In order to ensure the smooth promotion of the product, so that more people know, first prepare a product promotion plan, record how to promote. The following is a "product promotion planning letter template sample selected", for reference only, welcome to read this article.
Product promotion plan template sample selected (a)
One, the competition
Product marketing plan.
Two, the purpose of the competition
1, mobilize students to learn actively, strengthen the relevance of student learning.
2, improve students' marketing planning ability.
Three, the competition arrangements
1, the player participants for the marketing college xx class all students, other classes voluntarily participate.
2, awards set first prize x, second prize x, third prize x, award certificates and prizes.
5, the organization of xx week Wednesday afternoon at 2:30 pm to start the final, by the management of the teaching and research department is responsible for the final specific work of the organization and implementation.
Fourth, the content of the competition
Including the development of marketing planning program, on-site PPT presentation and defense of the two parts. The specific content of the competition is as follows:
1, the development of marketing plan
The marketing planning competition project designated to a fast moving consumer goods as the competition goods. Participants independently selected the real market of a fast-moving consumer goods, contact the production and distribution enterprises to investigate, understand the product market situation, stand in the enterprise point of view to develop product marketing plan, and in the specified time to submit the marketing plan to the competition organizing committee. See the appendix for specific requirements of the marketing plan.
2, on-site PPT presentation and defense
On-site marketing planning program PPT presentation and defense. Contestants in the specified time on the pre-tournament marketing plan submitted on-site PPT presentations and statements, while answering questions from the judges.
3, the competition
① competition using the team team competition, each team consists of two players.
② competition in two stages. The first stage to complete the product marketing plan, and submitted before the second stage is carried out. The second phase of the competition site, PPT presentation of marketing planning program and defense, time is 12 minutes, of which 7 minutes PPT presentation time, 5 minutes of defense. The order of the two parts of the second phase of the competition is determined by the teams before the game by drawing lots.
5, the results of the judging and ranking methods
The competition adopts a sub-scoring, cumulative total points scoring method. Each item is worth 100 points, and the average of the judges' scores is the score of each team. Cumulative total score for the product marketing planning program results in 70%, the site PPT presentation and defense results in 30%, the sum of the two scores for the team's final score. According to the total score of the ranking after the ranking, if the total score is the same, the second stage of the two total score and the high ranking of the first.
V. Note to the players
(a) The equipment provided by the competition site
The site PPT display and defense of the venue and facilities: a multimedia classroom, a multimedia projector, a computer, which PPT using the version of the xx.
(B) players prepare their own tools
The teams must prepare a U disk, the marketing plan electronic version and PPT presentation of the courseware copy to the competition team, and to ensure that it can be used properly.
(C) Note to the contestants
1, the teams must carefully develop their own marketing plan, if found to have a large area of plagiarism, the results of the score for zero points.
2, the teams must submit two marketing plan paper materials, electronic scripts and PPT courseware to the competition team on time.
3, on-site PPT presentations and defense links have a specified time, the last minute of the specified time and the end of the time, the staff will give tips, overtime will be based on the situation of discretionary deductions.
4, after the end of the statement, the judges put forward the defense of the topic, the team can prepare their own, the next team to make a statement. When the next team after the end of the statement, the last team on stage to answer the questions raised by the judges, and so on.
Product promotion plan template sample selected (two)The arrival of May Day allows many people to relax and no longer have the pressure of work. For sellers is not only a major holiday, but also an opportunity for online stores to accumulate popularity. With the arrival of May Day, the online store began to enter the peak season, can not achieve very good results in this season, depends on how much popularity this holiday can bring you, but also to lay a foundation for the season.
One, the purpose of the event
The event is mainly to attract more traffic, so that more buyers to understand your online store promotions, so that buyers of your promotional activities to be recognized, to produce a purchase, so as to achieve the expected sales. Only a clear purpose can make the activity successful.
