Why did you fall?
No.5 battery was found in "Asia" soda.
In Ms. Chen's home, the reporter saw the soda bottle with the No.5 battery, and found that the bottle cap of this soda bottle with the retail price of 1 yuan was marked with "Bi Ning Wei", and the iron cover had not been opened, and the TV set was impressively listed.
Ms. Chen said that after the incident, she complained to the manufacturer by phone, and the manufacturer gave a reply and proposed two solutions. One is to compensate her for five bottles of soda; Second, pay her back one yuan. This solution is unacceptable to Ms. Chen. Later, she also found a local salesman of Asian soda. Ms. Chen said that the other party had a bad attitude and asked herself, "Do you want money?"
1. Talking about development:
Guangzhou Asia soda factory is the oldest soda production enterprise in Guangdong Province, known as "Asian soda, full of flavor and delicious taste", which is famous all over the province, Hong Kong and Macao. Asian soda is "full of gas" because it has enough carbon dioxide content and strong taste; The reason why Asian soda is "delicious" is because of its unique technological formula, exquisite materials and original flavor. As Xu Shijie, the former secretary of the Guangzhou Municipal Party Committee, wrote in his inscription when he inspected the factory: "The color is fresh and fragrant, and the quality is excellent. It has a long history: the equipment is updated, the materials are exquisite, and the wings of Asia take off."
In 1930s, Li Zhiyang, who had worked in Watsons Soda Factory, and 1 1 raised funds to organize the Soda Factory, and bought an old 12 soda machine and a 300-square-meter factory building, which was set up in Dade in February 1946. Please also ask the province at that time. The factory set up a board of directors, with Li Guanling as the chairman and Li Zhiyang as the manager. Most of the workers are shareholders' families. They adopt a flexible way of fixing production by sales, and have special personnel to check the market situation and deliver goods to your door at any time. Great efforts have also been made in advertising promotion, and a catchy advertisement has been compiled: "Asian soda, soda Asia; I am angry, but not as long as me; As long as me, but not as delicious as me. " Repeated publicity on radio and newspapers made Asian soda famous and household names. Li Zhiyang also attaches great importance to product quality and adopts the management policy of small profits but quick turnover. As a result, the reputation of "Asian soda is full of gas field and flavor" and "high quality and low price" quickly spread throughout the city, and the demand for products was in short supply. More than 2 million bottles were produced in the year of production. By 1949, when the factory moved to No.298, Dade Road, the Asian soda factory had three soda machines 12, more than 80 employees, a workshop of more than 2,000 square meters and an annual output of more than 5 million bottles. At this time, Asian soda has gained a firm foothold in Guangzhou market, and it is the only A-grade soda in Guangzhou market. At the same time, Li Zhiyang and others opened a branch in Macao, and the reputation of "Asian soda, enough gas and enough taste" began to spread to Macao and then to Hong Kong.
1956 in March, the Asian soda factory implemented a public-private partnership and changed its name to "public-private joint venture Asian soda candy factory". After the joint venture, the first director is Jiang Shifang and the deputy directors are Li Zhiyang and Wang Shu. At the same time, it successively merged five small candy factories, including Shi 'an, Qiongnan, Tongxing, Xinhua and Huimin candy workshops, and successively built candy workshops in Gong Yan Street, Huifu West Road and Taiping South Road.
