China has entered the era of mass tourism, and leisure vacation has become the mainstream of tourism consumption. The proportion of leisure vacations in the total number of tourists has risen sharply, and tourism vacations will become the mainstream of the future and continue to grow at a high rate. Tourism vacation as a new period of residence lifestyle, including sightseeing, leisure and a variety of recreation and sports recreation and other consumption, the pursuit of health and spiritual enjoyment, and gradually become the mainstream of leisure life.
"Three avoidance and three nourishment (avoiding summer heat and haze, avoiding cold, keeping good health and nourishing the heart of the old age) + micro-vacation" is a concentrated interpretation of the demand for tourism and vacation, is an important direction of the development of tourism and vacation, but also tourism and leisure vacation of the core market, which can give rise to a series of new forms of business and industry chain, becoming a new model of economic breakthroughs in the new period of development.
The newest and most important of all, the newest and most important of all, the newest and most important of all, is the newest and most important of all.
1
Health and tourism combined, laying the foundation for the development of recreational town
The accelerated integration of health and tourism vacation has become a new highlight of the modern service industry, the organic combination of the health industry and the tourism industry has become a new economic growth point in the global economic development. The new economic growth point of the global economic development.
The World Medical Tourism Association (WMTA) reported that the global medical tourism industry is expected to maintain a high growth rate of 15%-25% in the future, and the market share in 2017 is expected to reach $700 billion. The growth rate of the international traditional tourism industry has remained between 3% and 5% in recent years. Statistics show that consumers who travel for the purpose of health and wellness spend 130% more than ordinary tourists, and the income effect is far greater than that of the traditional tourism industry and medical industry. (Data from the 2015 World Health Tourism White Paper.) A wellness town can be led by the tourism industry, and through the transportation function of tourism, it will be a place where health and beauty, eco-tourism, cultural experience, leisure and vacation, sports, health products and other industries can be brought together according to the consumer needs of tourists and residents, so as to realize the aggregation of a large number of health-related consumer spending.
2
National policies support the development of recreation towns
The State Council pointed out in the "Healthy China 2030" planning program released in 2016 that it should actively promote the development of recreation towns. Health and pension, tourism, Internet, fitness and leisure, food integration, giving rise to health new industries, new forms of business, new models. Develop Internet-based health services, encourage the development of health services such as health checkups and consultations, promote the development of personalized health management services, cultivate a number of health management service industries with special characteristics, and explore and promote the development of wearable devices, intelligent health electronic products and mobile application services for health care. Cultivate the health culture industry and the sports and medical rehabilitation industry. Formulate standards and norms for the health and medical tourism industry, and create internationally competitive health and medical tourism destinations. Vigorously develop Chinese medicine health tourism. Create a number of famous brands and virtuous cycle health service clusters, and support the development of a large number of small, medium and micro enterprises. Guide the development of professional medical testing centers, medical imaging centers, pathology diagnostic centers and hemodialysis centers. Support the development of third-party medical service evaluation, health management service evaluation, as well as health market research and consulting services. Encourage social forces to provide food and drug testing services. Improve the science and technology intermediary system, and vigorously develop specialized, market-oriented medical science and technology results transformation services.
This provides important policy support for the construction and development of recreational towns. Recreation industry has become an important engine for the development of service industry under the new normal, in the next 20 years, will usher in a golden period of development.
3
Industrial system for the development of recreational town
The areas suitable for the creation and development of recreational towns generally have good ecological and climatic conditions, which is an important basic condition for the realization of a healthy life. On this basis, according to different local resources, combined with the characteristics of the market demand, can develop the integration of different industrial systems of health towns.
Recreation town industry list
Ecological permaculture as the highlights: that is, relying on the good climate and ecological environment of the project site, building ecological experience, vacation permaculture, hot springs and spa permaculture, forest permaculture, mountain summer permaculture, island cold permaculture, lake permaculture, mineral permaculture, garden permaculture and other health care.
Hanging on to the old age industry as the highlights: Integrating medical, climate, ecological, rehabilitation and leisure elements into the old age industry, developing rehabilitation and convalescence, residential pension, leisure and vacation "migratory pension" and "migratory pension", etc.
Hanging on to the old age industry as the highlights: Integrating medical, climatic, ecological, rehabilitation and leisure elements into the old age industry, developing rehabilitation and convalescence, residential pension, leisure and vacation "migratory pension" and "migratory pension".
These are the most important elements in the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the most important are the development of the industry, and the development of the industry.
