What are the popular types of banner processing?
Color block segmentation
The above banner uses color blocks of different proportions to form the background of the banner, plus Characters and copywriting, this form of expression is suitable for highlighting products, such as home furnishings, clothing, electronic products, etc. The interface feels simple but not white, and valuable information can be quickly extracted. When selecting colors, pay attention to the overall color feel.
Geometric borders
Simple, often give people a cool, clean, modern feeling. The shapes and elements used in the design are concise; the color scheme used is unified and holistic, and the use of colors is restrained. The texture is more delicate; the structure often uses white space, short/accurate/core value, and "temperamental" white space. The frame is the focus, and geometric figures are eternal decorations~.~
2.5D
Spatial geometry is a style that builds a spatial body and uses geometry to create an atmosphere, giving a strong sense of space. This type of design can still be made with a little research. The key is the expression of creative ideas, which requires more effort
2.5D style is very popular in e-commerce design. Its style is novel and practical, and can Placing a lot of content, both dynamic and static, can be well connected with the second and third screens. It is favored by some large-scale promotional activities. You can often see this style of first-screen posters.
Flat illustrations
Concise but not simple, removing tedious decorative effects and showing the core expression of the subject. Use graphics or characters other than text to help the banner bring a more intuitive feel. Slightly processing and deforming the text and adding graphics or characters can make the banner more dynamic and meaningful. This type of banner is mostly used in finance, education, and tourism. Of course, if your illustration skills are good, it will not be a problem to use it in various industries
Color overlay
It is more popular and changeable , the overall vision will be relatively young, and the elements used will be relatively more direct, clear, and straightforward in structure; the whole will give people a clean, clear, and harmonious feeling. Highlight the text and use simple graphic decoration to enhance the atmosphere. You can use solid colors or gradient colors for background color overlay processing. Pay attention when choosing a large image. The overall artistic conception depends on the tone and light and shade. Of course, the easiest way is to choose a clean and uncluttered base image.
Colors are emotional, and different color combinations will give people completely different inner feelings. Therefore, when we make pictures, we need to color them according to the theme, which is reasonable and comfortable, so that the overall banner picture is harmonious. Therefore, we need to consider what kind of emotion we want to express, what kind of feeling we want users to have when watching it, and whether the emotion expressed is consistent with the theme. Based on these points, the color matching will be more purposeful.
Gradient textures
Subtle gradients have returned as a design trend. Gradient backgrounds and even gradient overlays can stylize your Banner design. With pictures, textures and text, gradients can give people a variety of experiences. Its characteristic is rich colors
Different from UI design, in the design of e-commerce and advertising banners, textures have always existed, and are even very commonly used elements. Texture can very well improve the information content and overall texture of the entire Banner
. Of course, when using textures, don't let them take over. Inventory of the elements/types/styles/design steps of banner design
For a designer, banner is definitely not an unfamiliar word. The demand for banner is basically involved in various current industry fields. , we can see the shadow of banners everywhere, whether on the web or mobile, so mastering the design of banners is an essential skill for every designer!
Banners (and banner ads) are the most important part of the Internet The earliest form of advertising is also the most common form today. Banner ads, also known as banner ads, are rectangular bulletin boards that span a web page. When users click on these banners, they usually link to the advertiser's web page.
It is a picture that expresses the content of a merchant's advertisement and is placed on the advertiser's page. It is the most basic form of advertising in Internet advertising!
We will explain banners from these aspects below:
One: Components of banner
Two: Types of banner
Three: Banner style selection
Four: Banner design steps
< p>1: The components of bannerI briefly summarize the main components of banner:
And the main elements of banner are: copy + elements + background
p>Elements can be subdivided into: elements = products + models + logos + embellishments (the elements here need to be selected according to the actual situation of the banner, and are optional)
As shown in the figure:< /p>
(From petals)
Two: Types of banners
The types of banners I summarize here are mainly divided into:
01: Product promotion banners (new products, hot-selling products)
02: Event banners (festival event promotions, product promotions)
The banners are simply divided into two types. Because different banners have different effects and purposes, we need to design banners of different styles
For product promotion banners, our most important thing is to highlight the characteristics of the product. , so the most important elements we need for banner design must be the product and a brief copywriting introduction. As for the embellishment elements, we can also choose appropriate elements according to the characteristics of the actual product, or we can not use embellishment elements, background It is definitely essential!