By the early 1960s, there were only three soda producers in Guangzhou (Asia, Xinghua and Guangdong beverage factories), with an annual output of about 20 million bottles. But at that time, people's consumption level was not high, and the soda market was saturated. In this case, domestic soda needs to open up new markets to survive. 1964, with the support of Chen Yu, then governor of Guangdong Province, the first batch of Asian apple soda was produced and listed in Hong Kong on the National Day of the same year. Because Asian soda has a certain popularity in Hong Kong, and it was the first time that China soda was shipped to Hong Kong after liberation, it sold quite well. Citizens lined up to buy, and tens of thousands of boxes of soda were sold out in just a few days. The Asian soda factory immediately expanded its production, adding salsa, orange juice and other varieties, and expanded its market to Macau and then to Singapore, which was the only soda product in China that entered the international market at that time. Due to the increase of soda water export, the original plant and equipment can no longer meet the needs of production. At the beginning of 1966, Guangzhou Light Industry Bureau merged the workshop of Central Asia Factory 1000 square meter and the equipment and personnel of Xinghua Alkali Factory into Asia Alkali Factory, and transferred the candy workshop of Asia Alkali Factory to Xinghua Factory, which once again became a professional soda production enterprise. In June+10 of the same year, the Ministry of Foreign Trade invested more than 600,000 yuan to build a new factory building of Asian soda factory at the present site (No.6 Tianhe Road), with the aim of building a professional factory specializing in the production of export soda (domestic soda is produced by Guangdong Beverage Factory). The design covers an area of about 23,000 square meters, with an annual output of 25 million bottles. After several months of struggle, the Asian soda factory was officially put into operation in May 1, 1967, and exported 380,000 cases of soda that year. By the end of 1968, the soda workshop of Guangdong Beverage Factory was merged into the Asian soda factory. Since then, Asian soda factory has become the exclusive soda factory in Guangzhou.
During the "Cultural Revolution", Asian soda plants were renamed Guangzhou No.2 Beverage Factory, Guangzhou No.1 Beverage Factory and Guangzhou soda plant, and their original names were not restored until 1984 1.
After the reform and opening up, people's living standards are getting higher and higher, and soda has become an ordinary drink for the general public; In addition, the weather in Guangzhou is hot and the consumption of soda is large. Every hot summer, soda is in short supply. As a result, soft drink manufacturers have mushroomed. At that time, there were 72 soft drink factories in Guangzhou alone, and the situation that Asian soft drink factories dominated the soft drink market in Guangzhou had been broken. He Jie, the factory director, and his partners realized that although the quality of Asian soda is good, the equipment and packaging are backward and the output is low. If we want to continue to gain advantages in Guangzhou market and go to the whole country, we can only introduce foreign advanced technology and update equipment. According to the actual situation of the factory, they adopted the practice of introducing new equipment and transforming old equipment simultaneously. With the increasing demand for soft drinks in China, the factory leaders decided to adopt the experience of Coca-Cola Company in setting up branches around the world, export technology, and make use of manpower, financial resources and sales markets around the world to produce and sell "Asian soft drinks". Thus, in May of 1984, the Longmen branch of Asian soda factory was born, and then it was unstoppable. By the end of 1988, it had developed to 2 1 branches nationwide. Among them, other provinces have 1 1. The establishment of a branch factory provides a good opportunity to improve the popularity of Asian soda in China. When the Urumqi branch of Asian soda factory cut the ribbon, the person in charge of the municipal government said, "We cooperated with Asian soda factory to break the situation that Xinjiang people didn't have high-grade soda for decades after liberation." The reputation of "Asian soda, full of gas field and full of taste" spread all over the country.
1in June, 1984, Asian soda plant became one of the first 70 enterprises in Guangzhou, and the factory director responsibility system was implemented at the end of the same year. Director Zhang Guiyuan is far-sighted. He believes that it is not enough to make Asian soda go to the whole country and the world. It is also necessary to reform the practice of bottling for decades and adopt new packaging popular in the world, so as to occupy a place in the international market. Since 1985, Asian soda factory has raised tens of millions of yuan to introduce two beginning of winter Bao production lines made in Sweden, a two-piece can production line made in the Federal Republic of Germany and an American 1.25 liter PET bottle and glass bottle dual-purpose production line, as well as its water treatment system, syrup treatment system and other supporting projects, which greatly improved the production capacity.
In June, 1987, 1 1, the Asian beverage group company was announced. Asia Beverage Group Corporation is a semi-tight consortium with Asian beverage as the leader and integrating scientific research, raw material base, sales and horizontal joint venture. Its establishment is a new milestone in the development of soda plants in Asia.
