Pets are becoming a new type of resident in Chinese cities. As the number of pet owners continues to grow, the pet economy is getting more and more attention. According to incomplete statistics, the pet market, which is dominated by purebred dogs and cats, is growing at more than 20% per year. The two parts of "keeping pets to make money" and "serving pets to make money for pets" make up a huge industrial chain of pet economy. In the pet economy, this piece of cake is far from settled today, involving all aspects of the pet, will become a new business "gold rush", contains a vigorous business opportunities.
Now, a variety of pet-themed activities can be described as blossoming, along with the pet economy boom, and pet-related fresh "business opportunities" are endless. Even in the United States, where the pet economy is booming, the pet industry is still full of unexplored business opportunities. In Sweden, 57% of dog owners have even purchased pet insurance. It's safe to say that in the pet industry, there's only what you can't think of, not what you can't sell. By analyzing the business characteristics, marketing methods and the latest business opportunities in this industry, Science of Investing will tell you which current pet investment areas are the most worthwhile to get involved in, how you can cut into this industry faster, and what other business opportunities you haven't thought of. Hopefully, while the industry's big cake still exudes a charming sweet aroma, you'll be quicker to snatch up the most delicious and sweet-smelling piece of it
Little pets are beginning to spawn a new industry that can't be underestimated. For investors, pet food stores, supplies stores investment threshold is relatively low, has tended to saturation. Pet beauty, pet hospitals and other new concepts of specialty stores will become the new investment direction. Investors in the operation of the staff, goods and services to master the three weapons, fully consider the specificity of the industry
Business consulting experts analyze that, after nearly 10 years of cultivation of the pet market, has now entered a mature period of development. For the masses of investors, this moment to intervene in the pet industry, open a specialty pet store is the right time.
Currently on the market, there are many different pet stores with different styles. There are food stores that specialize in providing pets with a variety of food and snacks and nutrients; there are also specialty stores that specialize in providing pets with a variety of exquisite pet kennels, feeders and supplies. According to industry insiders, because the investment threshold of such stores is relatively low, and therefore has begun to saturate. Therefore, it is not the best choice for investors. On the contrary, pet beauty, pet hospitals and other new concepts of specialty stores will become a new investment direction. According to the reporter in the Century City, Wangjing and other communities random survey shows that 60% of the pet owners have been or intend to give their pets well-dressed, such as fur care, "beauty" and so on; and 28% of the pet owners said it does not matter, if the effect is good enough to try; only less than 15% of the people said that they are against the pet dress up. In the consumer spending, willing to spend a few dozen dollars for a beauty pet owners is a large number of people, there is a foreign-funded animal hospital in Shanghai, go in and do not spend thousands of dollars is not out of the way. You can imagine how big the market space for pet grooming and other related services is.
In addition, for pet owners, the biggest headache is that their pets are sick. As a support for the soul and the continuation of feelings, pet owners absolutely can not let their pets suffer half a bit of aggression. What's more, many owners' pets are more expensive. Therefore, the pet hospital is also a good investment choice. However, many professional pet hospital investment threshold is relatively high. Not only do they need professional physicians, but the investment in equipment and medicines also requires a lot of money. In China, to run a pet hospital, the capital invested is related to the size of the hospital, the new and old medical equipment, some small hospitals, as long as three people can open. The income of the hospital is also uneven, and is directly related to the number of pets kept by the surrounding residents.
In addition to these staples do not say, the market is now a wide variety of pet supplies: pet chews, pet toys, pet books, pet clothing, cleaning and beauty supplies, food and water utensils, pet bed nest, neck strap leash and so on. Pet clothing alone, if you go to the pet supermarket to turn around, those ingenious clothing categories, you can not help but admire the shrewd and meticulous businessmen, the degree of subdivision of its clothing products is no less than the degree of clothing worn by people, what is a hooded cold weather clothing, waterproof leather jackets, casual jackets, good luck and good fortune, such as Tang, students, and so on, and so forth, and the price is also not expensive. The pet clothing market has also spawned a business that specializes in tailoring clothing for pets.
Whether it's a pet food store, a supply store, a beauty store or a pet hospital, investors need to understand the industry before they can enter. In addition to creating your own brand business, choosing a better brand to franchise is also a good choice. Franchise headquarters will provide professional opening training, can save a lot of pre-opening trouble.
