Mobile Internet is an inevitable product of the development of PC Internet, which combines both mobile communication and Internet into one. It is a general term for the activities in which the technology, platform, business model and application of the Internet are combined and practiced with mobile communication technology. The following is the content related to the nine innovative areas of the mobile Internet that I have organized.
One or more combinations of mobile device features will revolutionize the PC Internet, and create areas and models that have not been successfully addressed in the PC Internet.
I've been summarizing and thinking about what drives innovation on the mobile Internet. You can look at this question in comparison to the PC Internet. First of all, the smart mobile device activation stock and incremental have exceeded the PC, the daily use of the data did not find the exact, should this lead will be more obvious; Secondly, smart mobile devices, "portable, GPS, camera, a variety of sensors, communication functions" and other characteristics of the PC does not have, one or more of these characteristics will be the original PC Internet products. The combination of one or more of these features will bring innovation to the original PC Internet products, and will also create some areas and modes that were not successfully involved in the original PC Internet. Here are nine key areas of innovation that we can discuss together. It is important to note that there are some infrastructure-level opportunities such as cloud computing, hardware, security, etc. that are not covered, but are only focused on the mobile Internet and the core application layer.
First, clothing, food, housing and transportation O2O. with the help of GPS, camera and other features, in each segment of people's lives have formed a new information service products to better meet user needs. Such as buying clothes in the field of shopping "beautiful said", looking for restaurants "Dianping" and "food God shake", looking for hotels and short-term rental "hotel steward Hotel Manager" and "Ant Short Rental" for finding hotels and short-term rentals, and so on. During the cold start, there is a "chicken and egg" problem between service providers and consumers, and we can see that smart entrepreneurs are using various methods to solve this problem. Some will first establish cooperation with a few large short-tail merchants to attract a small number of users, and then let the majority of long-tail merchants stationed; some will not directly establish a business relationship with the merchants, but only to do the information layer, to attract enough users and then set up a sales force to quickly break through the merchants who have benefited. In short, to solve the problem of cold start, enter the snowball stage, the value of market segmentation O2O platform will be highlighted.
Second, health care. Mobile Internet is profoundly affecting and changing the medical and health industry, which is worth paying attention to a branch is the use of sensor technology. nike in recent months began Nike + mass marketing. The company, which was founded 40 years ago, is using digitalization and information technology to reshape this most traditional industry, and has begun to upgrade from selling products to selling products plus services. Like going from a single-player game to a networked game, Nike is now adding a variety of sensors and networking capabilities to every product it sells. The wristbands on the shoe laces are recording subtle changes in your body every moment, which are then summarized in the cloud to form a health profile. Based on these data you can self-check, you can also be reminded, and later will even recommend suitable exercise programs and coaches and so on. In the field of chronic diseases, long-term and timely monitoring of the condition is a huge demand, for example, blood glucose monitoring iBGStar in addition to monitoring blood glucose easily and immediately on the phone imaging digitization, more importantly, it is also recorded every time you blood glucose value. After a period of time, the disease file established in the cloud for you personally will provide strong support for patient self-check and doctor's visit.
Third, information search. Search has become a huge demand and business, the mobile Internet may amplify this demand and industry 5 times or even 10 times more. Voice recognition technology will eventually mature to the tipping point, voice search development a touch. In the United States there are two giants, Apple and Google, who are dominating this trend, also thanks to the `huge resources and time they have invested in these two areas. Some people say this is a game played by big companies and small companies can't afford to get hurt. I think at least one aspect of the opportunity is the vertical search, each industry in the voice semantic recognition have different characteristics, information capture index sorting is also different, the input and output methods should be changed according to the needs. As Baidu has now occupied a huge market share, in tourism, real estate, finance, automotive and other areas can still produce a lot of vertical enterprises. When the graphical recognition technology has reached a critical point, graphical search will also be very popular, GoogleGlass do not know whether it can break through the critical point, hit the user pain point. Similarly, in the field of graphical search, there are also opportunities for grand unification and vertical opportunities. For example, license plates, face recognition, etc. has actually been used in business, and more difficult vertical such as fashion shopping will take time to break through.
Fourth, finance.
A: Innovation in the payment chain is proliferating. WeChat has awakened a wave of two-dimensional code use throughout China, and it is conceivable that WeChat's barcode payment will become an important mobile payment channel (there may also be a touch, shake payment, etc.), especially in the field of O2O consumption. Telecom operators used to wishfully and independently implement RF-SIM payment and cell phone manufacturers to promote the NFC payment in China (realize) the difficulty is huge, because of the important position of financial institutions. But now telecom operators have begun a joint push with UnionPay to popularize proximity-plus-remote payments with SIM-tied bank cards, which will also be a major force in the next 3 to 5 years.
