Today, industrial design is no longer a simple "ten skills of science and technology", but knowledge of engineering technology, ergonomics and humanities and social sciences.
Knowledge, artistic aesthetics, marketing and consumer psychology. Because the object of industrial design is mass-produced products under the conditions of modern industrialization, products serve people and should have certain use functions; Comfortable to use; We should consider the special requirements and likes and dislikes of people of different nationalities and cultures for products; Products should be made to have appreciation value, rather than ruthless machines; We should also make our products acceptable to consumers. These requirements for products require the cooperation of various disciplines, not just the formal cooperation between engineers and artists. Because industrial design is also called "industrial modeling design" in its development process, many people mistakenly think that industrial design is a simple modeling activity. For such a question, is industrial design the appearance design of products? You can't simply answer "yes" or "no"
Appearance design is only a part of industrial design, and it is the external expression given to products by designers by using various knowledge. The content behind this form and the connotation of industrial design far exceed.
They are the technical knowledge contained in the design, the understanding of man-machine relationship, cultural values and market demand. The International Federation of Industrial Design (ICSID) defines industrial design as: "As far as mass-produced products are concerned, it is called industrial design that materials, structures, structures, shapes, colors, surface treatments and decorations are endowed with new quality and specifications by virtue of training, technical knowledge, experience and visual experience. According to the specific situation at that time, industrial designers should engage in all aspects or several aspects of the above-mentioned industrial products, and when industrial designers need to pay their own technical experience and visual evaluation ability to solve problems such as packaging, publicity, display and market development, this also belongs to the category of industrial design. " This passage is a definition of the work scope and ability requirements of industrial designers, and it is also a very specific and easy-to-understand definition.
2 1 century, people have a deeper thinking about industrial design. The object of industrial design is not only specific products, but also its scope has been expanded and extended. The design and planning of any concrete or abstract, large or small object in industrial society can be called industrial design. Design is not only a technology, but also a culture. At the same time, design is a creative act, which is to "create a more reasonable lifestyle". The meaning of "more reasonable" is very broad, including: more comfortable, more convenient, faster, more environmentally friendly, more economical and more affordable.
The meaning of "survival (life) style" includes: work style and working face.
Types, entertainment, rest, transportation and so on. It can be said that industrial design activities cover almost all aspects of human life in the industrial age.
Aspects. Design is not only a profession, but also an attitude and viewpoint, a planner's attitude and viewpoint. Design not only refers to the design of furniture, machinery, daily necessities, buildings and other specific objects, but also is one of the factors that make an enterprise or a country's industrial strategy and one of the forces of cultural construction. Industrial design has gone far beyond the scope of industrial production activities and become a social and cultural form, which affects all aspects of human life, solves the harmony between human reality and the future, and guides and creates a healthy living surface for human beings.
Halliday, chairman and CEO of DuPont, said: "We are determined to build a company with a sustainable era. Many observers think
Label DuPont in one way or another. Are we a chemical company? Will we become a bioscience company? In many ways, these are all wrong formulations. The correct expression should be
It should be:' Are we a powerful company that explores the basic needs of people all over the world and provides solutions?' The answer to this question is to say' yes' loudly! "。 How nice it is to explore the basic needs of human beings and provide them with solutions. Isn't this the connotation of industrial design? Industrial designers not only design and manufacture several specific products to encourage people to buy and use them, but also actively explore and solve various problems and needs in human life, with the aim of "creating a more reasonable lifestyle" for human beings. It makes "people-things (products)-environment-nature" a more harmonious and reasonable system.