Miele, founded in Germany in 1899, a century-old brand of home appliances, adhering to the "Immer Bessr constantly beyond" belief.
Basic introduction Chinese name ：Miele? Foreign name ：Miele Date of foundation ：1899 Founding area ：Germany Brand history, brand honor, brand history In 1899, Carl Miele and Reinhard Zinkann, with the same idea - "Immer Besser", that is, "go beyond". With the same idea - "Immer Besser", i.e. "to go above and beyond" - Carl Miele and Reinhard Zinkann founded the family-owned company Miele Deutschland. Today, Miele Deutschland is present on five continents, employs more than 17,000 people, and generates an annual turnover of more than 3,490 million euros (FY2014/2015). The two founders are convinced that "convincing and consistent quality is the basis for success". Brand Honors In two comprehensive surveys conducted by the German Gfk research institute in 2007 and 2009, Miele topped the list and won the first place in the overall ranking. In terms of design, it has won many international design awards such as iF and Red Dot. After-sales service, in 2005, won the Reader's Digest "Pegasus Award" of the "home appliances category of Europe's most trusted brand". In 2006 and 2007, Miele won the honor of "Consumers' Most Trusted Brand". Miele Products Miele produces home appliances, including laundry equipment, vacuum cleaners, dishwashers, steam ovens, ovens, cooktops, range hoods, freestanding and built-in freezers, refrigerators, wine coolers, and coffee makers. Also manufactures commercial laundry equipment, including wet washers, laboratory glassware washers, dental sterilization, and medical equipment washers. 1901 Research and application of the agitator principle leads to the manufacture of a wooden drum washing machine 1914 Manufacture of a washing machine with an electric motor 1929 Manufacture of an electric dishwasher 1930 Manufacture of an all-metal washing machine 1956 Manufacture of a fully-automated washing machine 1958 Manufacture of a home dryer 1966 Manufacture of an electronically-controlled drum dryer 1978 Manufacture of a washing machine with a micro-computer and sensor controller Over 5 continents When Miele was founded, it was sold only in Germany, and in 1931 the first subsidiary outside Germany was founded in Switzerland. In 1931, the first subsidiary outside Germany was founded in Switzerland. As the business grew, Miele opened branches in various European countries. Miele has been actively expanding overseas, opening subsidiaries in the United States, Australia and South Africa, followed by Canada, Japan, Hong Kong, Singapore, Mexico and Dubai. Consideration of the Chinese market October 26, 2004 Miele Shanghai Representative Office was established, a year after the establishment of the Miele Beijing Representative Office, with the in-depth development of the Chinese market, Miele China was formally established in June 2008 and the following year to carry out retail business. Miele House In 2010, the world's first Miele House was inaugurated in Shanghai, China.