Sports industry highlights: Relying on mountains, canyons, water bodies and other terrain and resources, the development of mountain sports, water sports, outdoor development, outdoor camping, outdoor sports, orienteering, health care sports, extreme sports, traditional sports, hiking, adventure and other outdoor recreation and well-being of the product, to promote sports, tourism, vacation, The company is also promoting the deep integration of sports, tourism, vacation, fitness, events and other industries.
Cultural industry as a highlight: Deep excavation of the project site's unique religion, folklore, history and culture, combined with the market demand and modern lifestyle, the use of creative means, to create a spiritual level of tourism products conducive to nourishing the heart, so that tourists in the cultural experience at the same time, can be cultivated and nourished, return to the heart, cultivate the sentiment. The first is to create a new, more sophisticated, and more efficient way of doing things, and to do it in a way that's more efficient and more effective.
Leisure agriculture as the highlights: Medicine and food are the same source, is a major feature of the Oriental food and nutrition. Therefore, food and health can be said to be a vital part of health tourism. The development of health food can be combined with leisure agriculture, through the development of green planting, ecological farming, the development of ecological health food suitable for specific groups, with specific health functions, combined with ecological sightseeing, agricultural experience, food processing experience, catering experience, etc., to promote the comprehensive development of the health food industry chain.
Medical industry highlights: The composition of the health care products is mainly based on Chinese medicine, Western medicine, nutrition, psychology and other theoretical knowledge as a guide, combined with the physiological behavior of the human body characteristics of the drug rehabilitation, drug treatment as the main means of cooperation with a certain amount of leisure activities in the rehabilitation and health care tourism products, including health check products. It is an important part of the development of medical tourism.
Vacation industry highlights: Residential permaculture is the concept of health and wellness, vacation real estate development as the leading way to form a health and wellness. This kind of permaculture residential community provides people with not only living space, but more importantly, a healthy lifestyle. In addition to the ecological architecture, good environment, healthy food and other characteristics, it also provides a full range of recreation and health facilities and services, and provides people with space and environment for meditation, to achieve the purpose of cultivating the body and mind in a quiet atmosphere.
The State Council issued the "Healthy China 2030" planning program, the health of the town ushered in a golden period of development
With the development of society and the improvement of people's living standards, people's health awareness has gradually increased. Recently, the Central Government and the State Council issued the "Healthy China 2030" planning program, which pushes health to a new level and proposes the construction of "Healthy China", providing strong support for the development of health industry. In the new period, under the new situation, the construction of the characteristic town blossomed, for the development and construction of the recreation characteristics of the town pointed out the direction.
4
The concept of recreation town
Recreation town refers to the "health" as the starting point of the town's development and destination, to the core of the health industry, will be health, permaculture, pension, leisure, tourism and other diversified functions.
Recreation towns can be based on the consumption needs of tourists and residents, health treatment, medical beauty, eco-tourism, cultural experience, leisure and vacation, sports, health products and other forms of industry aggregation, to achieve the aggregation of a large number of health-related consumption.
Characteristics of a recreation town Policies related to the construction of recreation towns
Recreation is by no means a trivial matter, it has risen to the national level, focusing on the health of all people, in recent years, from the central to local governments, and recreation-related policies are frequently issued, committed to promoting health China, health industry supervision, management and development, and to the development of recreation towns to provide support, guidance and promote the role of the development.
5
The development path of the recreation town
1, according to their own characteristics, to determine the type of town development
For example: scenic spots or scenic spots around the religious cultural foundation, suitable for religious and cultural recreation town development.
2. No characteristic resources, implantation of relevant features and functions
For towns with no obvious characteristic resources, it is necessary to enter the development of recreation towns and implant features through the transportation function of tourism. This type is generally only suitable for longevity culture type, ecological permaculture type, medical care combination type or pension town type development.
For example, the ecological permaculture type requires the town to have a better environmental foundation, and later to improve and maintain the town's ecological environment, while cultivating and guiding the permaculture and pension industry into the development of the permaculture industry, ecological permaculture type of development; the combination of medical and health care type needs to be imported into the pharmaceutical industry, the formation of pharmaceutical planting industry chain or the formation of the pharmaceutical industrial park.
3. Strengthen the health theme, diversified development
Recreation towns must strengthen the theme of health and well-being, diversified development. With health and wellness, leisure and pension vacation and other health industries as the core, leisure agriculture, medical services, leisure and entertainment, health and vacation and other multi-functional development.
4, the overall operation and management
Based on the town's own characteristics, market-oriented development as the leading, to determine the project's main body of the development, development mode, investment and operation mode, the formation of systematic operation and management processes, to promote the efficient development of the health industry chain, to achieve the growth of the town's economic benefits.
6
6 development types of recreation town
1.>>> Religious culture permutation type longevity culture permutation type hot springs permutation type health care combination type eco-permanent permutation type pension town type