In our ordinary daily life, many places will use the business plan, business plan is the entrepreneur knocking on the door of the investor's "knocking brick". What do you need to pay attention to when you draw up a business plan? The following is my help to organize the gym business plan sample, welcome to read, I hope you can like.
First, business introduction
"1992 Sunshine Fitness Center" is a club that will be created to provide members with indoor and outdoor sports and fitness. Unlike most health clubs that already exist, the Sunshine Fitness Center will provide a place for teams to play volleyball, basketball, and other sports, as well as a place and facility for individuals to work out. The fitness center will actively promote unit and family participation and provide expert instruction and training classes to those interested in improving their physical skills.
Generally speaking, competition in this industry hinges on the choice of location, the design of the activity program, the quality of service and the condition of the equipment. We propose to locate our fitness center on the fourth floor of Nanfeng Department Store. Nanfeng Plaza is a crowded place, Wenming Street is the busiest commercial street, and there are a number of residential communities nearby. The activity programs of our fitness center are designed around people's interests, and will exceed the expectations of our future members. The equipment we provide and our experienced management staff will enable the fitness center to exceed the services of other similar clubs.
Second, business management
1, personnel
General Manager: Zhang Xiaohong Manager: Ren Shu
2, compensation
Proportionate dividends according to the amount of money invested
3, entrepreneurial ownership distribution
Fitness center initially five founders invested 300,000 yuan. The remaining four people invested 200,000 dollars each. Percentage respectively: 27.3%, 18.2%, 18.2%, 18.2%, 18.2%.
4, the responsibility of managers
President / sales department: the main responsibility is to lead the managers of the enterprise, but also assume the responsibility of training and guidance center sales staff.
Project Design / Public Relations: Continuous analysis of the development of the health club industry and the needs of customers, to develop activities to meet market demand for the project, and is responsible for the center's advertising and publicity business.
Equipment Department / Personnel Department: Responsible for the purchase of equipment, maintenance and management of the center's miscellaneous staff. Finance / Residence System: Responsible for the management of the center's computer system to have the appropriate data, documents.
Third, market analysis
1, the distribution of the market
Fitness industry market segmentation of the most important form of its regional, 80% of the members live in the center from the center around the 9 kilometers or less, an average of 15 minutes by car can be seen to determine the distance from the benchmark range. Fitness center is a club with unique sports facilities, due to the civilization of the street is a commercial street, Nanfeng Department Store within a large shopping mall, surrounded by KFC, Gome Electrical Appliances, a variety of specialty stores, etc., will attract some of the people who live farther away from the estimated members of all the work, living in no more than 13 kilometers. Fitness center is located here, the reason is because of the early financial constraints as well as the region's people have a greater potential demand for sports
2, feasibility analysis
Market penetration analysis is the construction of commercial recreation, fitness facilities in a certain market range of the overall market saturation method of prediction. It has been recognized as an important business analysis method. This method is used by real estate appraisers, financial institutions, and professional consultants to measure the degree of market demand for new fitness facilities. The calculations in this plan are based on demographic data related to the target market and the floor area of the facility.
The results of this analysis show that a 600 square meter multi-sports club could still be built with its current population. This market penetration analysis cannot be used to analyze the pros and cons of a specific project and further market research is required to determine the feasibility of the project.
Our research included a site analysis, target market research, and conversations with a number of sports organizations, club leaders, and members and employees of competitors.
Four, competitive analysis
According to the results of our survey, the area does not have a well-equipped, well-served, activity-rich fitness center, the advantage can be said to be unique, with a huge potential market. There is a huge potential market. For now, there is not much competition.
Fifth, the business operation
1, choose the location
After a comprehensive analysis of the study, the decision to fitness centers in the civilization of the street, which is a busy area, the flow of people. Convenient location is one of the most basic benefits that a sports club provides to its members, as for the size of the club is determined by the needs of the market. The location we have chosen has become an important business district in the city and infrastructure work can begin immediately.