01: Product promotion banner:
Product + copy + background
For example:
( (from petals)
The above cases are all design styles for product promotion banners. One of the most common features they have is that the product is enlarged and enlarged again to fully display the characteristics of the product, concisely. The copywriting introduction and a large amount of white space highlight the characteristics of the product, making the user's eyes involuntarily attracted to the product itself
Product promotion banner:
Product + copywriting + elements + background< /p>
For example:
(from petals)
The characteristic of this type of banner is that in addition to the product itself, some other elements are added as an embellishment of the banner. The effect makes the picture appear more saturated, or makes the picture more dynamic!
Then the question is
Under what circumstances is it good to add elements to product banner design? Under what circumstances not to add them? Are elements good?
First: When it is necessary to extremely display the characteristics of the product, it is best for us to choose not to add elements to interfere with the product.
Second: For simple products, we are best Do not add elements for decoration. A large amount of white space is more suitable for the style of simple products.
02: Event banner
Product + copy + element + background
For example:
(from flower petals)
For event banner designs, most of us will choose bright and colorful colors, and the pictures will be saturated and impactful, creating a kind of A lively atmosphere is also essential for adding elements, because for event banner design, the more lively the picture, the greater the intensity of the activity, which will be more attractive to users. The title of the event should also be as prominent as possible!
Two: Banner style selection
There are also many styles of banners, but the styles chosen for banners of different natures are definitely different, and different banners have different combinations. The style gives people a completely different visual effect. Only appropriate matching can make the banner better express its characteristics and purpose
For example:
01: Simple product home banner Promotional banner is more suitable for simple, elegant and clean style
(from petals)
02: High-end technology products ba
nner, choose a style with a sense of technology
(reflected through graphics and colors with a sense of technology)
(from petals)
03: Fashion clothing banners are suitable for choosing the style of fashion pictures
(reflected through unique shapes and styles, graphics and colors)
(from flower petals)
04: High-end luxury brand banners are suitable for high-end and atmospheric style matching
(Reflected through high-end colors such as black and red, black and gold, etc.)
(From petals )
05: Cute style banner for girls\children, suitable for matching with cute style elements
(Through cute elements: illustrations, lines, balloons, hearts, round fonts, vitality (to reflect the colors, etc.)
(from petals)
06: National style/culture/festival banners are more suitable to choose elements with cultural temperament
(Through Chinese-style calligraphy and ancient Chinese elements: seals, Chinese landscape paintings, ink marks, fans, paper-cuts, garden panes, ancient patterns, auspicious clouds, Peking opera, scrolls, etc.)
(from petals)
Two: Banner design steps
01: Understand and determine the design requirements of the banner
02: Clarify the purpose of the banner design
p>
03: Determine the design style of the banner based on the obtained banner design requirements
04: Select the appropriate banner design layout structure
05: Select matching elements to decorate the banner Overall effect (added according to actual needs)
06: Color matching selection
01: Understand and determine the design needs of the banner
For this understanding of the design needs It is said that no matter what design you are doing, the premise is an indispensable step and the most critical step. If you are not clear about the design requirements, the design results will definitely not meet the actual needs
So what specific requirements do we need to clarify for banner design?
The first point: Determine the banner design copy
Copywriting is also very important for designers Point, the designer can find design inspiration based on the copy information, and can also know the general direction of the design style
The first point: Determine the banner design size and delivery platform
The copy is determined Finally, we also need to know the platform and location of the banner, its size, and whether it needs to be adapted to the display of each platform.
02: Clarify the purpose of the banner design
For designing a banner Banner must be designed to achieve a certain purpose, so before designing the banner, you must understand clearly what the purpose of the banner design is, for example: do you want to promote products or promote products? , the nature of the two is completely different,
03: Determine the design style of the banner based on the obtained banner design requirements
We can find the design style of the banner from the banner copywriting requirements Keywords for positioning, such as: full voice intelligent operation car mount A5
From this theme copy, the keywords we can come up with are: full language, intelligence
For this When understanding the keywords, we will definitely think of the picture of the technological and intelligent era first, so we have to choose the style here!
04: Choose the appropriate banner design layout structure
p>
The design layout structure of banner can be roughly divided into:
Centered structure, left-aligned structure, right-aligned structure
The structure of banner needs to be based on the actual situation according to different needs. The choice is made!
05: Choose matching elements to decorate the overall effect of the banner (add according to actual needs)
For the decorative elements of the banner, we also need to base it on the actual situation and the characteristics of the product banner. Make appropriate choices. For example, simple product banners do not require decorative elements, while event banners are better.
