When calculating the repurchase rate of Taobao, it can be divided into two situations.
1, one is to count all the old customers in the store and calculate the number of times this person has bought products in the store.
For example, there are 100 people in the store, 20 of whom are regular customers. If they have bought goods in the store before, this is repurchase, so the repeat purchase rate is 20%.
2. Another calculation method is to carry out actuarial calculation according to the transactions in the store, that is, to compare the number of transactions in which old customers repeatedly buy goods in the store with the number of transactions in which all goods in the store are sold.
For another example, in a store, a total of 1000 orders were sold within one month, of which 50 were purchased by regular customers.
Among these 50 old customers, 20 old customers bought the product again, which is equivalent to 70 times of repeated purchases, so the probability of repeated purchases is 70 divided by 1000, that is, the repeated purchase rate is 7%.
What is the calculation formula?
To sum up, we can easily find that the repeat purchase rate is divided into two calculation methods: it refers to the number of repeat buyers/total buyers in a unit time period.
The calculated ratio is the repeat purchase rate. For example, in a month, 65,438+000 customers clinch a deal, of which 20 are repeat customers, so the repeat purchase rate is 20%.
The second algorithm: calculation by transaction refers to the number of repeated purchases/total transactions per unit time and its proportion to the total number of repeated purchases.
Like a quarter. A * * * generated 100 transactions, among which 20 people made a second purchase, and 10 of these 20 people made three purchases, so the number of repeated purchases was 30, and the repeated purchase rate was 30%.
The repurchase rate of Taobao stores will directly affect the reputation of the stores. If we can ensure the quality of goods and provide good service, the repurchase rate of stores will increase a lot.