2, equipment configuration
The fitness center has a floor area of 600 square meters, which is relatively small, taking into account the initial funding and the fact that there is not yet a large number of members of the decision made. Maintenance of equipment and building facilities is important to members, and over 90% of respondents gave this the highest priority. Maintenance is a variable expense, with average maintenance costs in the industry ranging from 4% to 9%. By emphasizing preventative maintenance, we can keep our expenses low.
3. Products and Services
The fitness center will be open year-round, 14 hours a day. The center will be open 14 hours a day, year-round, with a 6:00 a.m. start time to accommodate members who like to get up early for their workouts. The Fitness Center will be an indoor and outdoor multi-sports center offering the following activities: treadmills, massage chairs, exercise bikes, cross trainers, ellipticals, exercise bikes, waist machines, mountain climbers, weight beds, ab boards, flat benches, dumbbells, ping pong tables, and some strength equipment.
Six, sales strategy
1, short-term strategy
Direct mail is a cost-effective way to deliver information to residents. Many clubs utilize this sales method and it has proven to be a successful method.
Direct marketing will be used to target organizations and establishments within a 9km radius. In order to capture as much of the market as possible in the early stages of this new business and in the most cost-effective way possible, we will be contacting some of the major companies directly. This will ensure that the fitness centers are contracted in time to run leagues for them and that their specific requirements are met.
We will hire temporary salespeople who will be trained to take on some of the sales during busy sales periods. Full-time employees will work on a regular basis to ensure that no sales opportunities are missed.
2, long-term strategy
When the fitness center in the construction period to absorb the first batch of members, we will continue to advertise in local newspapers, and the fitness center press release letter sent to the various associations and organizations, through which to build up the credibility of the fitness center and strive for membership.
Gym business plan Part 2
First, the background of entrepreneurship
1, the background of the project
These years of research surveys show that college students' physical health is not optimistic, such as declining physical fitness, prone to disease and so on. This not only affects the current learning of college students, but also has a non-negligible impact on their future careers. Especially in these years, the popularity of NBA, English Premier League and other sports activities has inspired college students' desire to show off in the arena. College students nowadays hope to enhance their physical fitness through physical exercise. However, the exercise facilities provided by the school is relatively old, and the current market gym charges are often beyond the affordability of college students, therefore, the opening of a gym for college students has a bright future.
Combined with the lack of college student gyms in Fuzhou, the proposed selection of the university city as a starting point for entrepreneurship, by virtue of the university city's large student population and the advantages of physical education, it can be predicted that we have a huge market space and space for development.
Second, the business idea
1, the project
We plan to set up a gym, to the center of the university city, the customer to the nearby university of college students, as well as nearby around the community customers. The project is intended to rent a large warehouse at the beginning, the location is selected in the relatively low land price of the lot. The relevant supporting facilities are: treadmill 5, five integrated trainer 1, sitting stirrup trainer 1, sitting pectoral push-up trainer 1, downward inclined weightlifting bed 1, arm trainer 2, table tennis table, pool table, table games equipment, and so on.
2, the operation of the project
Situation analysis: the early stage because of limited facilities, and visibility is not high, the customer's awareness of us is not high.
Corresponding countermeasures: we must first grasp each customer to come in, we intend to customize the fitness program for each customer to come to patronize, and strive for each customer to have a special coach hand in hand with the guidance and training. In the customer to leave a good reputation, a good image, through word of mouth customers, open our market in the university city, so that we can stand firm. After the later development and growth, we will firstly carry out the expansion on the area, the updating of the equipment and the introduction of new equipment, and the increase of the number of professional coaches. And it is possible to develop into the country's only professional fitness chain stores for college students.