For cute banner designs such as girls or children, you need to choose more suitable decorative elements, and the selection of decorative elements for different shapes of banners is also different (a brief introduction was given before, so I won’t repeat it here)
06: Color matching selection
The choice of color is also very critical. The color matching selected for different banners is also different. Appropriate color matching will make the product more prominent or the picture more conspicuous, and The feeling is also different,
For example:
*Black gold and black and red will give people a sense of luxury
*Blue, black , the combination of cool colors such as purple, the picture gives people a sense of toughness, space, speed and power, which is more suitable for the sense of technology
*The combination of red, orange, yellow and purple will create a warm atmosphere. More suitable for fashion and events
*The combination of black, white and gray will give people a cold and unapproachable feeling, and is more suitable for big-name style choices
*White, The combination of gray will give people a sense of tranquility, literature, temperament, and elegance, and is more suitable for the selection of simple products
Practical examples:
Copywriting requirements:
< p>Car mount A5 with full voice intelligent operationVoice mount that waves and obeys
Using the iFlytek AIUI human-computer interaction solution, smart driving can be achieved as soon as you open your mouth
< p>Design size: 1920x650pxPurpose of design: The purpose of the banner design we got according to the demand is to promote the new product car mount A5
Step 1: We will copy the information and provide Put the product into the canvas
Step 2: Clarify our main title "Full voice intelligent operation car mount A5"
So we enlarge the main title to highlight the main title
Step 3: Choose the style of the banner, because what we need to reflect here is the intelligence of the product, so our style can be defined as technological.
Step 4: Choose the layout structure, let’s choose a simple left and right structure here!
Step 5: Choose decorative elements. Decorative elements should also be selected based on the effect of science and technology, and can be extracted from the copywriting, for example here we Can extract: technological lines and graphics, speech graphics, etc.
Step 6: Overall position adjustment and color matching. We also process the text headlines into different hierarchical structures to make them more prominent. , the subtitle copywriting is also slightly processed according to the overall style of the picture, so that the copywriting and the picture are more harmonious and unified, including the impact of light around the product, which also needs to be processed
In the end, we get the above banner effect La! A simple technology-sense banner design is completed!
Okay! Today’s knowledge is a bit more and a bit comprehensive! I hope you like it!
Recommended articles from previous issues< /p>
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Format design - 7 simple image layout methods
10 creative line graphic poster designs
2 tips to teach you color matching Tips to get rid of color matching difficulties!
Innovative poster design ideas: Shaanxi college students hand-drawn anti-epidemic illustrations to pay tribute to those who rebelled against the epidemic. What is the original intention of this move?
After the outbreak of the epidemic, people from all walks of life are on the front line of fighting the epidemic and continue to fight day and night. The hand-drawn anti-epidemic illustrations by Shaanxi college students paid tribute to those who rebelled against the epidemic, which attracted the attention of many netizens. Everyone praised this student. The meaning of the hand-drawn illustrations by Shaanxi college students is to pay tribute to those who rebel against the trend. His loyalty is to call on more people to express gratitude to them. Let more and more people like them.
1. The most beautiful retrograde person
When the epidemic broke out, many people were fighting on the front line of epidemic prevention. Regardless of personal safety, he took himself and the medical team to the area where the epidemic was most serious. To control the epidemic, it will no longer spread wildly across the country, so that the epidemic has been fundamentally controlled across the country. During the epidemic, many medical staff wore masks and protective goggles for long periods of time, leaving many deep red marks on their faces. But they don't care about their image. Because they go against the grain and carry the load forward, they bring us peace. Let us pay tribute to him.
2. Tribute to the rebels
In order to win the war against the epidemic, many front-line personnel of the anti-war war rushed to the epidemic battlefield to fight against the disease. Many people know that this battle is very dangerous and they are likely to face infection. However, they know that there are tigers in the mountains but they prefer to go to the tiger mountains. In order to fight against the disease, they hope to do their best to save more lives from the disease. Give everyone a safe, happy and happy family. The meaning of this student's handwritten newspaper is to praise the rebels for their courageous dedication, selfless dedication, and spirit of great love.
3. Appealing to people
The significance of this student’s handwritten newspaper drawing is more to appeal to more people to pay tribute to the rebels. It is because of their selfless dedication that we have the epidemic under control now. He hopes to use his small efforts to help these retrogressors and let more people know about their hard work and the spirit of their dedication. expresses the purity of this student. and admiration for these rebels. Very positive energy and very worthy of our learning.