In the Internet era, media fragmentation, user circles, lifestyle diversification, more selective users, the requirements of the product is more personalized, resulting in higher and higher customer acquisition costs, more and more difficult. The user's "picky" has become the norm, the enterprise's products do not have two brushes is difficult to attract more users, it is more difficult to retain the user, how to get the user has become a lot of enterprises the most headache. Then how to accurately attract flow?
1, find the user hot search words
According to the keyword orientation, you will use the top word tool, according to your product demand for top words, according to
Self-media characteristics of mining long-tail keywords.
2, in the self-media flat write original content related to the title, Tim diversion guidelines
In the self-media platform, if your writing skills are good, their own original, the more original the article is more likely to be recommended. You can write some of the same articles according to your products, or shoot some videos. In the article appropriate to bring your promotional products link.
3. Traffic
Conventional traffic, more thematic promotions, sharing rebates, coupons, new user discounts and other modes, through the user's sharing, thematic promotions and other ways to rely on the benefits of attracting users.
4, enhance the operation
Community marketing, rely on content operation, make friends with the user to increase the sense of trust, so that the user to participate in product development and design to provide advice, you can better access to the correct user needs.
5. Paid precision network marketing
Crowd targeting technology has been widely used in all major media platforms, the big data of various network platforms, basically able to lock the precise target population according to the crowd's search habits, which is the reason that online advertising is more precise than offline advertising, many businesses are widely in the network to do the promotion.
In short, there are many ways to promote the flow, specific to their own products, and then do to adjust.