How to do a good job as a print supplies salesman

Confidence + professional "self-confidence is equal to half of the success", self-confidence is very important to the marketer, it directly demonstrates your mental outlook, invisible to the customer to convey your confidence. Imagine a marketer on their own and the company lacks confidence, to let customers trust and accept you is very difficult. So in dealing with customers must set up such a belief: they are excellent, believe that they can achieve ultimate success; our company is excellent, I believe that our products and services are also able to let customers praise and benefit. With such a belief and customer interaction, your words and demeanor will be everywhere to deepen the customer's confidence in you. But we should also recognize that marketers must have self-confidence at the same time, a focus on self-confidence is obviously not enough, because the performance of self-confidence and the need to play a certain basis - "professional". That is to say, when you and the customer interaction, your understanding of the content of the exchange should strive to have "expert" depth of knowledge, so that customers in communication with you every time there is something to gain, and then pull into the distance to enhance the degree of trust. On the other hand, the continuous improvement of their own professionalism will also help to further strengthen self-confidence, the formation of a virtuous cycle. And our self-confidence is missing "professional", will often leave customers with "flashy" impression, and gradually produce reverse and exclusionary psychology. So we not only need to be confident, more professional. Second: frank and subtle deficiencies, reflecting the real self "gold is not barefoot, no one is perfect" is the maxim, and the reality of marketing personnel often contrary to this, in the face of customers often create a "superhuman" image, and even to cover up their own shortcomings, the problems raised by customers and Almost all of the suggestions should be promised, rarely say "no" or "can not" words. From the surface, it seems that your perfection will leave customers trust. But I do not know that people are still realistic, after all, there will be big or small problems, it is impossible to do everything beautiful, your "perfect" declaration is precisely in the declaration of your "not true". The famous American psychologist Nat? The famous American psychologist Nat Steinfinger did such an experiment: asked four people to come to the job search, to do a self-reporting recording, while using a small cooking stove to boil milk. The first applicant claimed to have excellent academic performance and social skills. At the end of his report, he made a point of mentioning that the milk was well cooked. The second job seeker's report was similar to the first one, but he ended his report by saying that he had accidentally knocked over the stove and burnt the milk. The third one's situation was different from the first two. He said he was terrible at school and was not very good at socially organized activities, but his milk boiled quite well. The fourth person's self-report was similar to the third and had poorly boiled milk. According to Steinfinger, all job seekers can be placed in one of these four categories, the first: very perfect, lacking nothing; the second: very perfect, slightly lacking; the third: lacking, with minor strengths; and the fourth: having no strengths at all. On the surface, it seems as if the first group should have a greater chance of success, but the balance of reality favors the second group. Therefore, a marketer wants to win the trust of customers, it is not necessary to go to great lengths to cover up the self, but should be appropriate to recognize the minor shortcomings, so that people feel close, more easily accepted. Third: help customers buy, let the customer choose The reality of work, many marketers will be in the elaboration of their own advantages, emphasizing their own is the only customer or the best choice, which to a certain extent expresses the confidence of victory, but at the same time will also be attached to the customer pressure. Because in such an atmosphere, your "preconceived" conclusions often make the customer can not do with you to communicate easily, the choice of proposals. Therefore, the loss of further communication opportunities, each other disagree. So when we elaborate their own advantages, may not unilaterally jump to conclusions, but suggest that customers learn more about other information, and affirms the belief that customers will have to make the right choice after an objective evaluation. This way of communication allows customers to feel that he has the right to take the initiative to choose, and your communication is easy to realize that everything we do is to help him learn more about the information, and can independently make a purchase decision. So that we have the opportunity to have more communication opportunities with customers, and ultimately establish a close and trusting relationship. Fourth: successful cases, strengthen the confidence guarantee Many companies have obvious pages in the sales materials to introduce the company's typical customers, marketers should actively use the company's successful cases to eliminate customer doubts and win the trust of customers. In borrowing successful cases, should not just know the name of the customer. And should be thoroughly familiar with the customer's information, including the company's background, product use, contact department, relevant personnel, contact phone number and other instructions and so on. Such as simply inform the name of the case and not clear about the specific details of the situation is to leave customers with many questions. For example, 1: doubt that the case you introduced is not necessarily true, 2: the case introduced is not necessarily a successful case. So meticulous introduction of successful cases, accurate response to customer inquiries is very important, with good success stories can play a key role in building customer trust for you - "facts speak louder than words". Modern marketing is full of competition, product price, quality and service differentiation has become smaller and smaller. Marketers have gradually realized that the core of competition is focusing on their own, and understand that "to sell the product, you must first sell yourself". To "sell yourself" must first win the trust of customers, no customer trust, there is no opportunity to show their talents, and there is no way to talk about winning the results of sales success. The most important thing is that you must be honest.