Keywords: anti-counterfeiting, traceability, counterfeit, generic, supply chain anti-counterfeiting, anti-counterfeiting, sales statistics
Enterprises need to invest a lot of money and time in order to produce a marketable product, but often, just after the product has been recognized by the market, it will be impacted by a large number of counterfeit goods, which will make the enterprise's inputs go down the drain, and cause great losses to the enterprise.
To avoid this kind of problem, in addition to the need for the government to strengthen supervision, enterprises should also adopt advanced anti-counterfeiting means to help consumers quickly identify the authenticity of goods, destroy the survival of the soil of counterfeit goods, so as to protect their own interests.
However, with the continuous development of anti-counterfeiting technology, the means of counterfeiting are also being renovated year by year. As long as they have the same equipment and materials, any goods can be imitated, and even the currencies of various countries are not immune to this fate.
Therefore, experts and scholars have proposed a new anti-counterfeiting concept, which is to integrate the function of commodity supply chain traceability with anti-counterfeiting technology, and to identify the authenticity of commodities by tracing the logistics path of commodities. Consumers, when purchasing goods, scratch the anti-counterfeiting coating on the label (laser anti-counterfeiting labels, RFID and other modes can also be used), input the anti-counterfeiting serial number into the cell phone or computer, and can obtain the production information provided by the manufacturer and the circulation path of the goods, and then compare it with the trademarks of the goods and the information of the seller, and only when the information of both sides is completely consistent, can the goods be confirmed to be the real goods. The company can also prevent middlemen from tampering with goods through traceability management, and grasp the sales data of distributors and retailers in real time.
After inputting the anti-counterfeiting serial number, the traceability information obtained is as follows:
Commodity Name: XXXXXXXX Specification: XXXXXXXX
Place of Origin: XXXXXXXX Manufacturer: XXXXXXXX
Time of Manufacture: XXXXXXXX Seller: XXXXXXXX
The process of commodity circulation (optional). At the same time, the operation is simple, the use of low-cost (about 0.2-0.3 yuan per single product), easy to apply to enterprises, but also able to provide the basis for the government departments of the market supervision and law enforcement.
The anti-counterfeiting model is suitable for promotion and use in food, tobacco and alcohol, auto parts, medical and health care supplies and other industries. You can send an email to zhouzengchen@hotmail.com for detailed information.