The cultural and creative products refer to the high value-added products produced by relying on the wisdom, skills and talents of creative people, creating and upgrading cultural resources and cultural goods with the help of modern technology, and through the development and utilization of intellectual property rights.
The income of cultural and creative products is getting higher and higher, and has become an important profit point of scenic spots, and the future scenic spots will rely more on such cultural and creative products, and the two are complementary to each other, forming a virtuous cycle of feeding.