What are direct sales and distribution respectively?

Direct marketing is from the producer directly to the consumer \x0d\ distribution is nowadays industrialized products are after market research, product design, research and development, production, marketing, sales and after-sales service and other seven stages. Which by the production of products to the user to buy the process, is with the help of external resources to complete the sales of goods service process, this process is called distribution management. Distribution network is to make full use of the dealer's resources for the sale of goods to the organization, it is connected to the manufacturers and customers of the bridge. Distribution management needs customers, sales, capital and media and other external resources, generally speaking, customer resources is one of the most important resources. But the specific situation needs to be analyzed, in fact, the most lack of resources is the most important resources. Manufacturers should evaluate the dealer's resources according to their own resource status, so as to choose the most appropriate resources. \x0d\ As most for the enterprises that rely on distribution as the main sales channel, distributors are both their partners, but also their marketing, sales, service front resident. So to be able to understand the operation of the distributor in a timely manner, to give the stability of the necessary collaboration is the goal of every manufacturer's expectations. However, due to the inconsistency of the development of information technology level, a lot of information communication still needs a lot of manual intervention, thus, leading to the enterprise can not accurately understand the distributor's business, financial information, the result is often that the enterprise can not effectively determine the scale of production and the time of goods shipment, which in turn causes inventory backlog, affecting the normal turnover of funds or even the whole enterprise's decision-making and strategic deployment. When all these contradictions become a bottleneck restricting the development of enterprises, it is necessary to take the necessary measures to overcome the bottleneck, so distribution management is very important in the process of enterprise management. \x0d\ There are many kinds of distribution business models in distribution management, which include: channel structure, sales methods, settlement methods, storage and transportation methods, training systems, advertising, promotional tools and several other parts. People tend to place little emphasis on the business model, the focus of the work is to think of how to sell goods to dealers, but little emphasis on the business model of the consequences of the commodities hoarded to dealers, blocking the channel. Dealers in order to keep the blood money, only to dump the goods, which will inevitably disrupt the manufacturer's price system. Therefore, in order to occupy the market for a long time it is necessary to consider the interests of consumers, dealers, manufacturers and other tripartite interests, the construction of a sound network to start from the business model. Figure 1. Distribution business model spells out in detail the specific shape of the various business models.