Little red book operation strategy, small red book pop-up operation skills

Small red book platform positioning: in June 2013, small red book was founded in Shanghai. Unlike other e-commerce platforms, Xiaohongshu started from the community, and at first it was mainly the sharing of experience in the field of beauty and skin care, and then gradually appeared like sports, travel, home, hotel, workplace information, involving all aspects of life. The community is the wall of Xiaohongshu, which can not be copied by other platforms. After many changes, Xiaohongshu has more than 200 million registered users, more than 10 million daily active users, and 1.4 billion daily note exposures. We have always said that where there is traffic, there is money, and a quality ugc platform like Little Red Book is definitely an important position for us to do content marketing. Xiaohongshu's user profile: Xiaohongshu positions itself as a community platform, and by looking up the data, we found that on top of Xiaohongshu, female users account for the majority, while the number of male users is less than fifteen percent. In terms of age, users under twenty-four and between twenty-four and thirty-five accounted for eighty percent of the total users. That is to say that young women in first-tier cities after the nineties and ninety-five are the mainstream users of Xiaohongshu. This group of people have a **** the same characteristics, that is, it is very loyal, very strong purchasing power. Someone once said: in the Internet business, the woman's business is greater than the dog is greater than the man, the woman's money is also the best to earn, the woman's business is also the most worthwhile to do. If your product or service is oriented to women, then Little Red Book is definitely a position you must do. Little Red Book has a very strong ability to carry goods, and it is simply a grass base for contemporary young women. Whether it is eating, drinking, fitness, sports, or dressing, traveling, there will be a lot of bloggers to give you attention, such as what skincare products you bought today, what food you ate, which hotel you went to feel very good. The fans of the small red book is the strongest shopping attribute, and the value of female powder in the entire Internet circle is the highest, so the small red book has become the preferred position of many people to attract traffic, we certainly can not miss. Some friends may have used the small red book, think there is no effect, or just released by the platform restrictions. In fact, in fact, the operation of the small red book customer acquisition is not to say that a simple post on the line, want to attract flow in the small red book really out of the effect, be sure to seriously study, and then personally practice. Small red book operation to avoid the pit guide: a word of caution, the preliminary preparation in the small red book diversion in fact does not need to prepare a lot of things, only need a cell phone on the line. Download the Little Red Book APP in the app store, and use your cell phone number to register. The next thing is that we talk about the rules, common operational risks. The first is mutual powder and mutual praise, you may have seen some mutual powder and mutual praise group, that is, in a WeChat group, you help me to praise me to help you to praise. But this operation may be recognized as malicious marketing by Little Red Book. The second is the amount of brush, about the amount of brush, mercifully, some people feel that you can brush, some teachers feel that you can not brush, I personally think that in the early stage when you just join the small red book to open the number of time do not brush the powder brush data, when you fans more than five thousand times, you then brush some, I think it will be more secure. The essence of the small red book is still a content platform, if your content is good enough, absolutely will not be buried, there is no what wistful, if your content is not good brush base amount is not of any great significance the third is excessive grass, small red book, although it is said to be a grass community, but you can not be excessive, when the proportion of your marketing is greater than the proportion of your share, then at this time your account is more at risk the fourth is the material Infringement, in any platform is like this, the small red book for copyright requirements are also very high. If you carry the content of other platforms to Little Red Book, it is possible that people will report it. Then how to get the specific material? No need to hurry, I will give you guys to go to the fifth later, that is, frequent release, frequent deletion. The same as the jittery voice, after you post, for example, only a few people like, a few people comment, but at this time you don't go to hide the notes, or delete the notes, this is not good. The sixth point, malicious marketing. The official description of the small red book is to induce users to like, pay attention to, collect, comment and other behaviors through benefits, so we can not be very obvious in the notes to guide the user to do what action, don't overdo it. Seventh, multi-number mutual powder if you have ten numbers to each other's likes, comments, favorites, which is not allowed in the small red book, any platform can not be so to engage. Eighth, the release of prohibited products, the small red book has prohibited words, such as Putian shoes, on behalf of the purchase of electronic cigarettes, medical equipment, black five products are not allowed you to send. Ninth is illegal behavior, for example, like political, yellow and so on. Little Red Book platform recommendation mechanism: in fact, Little Red Book is essentially a content platform, the algorithm is similar to the headlines, jitterbugs, are based on data and user behavior for distribution. The logic of diversion is also very simple, the output value, algorithm, recommendation, comment, private letter diversion, the system will send a label to each person, recommending the content he is interested in. When you publish content, the small red book will recommend your content to the primary traffic pool, if the primary traffic pool has good feedback on you, such as likes, comments, collection is good, then he will continue to recommend to the larger traffic pool, and so on extension. Still, good content is always the core of attracting traffic. Little Red Book pre-numbering preparation: on the phone and account, we recommend to do a machine and a card and an account, if you say you only have one or two accounts, with wireless network does not matter, if more than three or more, each account should be used with a separate traffic card. Now the Internet of Things is very strict control, we recommend that you use the regular business hall of the regular card, each person can be based on ID card in the mobile, Unicom, Telecom for five cards, a total of fifteen, which fifteen cards you can use to register, but also can be used to access the Internet. After my analysis and research, in the small red book above, persona number is the easiest to do up, but also the best effect of diversion, because after all, the small red book it is a community platform to share life, sharing is very important. Then exactly how to do a good job of persona number? First of all, determine the field you want to operate, for example, you want to sell beauty products, then you portray yourself as beauty, skincare category of people, for example, you want to sell men's products, then portray yourself as gender health experts. In addition, just after registration should not immediately send notes, generally recommended to raise the number of three to five days, raise the number of keywords during the search for their own industry to browse, for example, you are doing entrepreneurship field, beauty field of micro business products. You just search for your relevant industry keywords to browse on it, the more content you read, the more Little Red Book will give you what to recommend. How do you go about raising your number in the early stages? During the period of raising the number, the daily browsing of more than thirty, more than twenty likes, and then more than twenty comments, more than five favorites, this is one of our basic requirements for raising the number. In addition, I often say a sentence, the highest state of raising the number is actually not to raise the number, just as a normal person to use it. The purpose of raising the number is to let the platform know that you are not a marketing number, you are a real flesh and blood, being used a small red book account. About the operation of the small red book, today temporarily share to you here, if you still have any unclear can leave a message below, Xin brother will reply one by one after seeing.