For example: sci-fi trip to the moon ads
sand sculpture humor ads
cute animal ads
And a few days ago the domineering release of the strongest vertical screen advertisement film "Wukong" , "Hongmeng first opened up the original no last name, to break the stubborn air must be Wukong," let people see Huawei's blood type and let the The most powerful vertical screen advertisement "Wukong", "the beginning of the world has no name, breaking the stubborn air must be Wukong", let people see Huawei's blood type and amazing advertising power.
In addition to being a good filmmaker and storyteller, Huawei's copywriting is also excellent.
Recently, Huawei P30 launched a call for entries with the theme of "Future Image". To do this, a short film was shot that speaks to the hearts of independent women in the new era through one image after another.
Behind every photo, there is a word from the heart
The latest commercial for Huawei P30 features 7 short stories covering the lives of girls in different professions, ages, and stages of life, including love, career, family, and interests and ideals.
Each clip is a girl's inner words, a monologue from their heart, and after watching this movie, you will understand more about the girl behind that photo.
Any woman who interprets with her heart can know the words hidden inside. Huawei P30 recorded them on video and bared the heart of what those girls don't say ......
For love, every girl will have her own vision, but will love run over on its own long legs?
Every girl at a young age has some willfulness and pettiness, however, when they become a mother, once the princess disease will suddenly be cured. A mother's love may begin the moment she removes the princess's crown and hands it over to her daughter.
Most girls are naturally sentimental, and for girls, saying or not saying is actually an expression.
In social media, using a picture to convey emotions and express the heart is a common way of expression for most women. Huawei P30 has an insight into women's psychology, and it helps women use pictures to convey what's on their mind, so that more people can understand women.
Full marks to the copywriter for speaking up for women
Centered around the theme of "Say what's on your mind, say it with images", the copywriter encourages women to use images to record and express their tired, tender, and glorious moments in their lives, and to express their feelings with images of all kinds of special moments. The text encourages women to use images to record and express their life's tired, tender, glorious... all kinds of special moments, and almost every sentence speaks to women's hearts. At the same time Huawei also released a set of posters with copy that touches the heart.
Love, will it run over on its own long legs? Of course it will
"Periscope telephoto"
Let you see your sweetheart
Who cured my princess disease?
My Little Princess
"Super Sensitive Dark Shot"
Keeping Highlighted Moments in the Dark
Nights for Yourself
Don't Need to be Shown to Others
"Super Sensitive Dark Shot"
Keeping Highlighted Moments in the Dark
The shimmering light in the darkness is much more Worth remembering
"Ultra Sensitive Dark Shot"
Keeping moments of highlights in the dark
Sometimes
You can have a wide open sky without taking a step back
"Ultra Wide Angle"
You can have a wide open sky without taking a step back
The best blushes
are the ones that come out of a runway
In addition to the video interpretation of the inner world of women, each text also forms a further strong correlation with the product features of Huawei P30, showing the powerful photographic functions of P30, and further coming to capture female consumers.
Huawei's heart in the era of "her economy"
There are a lot of paragraphs about women's mindset marketing in the Internet circle, "women and children's money is the best to earn", "whoever gets the woman gets the world", "whoever gets the woman gets the world". "For a long time, men have been regarded as the absolute main force of financial consumption, but with the improvement of women's economic and social status, as well as the pursuit of money and quality of life, women who hold the right to manage family wealth and the right to make decisions have become the new growth driver of the financial consumption market. "Her economy is an indispensable link in the future industry chain and a new interpretation of the future industrial landscape.
This time, Huawei is taking "women" as the main consumer group, digging deep into the psychology of female users and trying to attract their attention. The video shows the unique life scenes of the new generation of girls, showing the positive, confident and energized side of women, as well as speaking out for women. Whether facing love, life or ideals, they are full of courage and motivation, while combining the advantages of the product to highlight the high moments.
All those emotions that Huawei wanted to express but never did, were all brought out in one go, easily arousing the emotional **** vibration of the female consumer group, thus achieving the purpose of establishing a connection between the brand and the target user group.