3, the project advantage
There is not a well-equipped gym near the university town, the price is suitable for college students. And even if there is not a professional fitness team mainly for the college population. The need for good physical fitness in modern society requires us to urgently change ourselves and improve our physical fitness. Middle school and high school we are forced by academic pressure to exercise opportunities and time are very little, the university time is very sufficient and we are in a transition from school to society. Have a good body for us to society, to the workplace are very helpful. Nowadays, a lot of career interviews are based on appearance. As the saying goes, a good body is the capital of revolution. Therefore, strengthening exercise and enhancing physical fitness is a need for modern college students. It is an emerging social need that is growing.
Team Introduction
Our team has its own students with sports majors, specialized fitness knowledge, excellent management and marketing strategies and enthusiasm for the cause.
Fourth, the market analysis
1, market research and industry analysis
College students, a group of people always walk in front of the fashion and trend of people, with the development of China's economy, fitness and health and fashion industry is becoming more and more popular, college students will not naturally lag behind.
This is the first time I've ever seen a student in the world.
On the one hand, for college students, fitness is not a very simple and casual consumption. College students do not have a fixed source of economic resources, and usually have to attend classes, free time is limited. On the other hand, what can a gym do to attract more college students to be their members? As potential consumers, there is no doubt that the current college students will be the main consumer groups of the gym in the future, in a certain sense, this is a long-term investment, but it is absolutely worth it, not to mention the return on the moment, just relatively little. Why not?
The current college students to the late 80 and 90 after the birth of the crowd. This group is accompanied by the rapid growth of our economy, and the Internet is part of their daily life. Therefore, this group of people is characterized by open-minded, easy to receive new things, dare to try new things. For such a group, the traditional fitness programs in colleges and universities obviously cannot meet their basic requirements. At present, there are many colleges and universities in Fuzhou alone, so it is of great significance to develop this college fitness market. After the survey found that the average monthly consumption of college students in Fuzhou is about 750 yuan, but for a Limei Jian fitness card at least 3,000 yuan. For an ordinary college students, it is impossible to afford such a high amount of fitness consumption, no doubt Fuzhou college students want to get fit for their own fitness exercise is just a luxury fantasy. For this reason, we targeted the opening of this gym.
Combined with the university city away from the city's geographic location and the city's large consumer groups, so this site to open the gym that can attract more college students, and the pressure of competition is relatively small. As most college students have the habit of group consumption, their exercise time is more concentrated, coupled with the study and the task of the community and the pressure is relatively large, they need more sports activities to reduce stress. And we have more professional physical fitness coach, can be different students for the opening of a set of more perfect, meet their needs fitness program.
Currently, most schools have a single, boring fitness program. Some students are eager to care about the effectiveness of their own exercise, have a strong desire to perform, they hope that through physical exercise can be more successful experience. It is proposed to set the most suitable fitness mode for customers according to their requirements.
Men's market: in the commercial area near the dormitories of Normal University and Fukushima University, we will open a fitness program that mainly focuses on exercising the muscles of the thighs, chest, abdomen, arms and so on.
Girls' market: when the operation of the boys' market tends to stabilize, we will open yoga, Pilates, Sherbin and other fitness programs in the vicinity of Fudan University and Normal University.
College students heart analysis :
Standing in the position of the consumer to think, is nothing more than "good value for money" a few words, but for college students these words are more important, after all, college students do not have a stable source of economic resources. First of all, there is a budget in mind, on the basis of this budget for screening, to make sure that the price of the gym will not be very high, to meet their own ability. Some gyms have packages specifically for students, so see if it suits you. Ask around if any of your classmates are already or used to be a gym member, and take the road less traveled, and pay attention to the opinions they give you, most of which they didn't pay attention to before but there are very important ones. Consider whether the transportation is convenient, most college students go to the gym on Saturdays and Sundays, in that case there will be no traffic jams, how long to this are very important, do not let the time are consumed in the public **** car. In determining the price is acceptable, convenient transportation, at the same time there is a good reputation, you can communicate with the gym membership consultant.
Then for the current college students of this consumer mentality, we should develop appropriate marketing programs.
