Composition of the name: the company name is generally composed of four parts: administrative divisions + font size + industry characteristics + organizational forms.
For example: Shanghai (administrative division) + Compass (font size) + travel agency (industry characteristics) + Limited (organizational form)
2. font size: 2 or more Chinese characters
3. industry characteristics: including the name of the product, the name of the industry or industry name, such as trade, information technology, advertising, business management and so on.
4. Organizational form: limited company, limited liability company, group limited company, etc.
According to the provisions of the "Company Law", a standardized enterprise name consists of: the domain name, font size, industry name, the economic nature of the four-part composition,
For example: Sichuan XXXX Co., Ltd., that requires a registered capital of 2 million; Chengdu XXXX Co. 30,000 registered capital, more than two shareholders.
Each enterprise, store, store in addition to the font size, the rest of the sub-name, the sub-name of the existence of diversity,, the domain name of the registered business institutions, administrative level to determine.
As for the industry
As for the industry, more based on the enterprise's main business projects to determine, such as the above example, it is a construction industry, professional piling enterprises, the industry is piling, but also for example, some other commercial trade, etc., more to commerce, trade, trade to determine.
Here we are on some common industry nature categorization:
① Business: commerce, trade, trade, trade, industry and trade;
② Construction: construction, decoration, building materials, real estate development, roads and bridges, landscaping, environmental protection, sanitary ware, etc.;
③ Services: housekeeping, consulting, intermediary, parking management, moving, catering, etc.;
④ Recreation and entertainment: tourism, mountain villages, resorts, convalescence, nightclubs, cabarets, bars, etc.;
⑤ Education, culture, publicity: advertising, media, science and technology, colleges and universities, etc.;
⑥ Medicine and fitness: hospitals, medicines, medical equipment, fitness equipment, golf, etc.
On the nature of the economy
In China, the company is generally divided into: joint-stock company (referred to as joint-stock company), limited liability company (referred to as limited liability company) and sole proprietorship companies.
Other special industries or small-scale production and processing operations, will be the name format:
factory, mine, field, center, hospital, department, clubs, supermarkets, clubs, hotels, restaurants, beauty parlors, chain industries or pavilion, garden, building, lounge, Xuan and so on. There are also some individual franchise or boutique industry, directly with the font size, without regard to the local domain name, industry and economic nature, such as: Eli Lilly beauty (clothing), one-way street (single entertainment) and so on.According to the above law, determine the name format, distinguish the font size, the main body and the overall, you can carry out mathematical positioning.
State regulations on company names
Article 7
The name of an enterprise shall not contain the name of another enterprise.
The name of a branch of an enterprise shall bear the name of the enterprise to which it is subordinate.
Article 8
Enterprise names shall be in accordance with national norms of the use of Chinese characters, and shall not use the Hanyu Pinyin alphabet, Arabic numerals.
Enterprise names that need to be translated into a foreign language for use shall be translated and used by the enterprise itself in accordance with the principle of literal translation, and need not be reported to the administrative authorities for industry and commerce for approval and registration.
Article IX
Enterprise names shall consist of administrative divisions, font sizes, industries, and organizational forms, except as otherwise provided by laws, administrative regulations and these Measures.
Article 10
Except for enterprises established by decision of the State Council, enterprise names shall not be titled "China", "China", "National", "national", "international" and other words.
The use of the words "China", "Chinese", "national", "state", "international", etc. in the middle of the enterprise name, "International" and other words, the word should be the industry qualifier.Wholly foreign-owned enterprises that use the font size of foreign (regional) funded enterprises, foreign-invested enterprises controlled by foreign parties can use the word "(China)" in the middle of the name.
In the company name commonly used methods
1, the auspicious name method
"Xing", "Long", "source", "Mao", "hair" and other words often appear on the signboards of stores in the old days, which is the old businessmen like to get a good luck, pay attention to the mouth, such as the long-established Yue Sheng Zhai was founded in 1775, the name of the store is "Yue Sheng Zhai ", there is a "monthly prosperity" meaning; the first brewery founded by the people of Beijing's Double Hesheng five-star brewery is the Shandong people Zhang Ge and Hao Sheng mainly capitalized founded, named "Double Hesheng", there are "both sides of the joint, the financial resources of the meaning of prosperity".
2, catering to the name of the law
The public like the auspicious terms used in the name of the company store, to cater to the customer's blessed psychology, in order to solicit business.
3, logo naming method
Logo naming method is mainly in kind as a sign to highlight the significant features of the enterprise company, now in the international community has developed into a part of the CIS (Corporate Identity System), the famous Black Monkey Hat Shop is a wooden black monkey made store door, to show its history and tradition, to distinguish it from the other hat store.
