Without investigation, there is no right to speak, without visits, and there is no first-hand market information. The account manager interview diary is an objective reflection of the overall quality of the account manager. At present, the account manager's visit log generally includes business suggestions, opinions, new product promotions, market changes and cause analysis, work implementation, etc. The work requirements of account managers are relatively high. The quality of the interview diary has a certain relationship with the expressive ability and writing level of the account manager. Writing a good interview diary requires a gradual process. Here are some opinions on how to write a good interview diary for reference. 1. Keep records frequently; bring a notebook with you to record every detail during the visit. Account managers often encounter many things and problems during the visit to the market; such as the business conditions of smokers, cigarette samples, new brand trends, and Some opinions and suggestions put forward by customers should be recorded in a timely manner. After returning, they should be sorted out, discarding the rough and retaining the essence. There is enough content to write about in a day's visit. A rich diary can demonstrate the ability of the account manager and also provide information to the business department. Provide information support for business decisions. 2. Visit with questions; the account manager should ask himself a question before the visit, why the order of a certain brand of cigarettes has decreased recently, why the order of a certain customer has changed greatly recently, etc. Conduct market research around a question, and the visit will not be empty. tedious. We are not required to solve a problem every day, but we must understand the reason, finally find a way to solve the problem, and clarify our ideas for the next step of work. If you go to the market with the problem, you will definitely gain something. 3. Diligent summarization and diligent analysis; the account manager's day's summary work is essential. The market summary not only plays a connecting role in the market and the visit work, but also can identify existing problems in a timely manner and point out the direction of efforts for future work. After the summary work is done well, the account manager can continuously improve the work plan for the weak links, identify the key points, and make breakthroughs. In fact, there are a lot of things to say during a market visit, and there are endless things to write about serving customers. The writing content of the visit diary comes entirely from practice. As long as you visit the market in a down-to-earth manner, be responsible for your work, observe carefully, do things with heart, and constantly Study, why worry about not being able to write a good interview diary.