First, the supplier profile.
A supplier is an enterprise or an individual who provides various needed resources to an enterprise and its competitors, including raw materials, equipment, energy and services. How their situation will have a great impact on the marketing activities of enterprises, such as the change of raw material prices, shortage and so on. , will affect the price and delivery time of enterprise products, and will therefore weaken the long-term cooperation and interests between enterprises and customers.
Therefore, marketers must have a comprehensive understanding and thorough analysis of suppliers. In business negotiations, suppliers are both rivals and partners.
Second, the role of suppliers.
Efficient supplier management can not only improve the management level of enterprises, but also greatly improve the profitability of enterprises. Network management is also reflected in the objectivity of business and the supervision of process execution. Most companies adopt "Six Sigma" for production management, and measure their production process level with quality standards to reduce the probability of defects.
Supplier classification and selection:
1, supplier classification
Supplier classification is an important part of supplier system management. It determines which suppliers you want to cooperate with strategically, which businesses you want to increase, which you want to maintain the status quo, which you want to actively eliminate and which you want to determine.
Accordingly, suppliers can be divided into strategic suppliers, preferred suppliers, temporary suppliers, passive, active and undetermined suppliers.
2. Selection of suppliers
There are many criteria for selecting suppliers, which can be divided into short-term criteria and long-term criteria according to the length of time. When determining the criteria for selecting suppliers, we must consider short-term criteria and long-term criteria, and combine them to make the selection criteria more comprehensive, and then use this criteria to evaluate suppliers and finally find the ideal supplier.