4, brand naming method
Brand naming, generally refers to the company's enterprises to create a brand-name products, and then use their own brand name as the company's name, such as Shanghai's former Lvbao gold pen factory, Shanghai Phoenix Bicycle Company are to their respective brand-name products "Lvbao gold pen", "Phoenix" to take the name of the enterprise.
5, name combination method
As we mentioned earlier, Japan's Panasonic Corporation, the United States of America's Ford Motor Company belongs to this type of naming methods.
6, elegant word name method
This method of naming the store is unique to China's commercial naming. Because China is influenced by Confucianism, traditionally there is an emphasis on the concept of business, so some businessmen to commercial premises are also named like the scholar's study, such as "Lent", "Pavilion", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan", "Xuan" and "Xuan". ", "residence", "garden" and so on.
7, the proverbial name method
The proverbial more folk colloquialisms, the use of the proverbial name of the enterprise company, its name can be accepted by most of the public. The famous Wang Ma Zi, dog, etc. are all belong to the proverbial name. "Yummy to" melon king, "fresh to come" ribs and other loud name to give people a sense of intimacy.
8, harmonic naming method
The use of this method of naming, seemingly accidental coincidence, is actually ulterior motives, so that people read to be interesting, such as a Shanghai boss Yu Ping-Han to take the name of the store as "Yu conscience pharmacy", from the phonetics coincides with the "conscience! "Harmony, let the public feel that the owner of the business does not earn the sincerity of the money.
9, boast of the name method
Use the method of self-congratulation to the name, the main thing is to be realistic about the credibility of the company, the quality of the product and other aspects of the advantages embodied in the name of the company, to give their own increase in confidence, to the opponents of the pressure to give the public a sense of trust. Such as Shanghai Jincheng Craftsmen Society, meaning that they are in the competition, such as Jincheng Tangchi, unbreakable, Shanghai Lean Optical Company, meaning that the company from all aspects of the company can achieve excellence.
10, seek foreign name method
Reform and opening up opened the door of China to the world, especially after China's accession to the WTO, the pace of integration into the world has accelerated, the Chinese people are willing to accept foreign things, including the name of the name, but also need to be accepted by the foreign public of our products, and so there was a general wind of the name of the foreign name, the name of the foreign name (translated) for the company to take the name is also a good method. Not a bad way to do it.
Other methods of company name
1. Choose the rich and noble class of words for the company name. This kind of company name can be divided into two categories of subtle and straightforward. The more straightforward company name to try to show their extraordinary style. Such as gold, silver Lai Lai company, rich Shen company, rich bird shoes company, small king computer company, the Royal Resort, Imperial Hotel and so on. Implicitly, there are red movie company, the new era of Canton House, Tianlong Sofa Factory, Giant Tree Clothing Company, Goya Silk Fabrics Co.
2. Choose the name of the traditional commercial flavor is very strong for the company name: this type of name is the most prevalent in China in the old days. Such as Yuanfeng ticket number, Daqingyuan ticket number, FuKang money bank, ShunKang money bank, HSBC, Ruikangsheng pigment number and so on. This kind of company name, mostly with auspicious, auspicious combination of Chinese characters, take its business production of auspicious meaning.
3. To the name of the company name: such as the Yangtze River Company, the Yellow River Group of companies, Taishan Group of companies, Jialing Motorcycle Company, Pearl River Group of companies, Zhangjiajie Tourism Company, Ehuo Mineral Springs Drinking Company and so on. This kind of name, more common in China's companies
4. To auspicious and social favorites for the company's name, such as: Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Red Plum Camera Factory, Golden Deer Group Company, Seahorse Furniture Mall and so on.
5. Select the name of the modern meaning of the name for the company name: some companies in order to meet the trend of the times, catering to the aesthetic interests of modern consumers, pay attention to the selection of the modern meaning of the name, this kind of name is generally given a "foreign" feeling, giving a taste of the goods, a feeling of interest. Such as Beijing Lufthansa, Saige Mall, Parkson Group, Concord Group, Maggie's Hair, Haiyun Health and Beauty Center, Oris Cosmetics, Mecanical Cosmetics Co. It should be seen that, drawing on foreign translations, the pursuit of foreign flavor of the company's name more and more. Many names only focus on the surface of the word gorgeous meaning, by a few modern meaning of the word combination. As for the meaning of the name, no longer pay attention to. This kind of company name, will eventually gradually lose the cultural content, and become a symbol. Of course, there are exceptions. Such as the name of some companies in the hearts of the people, it launched the product has been all over the thousands of households. A mention of these companies, almost the street knows, no one knows.