More than 160 years ago, Tissot was founded in Le Locle, a small town in the Jura Mountains of Switzerland, and its headquarters is still located there. "Swiss Made" is the brand that has never been erased from Tissot's heart. The "+" in the Tissot logo is the same as the Swiss flag, which is a symbol of quality and demonstrates the reliable quality that the brand has inherited since 1853. Tissot is an innovative brand, but it has never forgotten its Swiss roots.
Tissot has long been recognized for its high performance and quality, serving as the official timekeeper and partner of the World Motorcycle Championship MotoGPTM, the FIM World Superbike, the FIBA, the Australian Rugby Football Union AFL, the RBS Six Nations Rugby Championship, and the World Championships of Cycling, Fencing, and Ice Hockey. 1999 marked the birth of the Tissot T-touch, the first Tissot wristwatch with a touch screen. In 1999, Tissot's first touchscreen wristwatch, the T-touch, ushered in a new era of touchscreen technology in the traditional watch industry. 2014 saw the birth of the first solar-powered touchscreen wristwatch, the T-touch Export Solar, an expert sports watch that covers a full range of sports functions, with a simple touch of the crown to turn on the touchscreen and twenty functions, including dual alarms, dual time zones, altimeter, compass, and weather forecast. Tissot is the world's largest watch manufacturer. Tissot is a member of the Swatch Group, the world's largest watch manufacturer and distributor, with sales outlets in more than 160 countries. The brand will continue to introduce innovative products with a pioneering spirit, as it has always done in the past, to continue its brand philosophy - "Innovation, born of tradition".