VI (visual identity system) application system includes: office supplies, production equipment, the built environment, product packaging, advertising media, transportation, clothing and uniforms, flags, signs, signage, windows, displays and so on.
System role:
Visual recognition system is the enterprise identification system in the most communicative and infectious part of the embodiment of the public acceptance. The use of systematic, unified visual symbol system, so that the audience to realize the enterprise or product brand image of rapid identification and cognition.
Visual recognition system through the logo, standard colors, special fonts and other "basic norms" and office services, publicity and identification, outdoor environmental systems, such as "application of norms" on the overall brand recognition and a unified and complete visual image, to create a modern, international brand. p>Importance of what is included in the vi application system:
1. Office service supplies.
Office supplies set up in the production should fully reflect the strong unity and standardization, showing the spirit of enterprise. Its design should be strictly stipulated in the form of office supplies arranged in order to form a serious, complete, precise and unified standardized format of office supplies.
2, the external built environment.
Enterprise external architectural environment design is the visual reproduction of corporate image in the public **** occasions, is an open, distinctive group design and sign of the corporate face features system.
3, the internal built environment.
The internal architectural environment of the enterprise refers to the enterprise's office, sales court, conference room, lounge, maternity ward internal environmental image. Designed to implement the corporate identity mark in the corporate interior environment, fundamentally shaping, rendering, dissemination of corporate identity image, and fully reflect the unity of the corporate image.
4, transportation.
Transportation is a kind of mobility, the public way of corporate image dissemination of its many flows and give people instant memory, intentionally or unintentionally build up the image of the enterprise. Design should be specific consideration of their mobile and fast-flowing characteristics, the use of standard words and standard colors to unify the appearance of various modes of transport design effects.
5, clothing and apparel.
Enterprise neat and elegant clothing and apparel uniform design can improve the sense of belonging to the enterprise employees, sense of honor and sense of ownership, change the staff's mental outlook, promote the improvement of work efficiency, and lead to strict staff discipline and responsibility for the enterprise.
6, advertising media.
Enterprises choose a variety of different media in the form of advertising foreign propaganda, is a long-term, holistic, highly promotional way of communication, can be the fastest in a short period of time, in the widest range of corporate information will be conveyed, is the main means of conveying the information of modern enterprises.
Baidu Encyclopedia-Visual Recognition System