Creativity: both the creation of new ideas, seeking novelty, unique ideas, ideas and concepts.
Graphic creativity: is to seek visual communication of the original idea, conception. Graphic creativity is the core of graphic design, it is to disseminate information as the fundamental principle of creative thinking as a guide, to seek unique, novel ideas and forms of expression, to explain the information content in a unique and clear way of interpretation, with unique and novel image to attract attention, interest, infection, and leave a deep impression, so that the audience have to accept the information.
Graphic creativity is the expression of advertising design works, is a sensitive and highly regarded visual center of the design works. Excellent advertising works have their own unique graphic language to accurately and clearly express the theme of the design, with the most concise and effective elements to express the theme of the profound connotation, which can be seen that graphic creativity in advertising design has the role of the soul.