Representative products: at the beginning of the establishment of Asian soda factory, it produced soda and juice; Production of apple soda and soda in 1960s; In 1970s, concentrated solid drinks were introduced. In 1980s, Pearl River brand fresh orange juice soda, Asian cola and Red Star brand soda were introduced. Since 1990s, the variety of soda has increased, and the juice soda includes fresh orange juice soda from Pearl River Bridge, orange treasure soda, red star orange juice soda, Meijin orange mango soda and pineapple soda. Cola soft drinks include Coca-Cola, Pepsi-Cola and Asian Cola; Sports drinks include Guanli brand high-energy sports drinks and volley brand high-energy drinks. Quality inspection report love soda and paranoid taste buds love is like soda. I believe that all those who entrusted the years of boys and girls to the 1980s can understand this poem. Sweet, refreshing and even a little expensive, soda brings the association of happy life in the 1980s. At that time, the most famous soda in Guangzhou was Asian soda. In many people's memory, the smell of 25 cents soda 20 years ago is still associated with the hot summer days in Lingnan city. I don't know when that smell slipped from our tongues. Nowadays, Asian soda plants have changed several times and become Asian beverage companies, which is why many people tell us that "Asian soda plants have stopped production". Before that, it had a joint venture with PepsiCo, which was a major event in the debate of whether we should drink "foreign water" or "national water" in the early 1990s. Now this argument has vanished, and no one cares about the "economic component" behind drinks. Twenty years ago, soda was once synonymous with drinks. There is a special chapter in Guangzhou describing the industrial development of Guangzhou. Nowadays, the concept of soda has been replaced by carbonated drinks. However, for many people, in today's beverage market, there is still nothing that can bring us the same feeling as Asian soda. The memory of taste buds is always blameless and biased, and may always be a part of memory. Geographical memory: Dade Road → Huanshi Road → Development Zone, which may be intentional or unintentional. The changes of soda plants in Asia are just in line with the changing rhythm of cities. In this long 60 years, Asian soda plants have been pushing eastward. Although there are ups and downs, they have always occupied a place in urban life. Dade Road: You can also find information about Asian soda plants in Guangzhou's Overseas Chinese Daily. Asia soda factory is located at "No.398 Dade Road (No.298 after liberation), with capital of 73 129 yuan,1kloc-0/Uncle Wang". The original location of Dade Road Asia Alkali Factory was "No.298 Dade Road", and now it is Guangdong Provincial Hospital of Traditional Chinese Medicine, which is not what it used to be. Many old Guangzhou recalled Dade Road in the early days of liberation. Although it is not as lively as Jiang Yan Road and Beijing Road, it is also crowded with shops and factories, such as Tiangong Cloth Factory and Rivet Factory, and there are two funeral parlours, named "Don't Tian Tian" and "Lotte" respectively. These are old brands in Guangzhou, which no longer exist today, but now that I think about it, it's a bit messy but full of life. From 65438 to 0956, Asian soda factory merged five small candy factories, including Shi 'an, Qiongnan, Tongxing, Xinhua and Huimin, and successively built candy workshops in Gong Yan Street, Huifu West Road and Taiping South Road. The General Factory of Asia Soda Factory in Dade Road basically retains the model of "front store and back factory", but it is already quite large. Qiandian is a three-story building, with retail and wholesale shops on the first floor, offices on the second floor and raw materials on the third floor. The "back factory" has four production lines, using 12 soda machine from England. Huanshi Road: Pearl River Water 1966 USD Today, when the Asian Alkali Factory moved to No.6 Tianhe Road, Tianhe Road and Huanshi Road had not been built. Now the dormitory of the Asian Alkali Factory is still farmland, so the alkali factory at that time didn't even have a specific house number, so it is generally said that the factory site is at the end of Dongfeng Road. Although the Asian soda factory moved away only a few years ago, it still didn't leave many relics. The old factory introduced by the old workers is gone, but today a big banyan tree and a kapok tree at the entrance of Dongfeng Square are still there. In addition, the bus stop in front of the original soda plant has always been called "Asian soda plant station", which was only changed in the past two years. The new factory was built to meet the needs of export. At that time, Guangzhou Foreign Trade Department supported the export of Asian soda and put forward the slogan of "Pearl River water for dollars". At that time, Guangzhou Light Industry Bureau merged the 1000 square meter workshop of Central Asia and Xinghua Soda Factory into the Asian Soda Factory, and assigned the candy workshop of the Asian Soda Factory to Xinghua Factory, which made the Asian Soda Factory become a professional soda production enterprise again, and in June of the same year, it was 5438+00. The Ministry of Foreign Trade invested more than 600,000 yuan to build a new factory building of Asian soda factory at No.6 Tianhe Road, aiming to build a professional factory specializing in the production of soda for export, with a design area of about 23,000 square meters and an annual output of 25 million bottles. After several months of struggle, New Asia Soda Factory was officially put into operation on May 1, 1, 0967, and its products were mainly exported. Development Zone: On-off and On-off We interviewed Asian beverage companies in the development zone and found that the scale of the "Asian" factory is still relatively large, but due to sales restrictions, the production line has not been fully started. 1993, PepsiCo established a joint venture with Asian soda factory to establish PepsiCo Asia Beverage Co., Ltd. in Guangzhou. 1996, the newly established enterprise settled in Guangzhou Development Zone. By 2002, Pepsi ended its joint venture with Asia. Although it has changed several times, today's Asian beverage enterprises still settle down in the development zone and produce beverages with the brand of "Asia". It is understood that in the 1990s, there were eight carbonated beverage enterprises in China, almost all of which had gone the same way as Asian soda. Today, it is difficult for Asia to retain its own brand. A page of history: "I am angry, but I am not." Guangzhou Asia Soda Factory is the oldest enterprise in Guangdong Province. It officially opened at No.80 Dade Street in February. 1946. It was originally organized by Li Zhiyang, Liang, Huang Youtong, Wang Zhen, etc. 1 1 who had worked in Watsons soda factory. Before liberation, there were several overseas Chinese involved in the preparation. Because of their experience in overseas businesses and companies, the operation of soda plants is quite distinctive. At the beginning of the establishment of the "Enough Gas and Taste" soda factory, investors asked the then provincial senator to write the signboard of "Asian soda factory". The factory set up a board of directors, with Li Guanling as the chairman and Li Zhiyang as the manager. Most of the workers are shareholders' families. In the following time, Asian soda gained a firm foothold in Guangzhou market, and it was the only A-grade soda in Guangzhou market. The employees of the Asian soda factory also made up a catchy advertisement for their products: "Asian soda, Asian soda; I am angry, not as angry as I am; I am angry, not as good as me. " Since then, the slogan "Asian soda, enough gas and enough flavor" has spread. It can be seen that before liberation, it is quite difficult to make soda water "lasting" and "good spirit" with good taste. Advertising bombing in the memory of old Guangzhou, the advertising methods of soda plants are not limited to these. They also wrote the slogan of Asian soda on the bus, which became the earliest mobile advertisement in Guangzhou. It is said that soda advertisements were broadcast in cinemas and radio stations in the 1950s, such as the Red House Swimming Pool in Cape, and there were also advertising slogans. There are soda billboards on the tops of buildings along the Pearl River, which are illuminated by lights at night. It was this "advertisement" that spread the name of Asian soda to Hong Kong, Macao and Southeast Asia, laying the foundation for a large number of exports in the future. The exclusive formula of Asian soda is well-known at home and abroad, and it is famous for its quality and taste. The formula of soda is a key factor. It is said that the holder of the formula is also very business-minded. One of the investors named Huang Wei has mastered the formula of soda caramel in Shashi. After the public-private partnership, he announced part of the formula and the other part was mastered by himself. In the production workshop of Shashi soda, he always distributes his own caramel. The factory once invited an engineer to work with him, but he never got the secret recipe. Because Mr. Huang Lao's caramel formula is unique, many other food companies go to Asian soda plants to buy caramel raw materials. Today, it seems that Master Huang is quite aware of the market economy in protecting the secret recipe, which is also very beneficial to protecting the brand. Memento mori was the brightest year (1958): soda was hung up for sale. When the Asian soda factory was on Dade Road, it belonged to the pattern of "front shop and back factory". According to the old staff, soda was a luxury at that time, and it had to pay a relatively high tax, so the price was very high. In the shop, sodas are tied up with ropes and hung for sale. There are lights on at night, showing the "distinguished" status of soda. At that time, soda was mainly bought by hotels, such as Shengli Building, Xinhua Hotel and Xinya Hotel. 