Pet store syb business plan excellent sample
Pets in people's daily life in the status of the gradual increase, which led to the rapid growth of the entire pet industry, in China's pet market, pet supplies and pet clothing has become a fashionable trend in society.
I. Company Overview
Pets with a Good Future is a company in the founding stage, and the company's legal business model is a partnership. The legal address is No. 102, Sydney Road Street, Dalat Banner, Ordos City. Since the beginning of 2015, our company has seriously explored and researched and obtained relevant patents and usage rights in many aspects such as pet matchmaking, pet grooming, pet breeding and so on. From the analysis of the expected financial data, our company can expect to reach a sales revenue of $420,000 and a pre-tax profit of $155,600 in 2017, compared with a sales revenue of $317,424 and a pre-tax profit of $238,068 in 2016, which we were able to achieve because our capital is mainly used for customer development and maintenance, and store expansion to cope with the ever-growing market demand. Nowadays, the Pampered With Service needs to expand the market as much as possible. And achieve a certain market share and scientific management concept to increase sales to promote and improve our services.
Purpose? Pampered with good, because of the care?
StrengthsOverall, we are now in the beginning stage of the company. Our service is supreme, because we have a specialized service team, as well as product development team. Together with our scientific operation and management, there will be ? beautiful flowers? s prospects.
II. Personal situation of the entrepreneur
Previous relevant experience (including time): 2004?2015, had a white pug.
Had another dog of the same breed from 2012 to present. Had a kitten from 2011 to present.
In 2015, had five white bunnies.
Educational background, related courses taken (including time): none at the moment, just raising from my past experience. Because love small animals very much.
Third, product / service introduction
1. Brand tone of the brand tone of the Pampered Puppy Service Pavilion
Description: always happen in a small well-off family cozy story, happiness and joy will always be the protagonist, the children try to find ways to wipe the dog's wet hair? Finally, the snow-white puppy baby ?woof? barks, and the children laugh happily?..... Tagline: ? Pampered, because of the care?
2. The concept of the product service industry refers to the production and sale of service goods
The production sector and the collection of enterprises, China's service industry in the GDP accounted for less than 40% of the proportion of the United States as high as 80%, India is also as high as 50% of the real opportunity in the service industry, the service industry can create a large number of employment opportunities, and is conducive to the maintenance of social stability.
3. Service Market Prospect Forecast: In China, more and more people are raising pets
Currently, Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are recognized as China's top five ? Pet Cities? Accompanied by the growth in the number of pets, around the pet economy has produced a series of related industries, such as pet food, pet supplies, pet medical, pet beauty industry, etc., the huge consumption of pet services continues to expand, the demand for investment is also relatively increasingly strong, China's pet industry will take a new step.
4. Product list: dog breeding price list
Welsh Corgi 1200 yuan Maltese 1500 yuan Boeingda dog 1000 yuan Doberman 1500 yuan Tibetan mastiff 200 yuan standard poodle 1000 yuan Beagle 500 yuan and so on. Dog wedding agency charges: a set of dress 50 yuan / time, cave 10 yuan / time rental, cave photography 100 yuan / time and so on.
Fourth, the market assessment
Description of the target customers: mainly the purchase of products dog, complimentary dog bathing equipment, beauty supplies and so on.
Analysis of the industry environment: industry competitors are mainly sports center dog pet stores, and some dog pet shelter.
Swot analysis
Advantage: Our company has professional pet-related talents and excellent team. Our company integrates matchmaking
Grooming
Breeding in one alternative pet store. Alternative pet store is a new industry, the future is bound to become bring economic development, especially by the young people's pursuit of young people nowadays like alternative, raise alternative pets to show their alternative is very normal and common phenomenon. So we have a huge market.
Weaknesses: no business management experience, insufficient sources of funds, equipment is not sound, technology is not comprehensive, resulting in insufficient competitiveness, market share is small.
Opportunity: dog breeding is a sign of the country's economic strength and social development, developed countries in the world are raising dogs.
V. Marketing Plan
(a)
1, the introduction of professional talent, professionals do professional things.
2, establish credibility, the initial construction of the national professional channels, in the refinement of each
District professional channels, take step by step strategy.
3, pay attention to the promotion of their own brand in the channel, expand the influence of their own brand, take the road of market differentiation to play their own advantages.
(ii)
Marketing planning is well known, in the market economy, the market is the root of the enterprise, there is no market will be no business survival, no market development will be no business development. So to seek development in the enterprise, we have to be good at discovering and understanding customer needs, but to do everything possible from product quality, sales channels, prices, promotions to find to realize this requirement.
(C)
`Promotion for new and old customers:
Within two weeks of the new opening, all customers who go to the Pampered with Good Service Pavilion for service and consumption can enjoy a discount of 8.8 percent.
Where to pets have good service hall service? The company's website is a free gift for all customers. To the pet store are beautiful gifts free of charge.
Six, corporate organizational structure
Type of business: partnership
Name of the business: Pampered with a good pet store
Corporate organizational chart: slightly
1. Store manager responsibilities: to maintain good sales in the store, strict control of the store's wastage. Review the store budget and store expenditures, reasonable control of personnel costs, and maintain high efficiency of staff work.
Qualifications: Strong sense of responsibility and collective honor. Strong ability to adapt to changes. Have the ability to withstand pressure. College degree or above.
2. Beautician duties: responsible for the customer's dog beauty and other related work in the store.
Qualifications: Have a strong sense of responsibility and collective honor. Have love, patience, responsibility. Sincere love of small animals, respect for life.
3. Bathing staff duties: responsible for the cleaning of the customer's dog. Qualifications: Have a strong sense of responsibility and collective honor. Serious and responsible, honest and dedicated, down-to-earth and willing to work.
4. Photographer duties: responsible for all photography work in the store.
5. Qualifications: Strong sense of responsibility and collective honor. With intermediate or above photographer's license. Serious and responsible, honest and dedicated, down-to-earth.
Seven, financial planning
Cost budget to open a pet store, first of all, to come up with about 10,000 yuan, to participate in the training for about a month and get ? Pet groomer? qualification certificate. In addition to nutrition to keep up, there should also be a specialized beauty program, so you should also take out 10,000 yuan to invest in beauty facilities: bath pool, a head clipper (about 2,000 yuan) and five cutter heads (1,000 yuan), three or four beauty scissors (2,000 yuan), water blowers, hairdryers, hot water heaters and so on.
Twenty thousand dollars for the purchase of goods, in the pet supplies involved in eating, washing, playing, living, etc., 10,000 yuan to buy food including nutrition, 5,000 yuan to buy bath supplies, 5,000 yuan to buy some other kinds of goods. Store decoration, shelves also have to 10,000 yuan.
Profitability Profit margin: according to the law, investment in pet stores, within six months will not be profitable. Food, supplies gross profit in about 20%, beauty in about 60%. According to the rent of 2000 yuan / month, the monthly operating income of more than 5000 yuan, you can keep the capital.
;