In fact, from the entire chain of the pet industry, the development of the industry is far more than these, pet hotels, pet matchmaking and so on are rich mines that can be tapped. For the pet business, as long as you can think of, there is no development, but now in front of the Chinese pet business may be more of a problem is how to make the brand stand out among the many competitors, by more consumer attention, how to face more competitive pressure from overseas, to enter the broader international market.
It is understood that there are a number of pet store franchise brands available to investors in the market. For example, brands such as Paddock and Soup Bitch. These brands in the franchise management have strict norms, including publicity and promotion, etc., may give the franchisee to provide certain support, but to consider the franchise fee this is not a small cost.
The decision-making process for the location of the pet store is relatively complex, and the cost of selection is high, and once selected should not be changed. Generally speaking, if the store location is good, even if the combination of business strategy is general, it is easier to obtain success; if the location is poor, the operator and then capable of often difficult to make up for this defect. The choice of store location is the least flexible factor in opening and operating a store, and requires consideration of a variety of factors, including the size and characteristics of the surrounding population, the number of pets, competition from peers, accessibility to transportation, the characteristics of nearby businesses, the cost of the property (rental costs), the duration of the contract, trends in population changes, and relevant laws and regulations, among others. For different modes of pet stores, there are certain rules of site selection to follow. In the more crowded areas and commercial areas, the transportation is convenient, but the environment is too noisy, and the price is relatively high, suitable for product sales, pet beauty and boarding is relatively weak. In the flower and bird market, the operation of a more established climate, the flow of goods is very large, and the cost is very low, but the product is sold at relatively low prices, competition is fierce, but also suitable for product sales-oriented, not suitable for pet beauty and boarding. If you choose to open in the middle and high-grade residential neighborhoods, then you can consider the sale of supplies, beauty and boarding and other full-program business.
In addition, in view of the pet store's consumer group is relatively special, the pet store site selection should pay attention to some details of the problem. The first thing to consider is the characteristics of the population of pet owners. As some owners of expensive pets are mostly driving with their own pets over to spend money, so the choice of store location should take into account the convenience of consumer parking. Secondly, there are many places where pets are prohibited from passing through, so this must be taken into account when choosing a location. Finally, if there is a boarding pet service, must consider whether the sound from the pet will interfere with the normal life and rest of the neighbors, to avoid nuisance events.
After choosing a good investment direction and passing the hurdle of site selection, the next issue to consider is how to build their core competitiveness in business. According to industry insiders, mainly from three aspects: professional staff, quality of goods, maintenance of old customer sources.
According to professionals, in the recruitment of store staff, the basic condition is to have love for animals, preferably people who have pets. The second is to have relevant professional knowledge, at least to be able to identify the breeds of pets. Of course, if there is no suitable candidate, it may be worthwhile to let the clerk to participate in some relevant pet knowledge training, so that the clerk on duty in order to be able to handle. In addition, some pet stores will provide more comprehensive services, such as pet beauty and pet medical care, which requires investors to spend a relatively large cost to recruit professional beauticians and medical practitioners. Experts warn that it is important to recruit grooming and medical technicians with practical experience, which can greatly reduce the occurrence of accidents. A pet's medical accident is enough to make a pet store business failure.
In terms of the quality of goods, investors must strictly control the purchase channels. Experts suggest that at the beginning of the store, it is best to choose a well-known brand manufacturers. For example, at present, the domestic market is more famous pet supplies brands such as Baolu, Weijia, Kondole, for the Sbao, Crown can Hills. For goods with a shelf life, you can reduce the amount of goods, increase the number of times of purchase, and for some of the more expensive products, in order to increase the flow of funds, you can take the way of customer reservations, so that you can avoid the cost of inventory.
Pet store business process should pay extra attention to the word of mouth effect. To run a good business, you must make friends with customers, not only to provide good service, but also to retain customers. According to pet store business expert Wang Meng, the first step to retain customers is to provide good service, even if the customer is only to buy a bag of dog food, but also requires the store staff enthusiasm and patience to receive customers. In addition, the establishment of a membership system, for old customers to give preferential discounts or organize some free pet beauty and other promotional activities, is conducive to stabilize the old customer base and the development of new customers. According to Wang Meng, because he often gives his customers free advice, so customers like to bring their own pets to spend, he has become a pet expert in the surrounding neighborhoods.
For future pet store owners, excellent staff, high-quality goods and service reputation are the three core competitiveness. Once properly operated, they will create a wide range of pet business opportunities for themselves.