First of all, you have to understand, you do snacks are aimed at those consumer groups, and then according to your understanding of the source of the problem to do analysis, explaining that you are opening a snack bar, then, you do snacks, the price must not be set very high, only those who are working, students in the off-work, after school to buy to fill the mouth and stomach. So, you can open the snack bar in the school, company or near the mall, the mall inside the people are also commuting, need to eat ah. These external problems solved, and then look at the internal problems, in the first place, of course, is your store décor la, eye comfort, the heart is comfortable, the store does not have to be large, but must be clean and tidy, so that people have a refreshing feeling, can not do too luxurious decoration, remember, you are opening a snack bar, not open a high-end restaurant! Finally, to how to run a snack bar, do a complete marketing strategy, never nothing to prepare, directly to the battlefield with weapons, which is the most dangerous move.
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How to open a snack bar? Preparation
In the early stage of opening, try to make more flavors of snacks as much as possible to meet the different needs of customers, listen to more feedback, and then launch the main products, it is best to have 1 or 2 kinds of special flavors of snacks, so that the small store has a unique advantage. At the same time, the owner of the purchase of raw materials in the store publicity, so that customers understand the snacks sold in the store, are made of quality raw materials, so that it is safe to buy.
Snacks sales, should be based on the local economic level, to determine a reasonable price: general large and medium-sized cities, the price can be set at 5-10 yuan per serving, the consumption level of relatively poor places, can be implemented 3-7 yuan per serving pricing model, pricing of specialty products can be appropriately adjusted upward. At the same time to ensure product quality, there must also be a few thin-margin products to balance sales. In the process of operation, according to the sales situation, adjust the flavor at any time to ensure sales. The opening of the initial period can be used to gather popularity by free tasting, buy two to increase one and other promotional methods, as snacks are daily consumer goods, high demand, as long as the entrepreneurs can maintain the quality of the product and the good service attitude of the staff, to be a stable source of customers, almost no need for promotions, but also to maintain a steady stream of customers to buy.
Specialty snacks are distinctive flavor characteristics, the price is also affordable, so the Chinese market is endless snack bar, there are many ways to run a specialty snack bar, in which the quality of service is an important indicator of the food and beverage industry, including the store hygiene, service language, the staff's mental outlook, etc., is an important factor in retaining customers, so shopkeepers should strengthen the training of the staff.
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How to open a snack bar? Main steps
Customer orientation
Snack bar consumption is generally not high, belonging to the mass consumption, the customer orientation is young and old.
Location Selection
As long as the location of the crowd can be. It is best to be located in the commercial district, near the large market, next to the movie theater, industrial area dormitory group, office buildings, etc.. Passenger terminals, docks and restaurants near the inappropriate, because these locations are high rent, and people rush to and from the abdomen is not hungry, have no intention of patronizing the snack bar.
Store layout
The most basic thing to do is to clean and bright, clear windows. With a large amount of money to decorate the storefront is absolutely not necessary, customers eat snacks, little attention to the front of the luxury or not, they are more concerned about the taste of food, nutrition and hygiene. As long as the quality of snacks, storefront neat and beautiful, there is no worry about no business. Snack bar than other small stores should pay more attention to health and cleanliness, so that customers look at the tableware to produce a comfortable feeling that the store is clean enough, it is worthwhile to hold the field again. The store should be set up to accommodate 15 people's tables and chairs, an area of about 30 square meters or more.
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Price varieties
Price, it is best to adapt to the popular price, the price of about 2 to 5 yuan, do not engage in "pulling with", otherwise it is easy to cause dissatisfaction. Variety, do not be greedy, as long as the universal varieties of Sha Xian snacks can be, such as wontons, noodles, steamed dumplings, stewed pots, marinades and so on.
Opening must have equipment such as tables, chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls refused. Those who have limited funds can act as their own fellows, or ask their parents or relatives to help. Remember, the sterilizer is a necessary equipment, never save.