The gym perspective analysis: now go to the gym more and more college students, although the annual card for college students and packages will be relatively cheap, but the thin margins, or a big piece of cake. So what to do to get as much of the cake as possible? The average college student will first be attracted by the price, such as the Hosa gym annual card promotion 399 yuan a year, many people will stop to take a look. Then there must be a more professional and experienced membership counselor. There is also the initiative, usually the membership consultant through the distribution of flyers, to attract the attention of those who want to fitness college students. Then it is to let them through the experience, trial class. At this time, the membership consultant needs to know the customer very well, it will make the students feel that they will not be cheated, which is the student's greatest fear, first to dispel their worries. And the general price war should be asked to start after the specific needs of students, will be interested in the students to the gym for experience, experience his interest in ` aspects, for example: group exercise class can let her learn what she wants to learn, exercise teamwork, enjoy fitness; dynamic cycling exercise your cardiorespiratory fitness and weight loss has a very good help; equipment can exercise your muscles and muscle strength, there is a very good sculpting The effect. Do your best to make him feel that this gym facilities and coaches and course schedule can meet the needs and is very suitable for themselves, after her interest is satisfied, the other things only need to be briefly introduced, remember to seize the key points. And the price is to talk after all the things are introduced, otherwise it will make the student feel that you are not introducing the service but scamming money, it is hard to succeed. The last is a golden principle, always consider for the customer, in addition to hardware, service attitude determines everything.
In the future, there will be more and more college students into the gym, fitness services for college students will certainly be more and more perfect. I believe that in the end it will be a win-win situation for both students and gyms.
2, Fuzhou University City area of the current distribution of universities: at least six or seven universities in the region, that is, our market can be very broad, will not be limited to a university nearby.
3, competitive analysis
Because our gym's operating costs are relatively low, so our equipment equipment will be relatively thin fall. Compared to many large gyms have a relatively large gym, complete equipment, a stable source of customers, a stable income. Can be said to be rich and powerful. If when they find college students this piece of fat meat, we have to compete with them is very difficult.
In addition, assuming that our normal operation down. Do not rule out the entry of new competitors. For example, fitness organizations similar to ours, fitness clubs specializing in college students. Because we do not have a patent, and the threshold of this industry is relatively low, can not monopolize the business.
4, vulnerability analysis
And want to survive in the midst of a large number of universities, is very difficult. When can we get back our initial investment is the key question. If there is a large funding gap, the gym will likely not be able to operate properly.
Fifth, the organization and site analysis
1, the organizational structure: marketing center, Finance Department, the area office, the expansion of the Department, the Ministry of Marketing, stores
2, the site selection
Select the rent price is relatively low and the distribution of the concentration of universities in the area, is suitable for the location of our gym.
3, reference to the type of site selection
(a) the setting of the business district
(1) walking-based business district
walking-based business districts, such as business districts, residential districts, etc., to the store as the center of the radius of about five hundred meters, in order to walk to get and fast and convenient.
(2)
(2) Vehicle line as the main
For example, near the intersection and the main road in the countryside, this kind of shopping district is mostly set in the countryside or on the route after work, there is a convenient parking space and good visual effect to meet the flow of goods needed by the vehicle.
(2) Business districts are categorized by the size of the area
To categorize by the size of the area, there are several types.
1, near the center of the type
The setting of the business district in a radius of about 200 meters to 500 meters or so, that is, the pedestrian business district, this type of business district is distributed in the more densely populated areas of each region or business concentration.
2, the center of the region
Its business district is generally set in a radius of 1 kilometer, people call the life of the business district.
3, large regional center type
This is the regional center of the wider business district.
4, sub-city type
Usually refers to the collection of public **** car routes, you can change the car, and the formation of transportation rally.
5, metropolitan type
The commercial district can cover the scope, may be the entire city around, the level of its traffic flow or people flow, may come from all directions.
(3) specific site requirements:
The lease price of the site is relatively inexpensive, the site area is relatively large. To be located in a circle centered on the University, try to find the intersection of several circles. This way the store will have a larger radius.
