The use of row cables is increasing dramatically . When you pick up almost any appliance today, you'll find wiring in it, says PING, general manager. Open up a 35mm camera and there are nine to 14 different wires in it because cameras are getting smaller and more functional. The only way to reduce size is to have smaller components, finer lines, tighter pitch, and objects that are bendable. Pacemakers, medical devices, video cameras, hearing aids, portable computers - almost everything we use today has wiring inside.