Second, the activities of the introduction
Commonly used activities are: price cuts, discounts, limited purchase, spike, raffle, giveaways, full of gifts, coupons, limited time to buy, etc., regardless of which activities as long as carried out well, will play a role. For example, price reduction: this time to take out a non-profit baby to go to the sales and popularity, through this baby to do padding, to stimulate buyers, so that buyers have desire.
Third, the theme of the event
Theme is to attract buyers eyeballs a key to your theme and the event with the name, the number of words can not be too much, to be concise, simple, concise, concise, can guide the buyers, so that the buyers can not help but want to see in the end how an event. For example: price reduction theme: May 1, let you have a heartbeat.
Four, activity goals
No matter what you do to have a goal, no goal is all nonsense, the goal is not just talk, to really do, to practice , in order to go to achieve the goal. The goal of this activity has about a few points: a substantial increase in sales, sales increased significantly. Let the store in the online store to occupy a place. Let buyers have a good impression of the store. Effectively enhance the weight of the baby. A significant increase in the repurchase rate after the event.
Five, publicity and promotion
Poster is the most used one, we pay for this all can be reflected from the poster, is that we are carefully made plus constantly modified out, but do things to highlight the main points of the event, do not waste your efforts. If the budget is relatively high, the website promotion is no longer appropriate, the website conversion rate is relatively high, because when a person goes in and sees the publicity, there is no shortage of such products will not go to click, either the promotion of the impact is relatively large, do not look at the heart is not a taste. Lower budget can choose the platform to promote, but need to promote in advance, with the user to take a precaution in advance.
Six, the action program
1. Activity time: 20xx x month x - 20xx x month xx (can be adjusted according to their actual situation)
2. Activity Principle: Unexpected things occur, promotions and activities to be flexible. Choose the more cost-effective baby, so that you can make yourself more advantageous. Operability to be strong, operationally bad program even if the better operation is also greatly reduced. To have a good idea, can not be homogenized by the competition. Program operation to have a good benefit, no benefit or empty joy.
3. Activity details: Anyone who buys this product will enjoy the lowest price, buy a satisfactory product, buy as many as possible and then reduce how much.
Seven, the program operation summary
The end of the event to go to the summary of the gains and losses, make a detailed statement out of the convenience of the study, their own practical out of the thing is the most valuable asset. Whether the results of success and failure, look down the success in what place, failure in what place, to find out their own strengths and weaknesses in where, and then make up for the shortcomings on the shortcomings, slowly on the road to success.
Product promotion plan template sample selected (three)
First, the purpose of the promotion
1, so that the target consumer groups in the shortest possible time to recognize the function of the new product, the effect of the shortening of the length of time of the promotion period of the new product as soon as possible to enter the period of growth and create benefits.
2, so that the target consumer groups have the desire to try, and gradually cultivate them into brand loyalists.
3, improve brand awareness and reputation.
4, to improve the sales of products on the site point of sale.
5, consolidate the channel dealer's customer relationship, seize the channel, the terminal of the high store, enhance the dealer's confidence and enthusiasm.
Two, pre-market survey
The market survey is mainly for the xx island ecological mineral water promotion to provide a scientific basis.
Survey content:
1, management in-depth interviews.
2, marketing staff group discussion or questionnaire survey.
3, channel survey: mineral water sales channel types and characteristics, channel policy of well-known brands.
4, terminal survey: mineral water sales terminal types and characteristics, terminal image, terminal display, terminal shopping guide, terminal promotional activities.
5, dealer survey: the basic situation of dealers, the number of agent brands and sales, knowledge of the local mineral water market, whether there is a plan to distribute new brands.
6, consumer surveys: awareness of ecological mineral water, familiar with the brand, the main factors affecting the purchase of the survey method in-depth interviews, questionnaire surveys, group talks and visits to the survey, secondary data.
Survey location xxx region.
Three, product strategy
1, product positioning: the brand is located in the high-end series.
2, price strategy
(1) the use of monopoly, join to keep the direct user price uniformity, conducive to the construction of the brand image.
(2) to ensure that dealers a certain amount of high profits, you can attract more dealers to join, improve the speed of market expansion.
