Su Qun, a famous Chinese basketball commentator, broke the news on social media platforms that the NBA has also offered help in this time when the country is united to fight the new coronavirus pneumonia. They will donate 10 million dollars to help China fight the epidemic. Many media outlets have since confirmed the news, and some fans have praised them for it. It's important to realize that 12 years ago, the NBA did the same thing to retain the Chinese market.
According to celebrity spokesman Su Qun, the NBA's donation will be worth 10 million yuan, including a 2 million yuan piece of medical equipment that will be put into use at Wuhan's fourth hospital. At this critical point in the nation's fight against the epidemic, such assistance is undoubtedly timely rain. As we all know, nowadays, the domestic epidemic is so serious that even the CBA has been suspended as a result, and the NBA's ability to lend a helping hand in a timely manner has been recognized by many fans. Since the controversial incident in September last year to date, CCTV has completely stopped broadcasting NBA games, and the league's popularity in the country is not as great as before.
The NBA's move is undoubtedly a signal that it wants to take the initiative to break the ice. Regardless of the previous conflict, but on the matter of fighting the epidemic, the NBA donation move, is supported by many fans. In today's moment, the fight against the epidemic is the top priority, the major companies and stars, is also one after another to provide donations, the NBA's behavior, the same is to enhance their goodwill in the hearts of fans.
In fact, as early as 2008, the NBA had used a similar approach to win back the Chinese market. At that time, the NBA league and China also had a strained relationship, and CCTV banned MLB games. And after the Sichuan Wenchuan earthquake, the NBA also through donations to help people in the disaster area to rebuild their homes. At that time, the NBA donated 14 million yuan to the disaster area, such a move also helped them salvage the Chinese market.
Whether it's a business move to win back the overseas market or a heartfelt effort to help the affected areas. To lend a helping hand in the fight against the epidemic is an act worthy of recognition. I hope China succeeds in fighting the epidemic and gets through it soon.