1966: burning candles to build a new soda plant 1966, the Ministry of Foreign Trade invested in the construction of a new factory building of the Asian soda plant, 1966, 10, 14, and the day was also the anniversary of the liberation of Guangzhou. At that time, the Ministry of Foreign Trade requested that it should be put into production in large quantities before May 1 of the following year. Finally, a new soda factory was built in half a year. At that time, there was a farmland without electricity near the soda factory site. Workers bring their own mosquito nets, live in makeshift shacks and can only light candles at night. 1979: soda was always given to cows until the early days of reform and opening up. Soda is a high-grade drink in citizens' life. For example, at that time, snowflake sticks cost a dime or two, and soda water cost a dime or two, which shows the great difference. Asian soda plants have a traditional soda variety. Because it contains holly and caramel, it can prevent colds, so it is especially popular in summer. It is said that some farmers don't want to drink soda, but give cows a bottle of soda in summer. 1984: Buying "negative products" requires the approval of the factory director. In the 1980s, it was decent to put Asian soda at weddings. However, it is not easy for employees in soda factories to buy cheap soda. It is said that some bottles of soda can't leave the factory because they were not full at that time, so they can be treated internally, so they are called "negative products". At that time, the qualified soda 15 cents a bottle, but such soda was 8 cents a bottle. The workers want to wholesale such soda and ask the factory director to sign a batch. 1988: after the reform and opening up, soda has become an ordinary drink for the general public; In addition, the weather in Guangzhou is hot and the consumption of soda is large. Every hot summer, soda is in short supply. Although there are as many as 72 manufacturers producing soft drinks, the dominance of Asian soft drink factories has been broken, but the products of Asian soft drink factories are still in short supply. At that time, wholesalers from all over Guangdong lined up at the factory gate to pick up the goods, and often parked their cars at the factory gate the night before. Today, the motorcade sometimes queues up at Ouzhuang overpass hundreds of meters away. In the memory of the first interview with them, the track of the city is that there are 14 soda plants in Guangzhou. Interviewee: He Jie Keywords: public-private partnership, export, new factory. He Jie, the old director of the Asian soda factory, is from Shunde. 65,438+0945 went to Guangzhou, worked in Guangyuan Bakery, Yide Road, and then worked in Xi 'an Candy Factory, 65,438+0956, public-private partnership. Later directors. Reporter: What was the situation of soda ash industry in Guangzhou before liberation? He Jie: In order to write the beverage part of light industrial food, we consulted a lot of materials. It is understood that after War of Resistance against Japanese Aggression's victory, Guangzhou's soda manufacturing industry has developed greatly, with the emergence of "Initiative", "Taiping", "Watsons", "Zhongxing", "Xinghua", "Hygiene", "Daming" and "China". Reporter: 1956 what is the production situation of Asian soda plants? Did your first impression of soda come from this era? He Jie: At that time, there were only three or four production lines in the factory, and the machines were relatively old. In my memory, the words 1888 are engraved on the soda machine, which may be an old machine from England. Employees are basically semi-manual. Reporter: 1966 What is the consideration for building a new factory? He Jie: Mainly for export. At that time, Guangzhou proposed "exchanging Pearl River water for dollars", that is, encouraging exports. After the completion of the new factory 1966, the Asian soda factory was officially put into operation in May 1, 1967, and exported 380,000 cases of soda that year. By the end of 1968, the soda workshop of Guangdong Beverage Factory was merged into the Asian soda factory. Since then, Asian soda factory has become the exclusive soda factory in Guangzhou. The future goal is to develop your own brand. Interviewer: Zhang Guiyuan Keywords: production line introduction, joint venture, brand retention 1975, Zhang Guiyuan was assigned to work in an Asian soda plant. 