1. Target Market Positioning: Bayerische Dental has positioned its target market as middle- and high-end consumers, who usually pay more attention to word-of-mouth and quality rather than relying on advertisements. Therefore, Baymax Dental prefers to attract customers by providing quality services and word-of-mouth marketing rather than through large-scale advertising.
2. Brand image building: Baymax Dental pays more attention to brand image building by providing high-quality oral care services, excellent team of doctors and advanced medical equipment to establish the brand image. This strategy is more effective than simple advertising because it enables consumers to trust and recognize the brand.
3, the choice of advertising channels: Bayer Dental believes that the traditional advertising channels (such as television, newspapers, outdoor advertising, etc.) for the field of oral care publicity effect is limited. Therefore, prefer to choose more targeted advertising channels, such as social media, search engine optimization (SEO) and word-of-mouth marketing.