Product modeling design is a concrete manifestation of realizing the goal of unified identification of corporate image. System image design with product design as the core can shape and spread corporate image, build personalized brands and make profits in the fierce market competition. For example, Apple's product modeling design can be called quality design. Product modeling design
Product modeling design serves the overall image design of the enterprise, takes product design as the core, centers on people's demand for products, adapts to people's individual and social needs to a greater extent, gains a general sense of identity, changes people's lifestyle, and improves the quality and level of life. Therefore, it is of great significance to study the design and evaluation system of product image. The evaluation system is complex and diverse, and there are many uncertain factors, especially involving human sensory factors, including human physiological and psychological factors. Based on the research on the unified identification of corporate image, this paper discusses the relationship among people, products and society, and makes a meaningful exploration of product image design and evaluation system. Product modeling design is mainly engaged in creative activities such as appearance modeling design of electronic products, mechanical equipment and other industrial products. Through the use of modeling, color, surface decoration and materials, products are endowed with new forms and new qualities, and products are engaged in activities related to advertising, packaging, environmental design, market planning, etc., so as to realize the harmony and unity of engineering technology and aesthetic art. The image research of product modeling design is mostly based on CIS. The so-called corporate image means that enterprises visualize, standardize and systematize their ideas and characteristics through various communication systems such as signs, logos, standard fonts and standard colors, so as to create a specific evaluation image recognized and accepted by the public, thus creating the best production, management and sales environment and promoting the survival and development of enterprises. The overall impression of an enterprise is established through business philosophy, behavior and unified visual recognition. It is a composite index system, which is divided into internal image and external image. Internal image is employees' evaluation and impression of the enterprise itself, while external image is the public's impression evaluation of the enterprise; Internal image is the basis of external image, and external image is the goal of internal image. The modeling design of products is to realize the refinement of the overall image goal of enterprises. It is a system image design with product design as the center, which carries out a series of unified planning and unified design on product design, development, research concept, principle, function, structure, technology, material, modeling, color, processing technology, production equipment, packaging, decoration, transportation, display, marketing means and advertising strategy. And form a unified sensory image and a unified social image, which can be popularized. Make enterprises show their individuality in business reputation, brand awareness, business strategy, sales service, staff quality, corporate culture and many other aspects. , strengthen the overall quality of enterprises, create brand effect, and make profits in the fierce market competition.
Fashion design is the focus of science, technology and art, involving aesthetics, culturology, psychology, materials science, engineering, marketing, chromatics and other elements. "Design" refers to planning, conceiving, conceiving and establishing a scheme, and also includes the meanings of imagery, drawing and shaping. "Fashion design process" refers to the whole process of conceiving according to the requirements of the design object, drawing the renderings and floor plans, and then making them according to the drawings to realize the design.
The original intention of fashion design is to "aim at a specific goal, seek a solution and strategy in the process of planning, and then meet people's needs." Design involves a wide range, including social planning, theoretical model, product design and the formulation of engineering organization plan. Of course, the goal of design embodies the mechanism of human cultural evolution and is an important means to create aesthetics. Fashion design, as its name implies, is an industry that designs fashion styles. The process of clothing design "is to conceive according to the requirements of the design object, draw the renderings and floor plans, and then make them according to the drawings to realize the whole process of design". Design has both "fact elements" and "value elements". The former explains the state of affairs, while the latter is expressed by theoretical and aesthetic propositions, that is, "good or bad, beautiful or ugly". Different types of design focus on different types of thinking. For example, in engineering design, we pay more attention to rational analysis, while in product modeling design and industrial design, we pay attention to the whole process and need to use the factors of image thinking, while in clothing design, we pay more attention to "beauty", and so on. The task of design is not only to meet individual needs, but also to take into account social, economic, technical, emotional and aesthetic needs. Because there are some contradictions among these numerous requirements, the design task itself contains the coordination and opposition between various requirements. Modern design concepts should also follow the design specifications and consider these numerous "requirements" when updating. Design is the primary link of material production and cultural creation. It is always mediated by some cultural form. For example, different social cultures use roughly the same organic materials for the design of construction projects, which will lead to different architectural forms; Using similar fashion design ideas, different social norms will also produce completely different design styles.
I think the costume design is better!