E-commerce Banner material - What is the design principle of online store Banner?

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Chitu.com, founded in 2013, is subordinate to Shanghai Pintu Network Technology Co. Is a domestic excellent "design & office" creative service platform. The site has ten million genuine materials, covering print advertising, video sound, background elements, illustration, painting, e-commerce design, office documents, fonts, new media graphics and so on.

ThousandPictures.com, as a domestic excellent "design & office" creative service platform, adhering to the development mission of "do people affordable creative copyright services", has accumulated a large number of users after eight years of development. The website material covers print ads, design elements, backgrounds, e-commerce Taobao, video templates, music and sound effects, high-definition gallery, art characters, decorative decoration, web page UI, new media graphics, illustration and painting, products, industry, PPT templates, Word templates, Excel templates, resume templates, font 18 scenarios.

Service e-commerce micro-business, IT Internet, real estate and home, government public welfare, education and training, culture and entertainment, catering, hotel and tourism, medical and pharmaceutical services, life services, finance and wealth management, beauty and fitness, and many other industries, to provide creative copyright services for 120 different occupational groups. Print advertisements: posters, exhibition boards/exhibition stands, business cards/cards, albums/frames, DM/leaflets, logos/logos, prototype materials, VI/guidance, packaging, PS tools, handbills/newspapers, photo albums/photobooks, and so on.

Design elements: story elements, buttonless photography, decorative patterns, texture borders, cartoon hand-drawn, icon elements, effect materials, holiday elements, product objects, floating materials, lines and shapes, promotional labels, PPT elements, etc.; Backgrounds: advertising backgrounds, main picture / through train backgrounds, Banner backgrounds, store backgrounds, H5 backgrounds, etc.; E-commerce Taobao: e-commerce posters / banner, through train/main picture, detail page templates, home page templates, comprehensive templates, cell phone templates, holiday promotion templates, etc..

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New media drawings: social media drawings, public number drawings, information long drawings, wallpaper drawings, mobile H5, emoticon drawings, IP images, etc.; illustration and painting: emotional expression, festivals, education and culture, scenery and architecture, lifestyle, business office, society and livelihood, etc.; product industry: mapping and material, furnishings and ornaments, life and office, furniture models, lamps and electrical appliances, architecture and outdoor, transportation, people, animals and plants, clothing design, design drawings and so on.

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What are the design principles of the online store Banner?

A, Banner typography principles

banner design follow the general principles of graphic design, but also because of the display area, the use of the scene and so on and present different.

1. Alignment principle: content elements should be aligned, especially the text, for the audience to present a sense of order.

2. White principle: both Taobao and Netease cloud music banner, the area is not very large, so don't line up the banner is too full, to leave a certain amount of "breathing" space, which not only reduces the banner of the sense of pressure, but also guide the reader's line of sight, highlighting the key content.

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3. The principle of subtraction: the number of colors, fonts should not be too much, too many colors, fonts too much, too many graphics, will distract the reader's attention, but also make the picture looks too messy.

4. Consistency principle: typography, pay attention to the consistency and coherence of the entire design, to avoid the appearance of different types of visual elements.

5. Contrast principle: increase the visual difference between different elements, or use contrasting colors, which can be more eye-catching.

Two, Banner's composition

1. Vertical and horizontal composition:

Left-aligned / right-aligned / center-aligned and so on, more intuitive, easy to operate

2. Frame-line composition:

Frame-line composition can also be combined with other forms of composition, add a frame line in the picture to make the line of sight more centralized to maintain a sense of balance, it is also a kind of sense of balance, is also a simple and useful form of banner composition.

3. diagonal composition:

Different from the vertical horizontal composition, diagonal composition is often used in e-commerce banner, the product / text layout in a tilted manner, can also be combined with the box line to distinguish and highlight the text.

4. Radiant composition:

Electricity business class banner can also often see radiant composition, text layout in the center, to the product map around the text, to maintain the balance of the screen, highlighting the key points, to enhance the atmosphere.

5. Tiled composition

The product map is tiled on the background, plus the frame line to highlight the text theme, is also a common form of composition.

In practice, often a variety of forms of composition and typographic principles of the mutual combination and unity, in order to complete a quality banner design. We summarize only some typical, common cases, I hope you can live and learn to use Oh ~

Chitu.com posters downloaded how to use

Can be a poster background to do the main picture to imitate the learning of some do Taobao artisan and web design will go to Chitu.com to download images used to create web pages and Taobao product background images are materials.

Copy the font file, open the control panel, open the font, paste. Restart PS, in the PS font style list can be found and used.

The main categories of ThousandPictures.com

Print ads: posters, exhibition boards/frames, business cards/cards, albums/frames, DM/leaflets, logos/logos, prototype materials, VI/guidance, packaging, PS tools, handbills/newspapers, photo albums/photographs, and so on.

Design elements: story elements, buttonless photography, decorative patterns, texture borders, cartoon hand-drawing, icon elements, effect materials, festival elements, product objects, floating materials, lines and shapes, promotional labels, PPT elements and so on.

Backgrounds: ad background, main picture/through train background, Banner background, store background, H5 background, etc.

E-commerce Taobao: e-commerce poster/banner, through train/main picture, detail page template, home page template, comprehensive template, cell phone template, holiday promotion template and so on.

Video templates: live video, product/promotional, video posters, jittery short videos, education and training, graphic albums, video elements, MG animation, film and television packaging, information icons, creative posters and so on.