To get to the bottom of the matter, the same routine has been harvesting "IQ tax" in addition to utilizing the people's mentality of wanting to save face, but also rely on a mouth. The fact that Du Guoying has been able to generate such a high level of wealth is indeed admirable.
Mentioning Du Guoying, consumers who are now back to their senses may have come to their senses. Whether it's from the former 8848 or the later Little Pot Tea, Du Guoying has always used a routine to make money. However, he tried again and again, making countless people pay for it. All of this is due to Du Guoying's "three-inch tongue".
Du Guoying, a rural teacher, worked as a salesman for a medical equipment company. It was here that he discovered his capital - a level of marketing that would help him reach the top in the future. After two years on the job, Du Guoying not only became the local sales champion, he saved half a million dollars. He decided to quit his job and go it alone.
In 1997, after spending 5,000 yuan on a design called "Yingzhi Belt," Du Guoying began to open the road to big scams with his three-inch tongue. After registering his own brand "BACKJACK", Du Guoying defined it as "letting children win the future". A simple advertisement sensitively touched the pain of all parents.
Du Guoying introduces a "Good Memory Star" for kids to learn English, and an "E-Book" for middle-aged people. Though they were all labeled as false propaganda, they all created huge wealth for Du Guoying before they were exposed.
Next, Du Guoying set his sights on "businessmen" and used the same marketing method to drag Wang Shi, who climbed Mount Everest together, to launch a high-end mobile phone called "8848". The same marketing method was used to pull Wang Shi, who climbed Mount Everest together, to launch a high-end cell phone called "8848". However, the price of this cell phone is nearly 10,000 yuan.
8848 cell phone, for Du Guoying brought 2 billion in revenue. However, it has been proved that for the Chinese people, "to save face, there is no choice" is indeed an "eternal" truth. Du Guoying made a big show of imposing an IQ tax, but when he later launched a tea that cost 6,000 yuan a kilogram, sales still soared, even reaching 2 billion yuan.