(3) The price of the product is between the small brands and big brands in the target market.
Four, product promotion
1, advertising
The company launched for the xx island ecological mineral water advertising, mainly to emphasize the product characteristics, practical value and brand differences and the benefits that consumers can get.
TV ads are mainly for city and county stations. Newspaper advertising is mainly for investment and promotional activities in the early momentum, while the full use of industry magazines and industry websites on the production of the company's xx island oh ecological mineral water publicity to achieve the following results.
(1) In the market to establish product awareness and stimulate buying interest.
(2) Enhance the corporate and brand image.
2, promotions
Promotional activities on holidays or weekends, the activities take a variety of forms, to achieve the effect of increasing the visibility and sales of xx Island ecological mineral water.
3, event marketing
(1) sponsorship of activities with significant impact.
(2) Provide free xx island ecological mineral water for the relevant groups V. Arrangements for the listing of electric vehicles.
1, listing time: xx.
2, listing area: xx as the center, to the surrounding areas to expand.
V. Terminal strategy
1, will be part of the advantage of the terminal was built to further enhance the influence of xx island ecological mineral water.
2, strengthen the terminal image construction, improve terminal sales force.
3, to improve the implementation of the terminal shopping guide.
Six, service strategy
1, the opening of the service hotline, properly handle customer complaints.
2, the establishment of customer files
3, ask the customer suggestions to improve brand reputation and enhance customer loyalty.
4, pay attention to pre-sale and in-sale service work, improve customer turnover rate.
VII, the relevant departmental responsibilities
1, investment department: mainly responsible for the overall investment program development, investment activities.
2, the Department of Marketing: mainly responsible for market research, marketing planning and advertising management.
3, Sales Department: mainly responsible for product sales, industry information and customer feedback collection.
4, Logistics Department: mainly responsible for the procurement of spare parts, product distribution.
5, customer service department: mainly responsible for customer consultation on product technology, product after-sales service.
Eight, the work schedule
The xx island ecological mineral water promotion work is generally arranged as follows.
xx island ecological mineral water promotion work schedule.
Product promotion plan template sample selected (four)
A, the overall analysis
born in the early xx century, xxx shoes, with its wild and unruly design, popular around the world, set of retro, popular, environmentally friendly in one, is the spirit of the xx cultural symbols, to do as they like, free and unrestrained wearing form, more become the pursuit of self-fashion youth loyal The pursuit of self-fashionable young people's faithful block.
xx sports shoes, casual shoes and clothing accessories sales network has spread to more than xx countries and regions around the world, sporting goods stores and department stores counters more than xx. xx in the global household name, is a luxury goods at the same time is also common people can also use have, in foreign sales and the industry is far ahead.
In view of its domestic consumers, mostly after xx, is destined to campus is a very good promotion space.
Two, the actual survey
1, to the school around the xx store to investigate the sales
2, to the student shopping street to understand the student's preferences, to analyze most of the student's aesthetic trends.
3, to some other stores to understand, and then compared with the sales of xx.
4, in the school through the questionnaire form, to understand the students on the degree of xx preferences.
Three, the product comprehensive analysis
Figure, table omitted
Conclusion: xx in the campus has a great market prospects.
Fourth, the marketing strategy
1, a large number of flyers, so that the xx brand in-depth. In various locations in the school through the form of publicity posters, etc. so that students have a very comprehensive, very intimate understanding of xx.
2, visit the dormitory, field marketing. Send a team to personally visit the dormitory to publicize and promote.
3, held a party and other forms of launch to exhibition products.
4, in the holiday promotion, through the lottery and other forms to stimulate the purchase desire.
5, publicize the after-sales service, resolutely guarantee the quality first.
Product promotion plan template sample selected (five)
A background analysis
The company was founded a short period of time, the varieties and specifications to a certain extent is not very perfect, in the product brand awareness is not high.
The homogeneity of the industry, the business model to emulate each other, customers in the choice of quality and price requirements are more demanding, customers choose to diversify. Pre-market sales network is not perfect, camping access costs are too high. The integrity of the business needs to be gradually established.
