study of the unified identification of corporate image, and as a basis for discussion, combined with the relationship between people and products and society, the product image design and evaluation system for meaningful exploration.
Product styling design is mainly engaged in creative activities such as styling design of the appearance of industrial products such as electronic products and mechanical equipment. Through the shape, color, surface decoration and the use of materials to give the product a new form and new quality, and engaged in product-related advertising, packaging, environmental design and market planning and other activities, to achieve a harmonious unity of engineering technology and aesthetics and art.
Product styling design of the image of most of the research is based on corporate image unified identification system (CIS), the so-called corporate image, is the enterprise through the communication system such as a variety of signs, logos, standard fonts, standard colors, the use of visual design and behavioral display of the enterprise's concept and characteristics of visualization, standardization and systematization, to shape a specific public recognition, acceptance of the evaluation of the image, thus creating the best production, operation, sales, and marketing activities. Create the best production, operation and sales environment, and promote the survival and development of the enterprise. Enterprises through the business philosophy, behavior, as well as a unified visual identity and establish a general impression of the enterprise, it is a composite indicator system, distinguished as internal image and external image. Internal image is the evaluation and impression of the internal staff of the enterprise itself, the external image is the impression of the public evaluation of the enterprise; internal image is the basis of the external image, the external image is the goal of the internal image.
Product styling design for the realization of the overall image of the enterprise's goal of refinement. It is a product design as the core of the system image design, product design, development, research concepts, principles, functions, structure, construction, technology, materials, styling, color, processing technology, production equipment, packaging, decoration, transportation, display, marketing methods, advertising strategies, etc. for a series of unified planning, unified design, the formation of a unified sensory image and a unified image of the community, which can play a role in Enhance, shape and spread the role of corporate image, so that enterprises in the business reputation, brand awareness, business strategy, sales services, staff quality, corporate culture and many other aspects of the display of the personality of the enterprise to strengthen the overall quality of the enterprise, creating a brand effect, winning in the fierce market competition.