China's medical device industry from small to large, rapid development, has now become a relatively complete product categories, increasing innovation capacity, market demand is very strong sunrise industry. Especially in recent years, the development of medical equipment industry to further accelerate the pace for many years the output value to maintain double-digit growth, the number of products exported and the scientific and technological content is also constantly improving.
I, China's medical device industry development
1, the overall development
Foresight Industry Research Institute released the "2016-2021 China's medical industry brand competition and investment opportunity analysis report" pointed out that, in 2014, China's medical device industry **** to achieve sales revenue of 213.607 billion yuan, a year-on-year increase of 13.1%; The total industrial output value also amounted to 217.591 billion yuan, a year-on-year increase of 12.1%. From the point of view of the growth rate of the total output value of medical devices and pharmaceutical industry in recent years, the development speed of medical devices is generally faster than that of the pharmaceutical industry.
2, product structure
From the product structure of China's medical device market in the past three years, diagnostic imaging equipment occupies the largest market share, in recent years have remained at about 40%, and is a rising trend; followed by various types of consumables, occupying about 20% of the market; orthopaedic and implantable medical equipment market share is declining; the remaining market share is occupied by the dental and other types of devices.
3. Competitive structure
In China's medical equipment 25% of the market for high-end products, 70% of the foreign occupation, in most areas of foreign enterprises in technology and quality far ahead of domestic enterprises, especially medical imaging equipment and in vitro diagnostics and other areas of high technical barriers, the market share of more than 80%. Domestic enterprises in the middle and low-end market have natural advantages: such as lower production costs brought about by the price advantage, enjoy the relative tilt of national policy, the advantages of localized channel mastery, etc. Therefore, mainly occupy the middle and low-end market of China's medical device industry, some subsectors appear leading enterprises, mainly concentrated in the field of higher value-added products. And in the low-end consumables and black and white B ultrasound and other low-end medical equipment field manufacturers, product differentiation is low, industry concentration is low.
4, the overall summary
China's medical device industry development foundation is weak, medical device regulation started late, medical device enterprises small, many, scattered and low-level competition has not yet been a fundamental transformation, accelerate to improve China's medical device industry's technological innovation capabilities, strengthen the pharmaceutical device R & D industry, academia, research and development of the joint has become a pressing task.
And, from the point of view of China's medical device market, high-end products mainly rely on imports. Although there are more than 2,000 export certified enterprises in China, but most of the enterprises in the scale, brand competitiveness is relatively weak, and the lack of core technology, foreign exports can only be OEM-based, the lack of their own brand, the competition in the international market is generally in an unfavorable position.
Welcome is that some of the leading enterprises in China's niche areas are trying to break through to the high-end market. For example, the largest domestic R & D team, the strongest comprehensive development capability of the Myriad has been in the domestic high-end monitor market share of 49%, five-classification hemocytometer, full automation and color ultrasound and other core products of some of the independent innovation technology has reached the world's advanced level. And high-end consumables products leading Shandong Weigao is also through the cooperation with Medtronic to improve technology and brand, penetrate the high-end market.
With the accelerated transfer of international industry, China will become an important production base for global medical equipment, part of the original reliance on imported instruments and equipment is gradually realized to replace imports of domestic. At the same time, many domestic provinces and cities have taken the medical device industry as a new economic growth point, and grasp the cultivation. Overall, China's medical device industry is entering a stage of rapid development.
Second, China's medical equipment industry development main features
Since China has a large consumer group and the government's active support, China's medical equipment market development space is broad, industrial development presents the following development characteristics.
1, the situation of small and medium-sized enterprises has not changed
China's medical equipment industry after more than a decade of rapid development, but the industry of small and medium-sized enterprises has not changed the situation of low, small, scattered is one of the important characteristics of China's medical equipment industry, the development of the industry is also dependent on the production of technology to continue to innovate and develop. There are tens of thousands of medical device enterprises in China. As of the end of 2013, there were 995 enterprises above the scale of China's medical device industry, of which less than 2% were large-sized enterprises, more than 170 were medium-sized enterprises, more than 700 were small-sized enterprises, and the enterprises below the scale of the industry were countless. At present, small and medium-sized enterprises are the main force in the medical equipment industry in terms of sales scale and asset size.
2, the product is mainly low-end
Currently, China's fastener manufacturers in the production technology, equipment levels, production processes and so on compared with foreign countries there is a large gap between a large number of small enterprises in the industry to produce low-end products. Even the larger domestic enterprises, product quality and performance lag behind developed countries in Europe and the United States.
3, a large number of exports
Currently, China's low-end medical equipment products in the international market has a high cost-effective advantages, a large number of exports overseas, in recent years, showing a faster growth trend. Low-end medical equipment industry foreign trade dependence is too high, the development of the industry has brought some adverse effects.
4, economic development driven by the demand for medical services upgrading, resulting in a significant increase in demand for health services
The gradual opening of the medical services market, so that domestic and foreign capital to invest in China's medical services industry to accelerate the speed of the market demand for medical equipment directly resulting in an increase. With the continuous improvement of people's living standards, the selection of medical devices will become more and more advanced, their product structure will be constantly adjusted, the function is more diversified, the market capacity will continue to expand. As an important industry that promotes economic growth and improves national welfare, the medical device industry is an important part of China's national economy. With the increasing concept of people-oriented development, China's medical device industry will gain faster development.
5, hospital information technology trend triggered by the growth of demand for medical equipment
With the development of computer and network technology, information technology and networking in the field of health care is the future development trend of medical management, this trend will trigger the growth of demand for imaging, digital and other highly sophisticated medical equipment. With the development of IT technology and its combination with medical technology, many new medical methods have been created. In recent years, with the widespread application of a number of cutting-edge precision medical instruments and equipment such as ultrasound, CT, nuclear magnetic **** vibration devices, linear gas pedals, ultrasound localization of extracorporeal shockwave lithotripter, neuropotential diagnostic systems, positron tomography scanners, gamma cameras, etc., the increase in sales in the medical equipment market has been very impressive. Informationization and networking in the medical field brings huge market space for medical equipment manufacturers. Informationization and networking in the medical field is the development trend of medical management in the future, and this trend will trigger the growth of demand for imaging, digitization and other high-precision and sharp medical equipment. The general establishment of the hospital information system makes the hospital to further establish the medical image archiving and communication system as the core of the clinical information system requirements, accounting for more than 90% of all medical information, medical imaging information processing is the core of the future of hospital informatization. The trend of hospital informatization brings huge market space for medical equipment manufacturers. It is projected that the total demand of the national medical image archiving and communication system market reaches 2l1.7 billion yuan, and the market capacity of PACS will reach more than 30 billion yuan if the market of high-grade imaging equipment and some other ancillary equipment derived from it is taken into account.
6, the medical device industry to create high value-added development
Industry's high risk and high investment will inevitably need a high rate of return to support, so the medical device industry's high investment in research and development costs will inevitably lead to high value-added medical device new products, only then, the medical device enterprise can develop and grow, the medical device industry can assume greater social responsibility.