B: Personal financial software services. Intuit in the U.S. is using QuickBooks to serve many small and medium-sized businesses, while millions of consumers are using TurboTax and Quicken software to keep their finances in order. In China there are only a few consumers who use some PC-based personal finance software for bookkeeping, management, investment, etc. Mobile Internet advertising is a good opportunity for DuoLian to preach AdMob preaching, etc. How to make this crowd expand to ten million or even hundreds of millions? Many companies have been quietly doing work on the mobile platform, I believe the final winner will come from the mobile platform.
Fifth, communication. Domestic to Weixin, foreign to WhatsApp as the representative of the cell phone address book based instant messaging software, which may be the next generation of communication in the eyes of consumers. Operators basic business - including voice, short color messaging business - will be subject to long-term huge challenges, value-added services such as color ringtone may also be front-end. In the future, the basic telecom operators will really be channelized to earn the profits he deserves; and the application layer of the communication software will become the most powerful link in the industry chain, and the new "SP" generated around him will be a wave of innovation and business opportunities.
Six, game entertainment. Never play PC single-player games, online games, web games, a huge crowd began to play mobile games. Mobile games will really become a universal mass game mode. At the same time, the fragmented time of the original PC gamers will be constantly occupied by mobile games. the continuous improvement of the basic technologies such as Unity, cocox2d-x, HTML5 and the popularization of iOS and Android will make the big explosion of mobile games come in 1 year.
VII, Vertical 2.0: We have already seen valuable companies in real estate, automotive, travel, women's shopping, and other verticals, and this trend will be further deepened and broadened, and will be upgraded to 2.0 through the two major factors of mobile and social, so there are a lot of opportunities for innovation in more verticals such as healthcare, legal, digital, sports, and lifestyle information, and so on.
Eight, advertising media. The value of mobile advertising has not been entered into the mainstream media purchasing program, but the day will come, as the booming growth of Internet advertising. In addition to the small screen this suspected weakness (but in fact does not have to be the case), mobile advertising in the use of data collection of user behavior (in the protection of privacy on the basis of the use of location, browsing behavior, associated cell phone number, etc.), multi-scenario user feedback (through the photographs, audio, etc. to do the user interaction feedback), dissemination, etc. than the Internet advertising has a greater advantage.
Nine, enterprise information services. This area is the most neglected by Chinese entrepreneurs hidden big market, too much attention on the consumer information services and ignored the enterprise information services. In the United States has appeared a considerable number of mobile phone-based enterprise software services company - based on a trend: mobile terminals will increasingly replace the PC as the first office computing terminal. With companies such as Mobileiron, Jive, Yammer, mellmo, PaloAltoNetworks, and others emerging in the areas of security, enterprise social networking, office software, CRM, and enterprise infrastructure networking equipment, there will be many more companies that will be successful in this trend of enterprise mobile information services.
The above 9 areas do not fully cover the innovation opportunities in the mobile internet space, or at all, just to throw some light on the situation. Entrepreneurs, industry experts are very welcome to throw out exciting entrepreneurial plans and ideas, please do not hesitate to give advice.
Expansion:
Mobile Internet refers to the combination of mobile communication terminals and the Internet into one, is the use of cell phones, PAD or other wireless terminal equipment, through the rate of higher mobile networks, in the mobile state (such as in the subway, buses, etc.) at any time, any place to access the Internet to obtain information, the use of business, entertainment, and other various network services.
Through the mobile Internet, people can use mobile terminal devices such as cell phones and tablet PCs to browse news, and also use a variety of mobile Internet applications, such as online search, online chat, mobile online games, mobile TV, online reading, online communities, listening to and downloading music, and so on. Among them, web browsing, file downloading, location services, online games, video browsing and downloading are the mainstream applications in the mobile environment. At the same time, the vast majority of market consulting organizations and experts believe that the mobile Internet is the most innovative and dynamic in the next ten years and the most market potential of the new city, this industry has been the global capital, including various types of angel investment in the strong attention.
At present, the mobile Internet is gradually penetrating into all areas of people's lives and work, WeChat, Alipay, location-based services and other rich and colorful mobile Internet applications are developing rapidly, is profoundly changing the social life of the information age, in recent years, it is the realization of the 3G by the leapfrog development of 4G to 5G. Global coverage of network signals, so that users in the oceans and deserts, can still keep in touch with the world at any time and anywhere.