The concept of product communication is not clear, the main and secondary customers are not clear, the media resources are flooded, and the resources that are really suitable for the enterprise are not conducive to the discovery of a short period of time.
Second, the target group
Enterprise or organization group purchase: the main target group.
Individuals: secondary target group.
Three, consumer trend analysis
Four, product advantages
(features, selling points, points of interest)
Five, product positioning and pricing strategy
First of all, the main function of the product should correspond to the needs of the target group, to meet the use of the target group. Secondly, the product publicity and packaging forms should be corresponding to the product characteristics, and corresponding to the psychological needs of customers. Again, to increase the added value of the product, and the potential emotional needs of customers, such as service, culture and so on.
Promotion methods
(a) platform promotion
1, press conference
In the launch of the new product, convene the news media to convene a press conference, with the help of the news media and authoritative departments, to improve the potential customer's understanding of the enterprise, to enhance the image of the enterprise, for the next step in the work of the public relations to do a good job of laying the groundwork.
2, product demonstration
Make image of the model room, inviting enterprises and peers to watch the company's products, but in love with the products on display at the same time, should be the main popular products, and supplemented by the display of advanced but may be a rising star of the product, in order to give the customer both catching up with the situation and has the potential for high-end research and development of the impression. Product demonstrations can be two in one, both recognized by the customer, but also in the field of peers to reveal their own strengths, for the next step in the talent pool laid the foundation.
3, large-scale exhibitions
First of all, you can participate in technology fairs or science and technology fairs, our products are included in the industrial exposition, to provide products in kind and detailed information. Detailed product introduction to other customers, the purpose of doing so can improve the visibility of our company, but also to communicate with other customers, know your enemy and know yourself, and win a hundred battles.
4, the installation of material shopping malls (merchants) booth promotion
belongs to the category of platform promotion, in a consumer group is not a mass industry, with the help of mass advertising media may be wasted not only that can not say that xx% advertising costs, and the cost is too high, the newly established enterprises are bound to be overburdened. To find the closest shopping malls with their own, it is also to find the largest consumer resources, a newborn enterprise and consumers are relatively new to the goods, with the help of shopping malls stand with the brand on the same competitive platform.
The best thing about cooperating with merchants is that you can save yourself the cost of searching, training, and establishing maintenance service stations in the same period.
(ii) information promotion
Resource base marketing
You can use Plato's theory, to seize the focus, because a company xx% of the profits usually come from xx% of the customers, we can be a detailed investigation of large customers, from where they can understand some of the products of our company some of the desirable evaluations and requirements, we can then provide more complete information We can provide better information to meet the requirements of our customers.
In addition, we set up a special telemarketing center (of course, there should be good management and detailed division), part of the customer to try to telemarketing, or first telemarketing, and then send a sales representative to negotiate the order, or the formation of a cooperative relationship has been customers, make a return visit by phone, the relationship maintenance.
To open up our new market, to explore new customers, we can get some information from customers through the Fair, such as Email or phone form, to provide more detailed information, and increase efforts to promote our products, ask each other some of the requirements.
(C) channel promotion
1, retail terminals
can be set up in a class, the second category of cities in their own offices and sales terminals, the benefits of direct proximity to the customer, easy to communicate with the customer, and then with the management of product prices and quality problems.
2, network promotion and sales
The use of personnel marketing, advertising and publicity means to meet the demand for access, so that the product quickly through the intermediary links to achieve the purpose of paving the way. In the construction of the network, the target market should be the first market research, market potential, maturity has a certain understanding of the final consolidation of the main market to focus on the essence of the strength of the direct stationing, and as a model, to create a small center point for a point of radiation. The terminal to open a green channel, create a sales atmosphere, create a hot event, on this basis to increase the weight of the product, and logically push the product to the distributor. In addition, the individual market (such as the factory district or high awareness of the region), beneficial to the defense is not beneficial to attack, should wait for the basic maturity of the time to take a shot.