To have college students often pass through the place. Often can communicate with college students face to face. Understand what the consumption of college students is oriented, and the amount of consumption is how much.
(D) target consumer group positioning
(1) according to the company's business strategy of the ideas and concepts
Class A customers: is belong to the freshmen. The target age is generally between 17 - 18 years old.
Class B customers: generally belong to the target group that has been in college for one or two years. Age is generally between 20 - 22
C customers: generally fast to society's consumer groups. Age is generally above 22 years old
(2) according to the ethnic group categories:
Class A customers: a class of the pursuit of entertainment, enjoyment, accustomed to the "night life", to the sixteen to twenty-five years old young people, such as: singles, young students, night commuters mainly;
Class B customers: a class of people who are used to fast-paced life;
Class B customers: a class of people who are accustomed to fast-paced life. is used to fast-paced life.
(E) business area positioning
According to the company's business ideas and the future demand for competition and have the ability to resist risk, the company will now and in the future will be opened in the stores defined as three categories, according to the area division:
Class A stores: 400 - 600 square meters; (applicable to the store's customers) -600 square meters; (applicable to the preparatory period)
Class B stores: 800 - 1000 square meters (applicable to the middle stage of development)
Gym Business Plan Part 3Business Plan Content 1: Outline of the business plan < /p>
1. Briefly describe and introduce your company and its products and services; describe the market overview, the degree of market competition and your marketing strategy, production and sales management plan based on your market research; forecast and analyze your start-up costs and finances.
2. Introduce the strengths and competitiveness of the entrepreneurial team, what you will take to compete with peers that already exist.
Business plan content 2: technical characteristics of the product, service
According to your pre-market research, point out the current technical level of the product, service and the market demand and its operational feasibility analysis.
Entrepreneurial plan content three: market analysis
1. The analysis of the market and forecasts of the future market, including market capacity and trends, market competition, competitive advantages, market change trends and product potential. The article is reproduced from: Business plan guide channel Original address:Examples of the content of the business plan
2. Segmentation of the target market and customer description.
3. Estimate market share and sales.
Business Plan Content 4: Competitive Strategy and Development Planning
1. Analyze established competition in the industry and plan market development strategies and entry strategies.
2. Analyze existing and potential competitors, analyze the competitiveness of opponents, summarize their own strengths and study the program to beat the competition.
3. Think about the possible changes in the competitive situation in the process of their own development and how to improve their competitiveness.
Business plan content V: marketing strategy
Market entry strategy, market expansion, pricing strategy, promotional strategy, stabilize and increase market share strategy.
Business plan content VI: business management
1. Determine whether the production method is independent production or outsourcing, and what are the characteristics and advantages of each.
2. Based on the product or service, the production process is the main line.
Business plan content VII: team composition
1. Introduce the experience, ability and expertise of the entrepreneurial members.
2. Entrepreneurial planning process of marketing, finance, administration, production, technology team formation.
3. Clarify the management division of labor and complementarity between the members, the organizational structure of the company, members of the leadership, entrepreneurial consultants and major investors in the shareholding.
4. Clearly define the proportionate division of ownership of the enterprise.
Business plan content VIII: financial analysis
1. Operating income and expenses, cash flow, profitability and durability, fixed and variable costs.
2. Monthly financial reports for the first two years and annual financial reports for the next three years.
3. The data should be based on estimates of operating conditions and future development, and be indicative of the company's financial performance.
Business plan content nine: financing options
Key financial assumptions, accounting statements include balance sheets, income statements, cash flow statements. Quarterly reports for the first two years, annual reports for the first five years, financial analysis IRR, NPV, payback period, sensitivity analysis, etc..
Business plan content 10: key risks and issues
Objectively describe the project's technical, market, financial and other key risks and issues, to develop a reasonable and feasible avoidance plan.
In the process of college entrepreneurship planning, a detailed business plan will be able to make college entrepreneurial projects more popular.