1984, Zhang was appointed as the factory director. The current general manager of Guangzhou Asia Beverage Co., Ltd. Reporter: 1983 introduced the East German production line, and 1985 introduced the can production line. What kind of background did the enterprise do at that time? Zhang Guiyuan:1In June, 1984, Asia Soda Factory became one of the first 70 enterprises to expand its rights in Guangzhou. At the end of the same year, the factory director responsibility system was implemented. At that time, Asian soda plants had set up branches in several parts of the country, which had a great influence. However, we have begun to pay attention to the popular packaging of international drinks, so we introduced the can production line in 1985 and the can drinks in 1986. This was quite advanced at that time. Reporter: What is the goal of Asia now? Zhang Guiyuan: Some domestic brands jointly invested in that year have now withdrawn from the market. In the fierce market competition, our main goal is to develop our own brand. Now we have soft drinks, juice drinks, purified water and other products, and we are going to launch cola drinks. Past, past, soda and fashion changes soda-apple soda-pop cans Today, we can learn about the relationship between drinks and fashion from various beverage advertisements. In fact, this fashion is no stranger to Guangzhou people. 1930, Guangzhou Pharmacy opened by British businessman Watsons Co., Ltd. was the first soda manufacturing enterprise in Guangzhou, and soda became a fashionable drink in Guangzhou. Before liberation, Asian soda was famous in Southeast Asia for its "full flavor". By 1964, with the support of Chen Yu, then governor of Guangdong, the first batch of Asian apple soda was produced by the Asian soda factory and listed in Hong Kong during the National Day of the same year. Because Asian soda has gained a certain reputation in Hong Kong, and it was the first time that mainland soda was shipped to Hong Kong after liberation, it sold well. People lined up to buy, and tens of thousands of boxes of soda were sold out in just a few days. The Asian soda factory immediately expanded its production, adding salsa, orange juice and other varieties, and expanded its market to Macau and then to Singapore, which was the only soda product in China that entered the international market at that time. In the 1970s, soda plants diversified their operations, producing fresh orange crystals and pineapple crystals of solid drinks from the leftovers of soda production. Many citizens still remember giving fresh orange crystals as gifts. 1983, before the two "Le" entered the citizens' lives on a large scale, the Asian soda factory launched its own "Asian Coke". In the early 1980s, when "foreign investment" was still controversial, the first foreign-funded free production line landed, and the imported owner was the Asian soda factory, which was nearly half a year old. On August 27th, 1985, the largest aluminum alloy soda production line in China was also put into operation in Guangzhou Asia soda plant. This production line was imported from the former Federal Republic of Germany. On July 28th, 1985, the results of the first national sports drink tonic appraisal were announced in Beijing, and the "Guanli" beverage of Guangzhou Asia soda factory won the best sports drink award. Soda, fruit juice soda, pop cans soda, sports drinks, Guangzhou people who never refuse fashion always let a sweet air float over the city. Memorabilia History of Asia 1946 In February, the Asian soda factory officially opened at No.80 Dade Street. 1949 When the factory site was moved to No.298, Dade Road, the Asian soda factory had three 12 soda machines, more than 80 employees, a workshop of more than 2,000 square meters and an annual output of more than 5 million bottles. Asian soda is the only first-class soda in Guangzhou market. 1956 in March, the Asian soda factory implemented a public-private partnership and changed its name to "public-private joint venture Asian soda candy factory". 1964 produced the first batch of Asian apple soda, which was the only soda product that entered the international market in China at that time. At the beginning of 1966, Asian soda plant once again became a professional soda production enterprise. In June 5438+10 of the same year, a new factory was built at No.6 Tianhe Road, which was put into operation the following year. During the Cultural Revolution, Asian soda plants were renamed as Guangzhou No.2 Beverage Factory, Guangzhou No.1 Beverage Factory and Guangzhou soda plant. It was 65438+65438+1 in 0984 that the original name was restored. 1983 introduces German production line. 1985 imported cans production line. From 65438 to 0993, Pepsi Asia Beverage Co., Ltd. was established by a joint venture between Asian soda factory and Pepsi Cola until 2002. 1996, moved to the East Zone of Guangzhou Economic and Technological Development Zone. In 2002, Guangzhou Asia Beverage Co., Ltd. was established.