Title: At present, China's water resources are facing two major challenges: First, water scarcity is worsening. China is a country with a great shortage of water resources, per capita water resources possession is only 1/3 of the world average, and, the problem of less water will continue to aggravate. According to expert forecasts, by 2020, the country's total water demand will reach 680 billion cubic meters, while the water supply capacity of only 640 billion cubic meters, the annual water shortage of up to 40 billion cubic meters. Secondly, the water environment pollution is still very serious, 70% of China's rivers and lakes are subject to varying degrees of pollution, water sources are generally threatened by pollution has become the water supply industry is faced with the outstanding problems. Therefore, to alleviate the shortage of water resources and ensure the safety of drinking water is a strategic task related to the people's livelihood, but also the national "12th Five-Year Plan" plan is clearly concerned about the important content. Drinking water safety is directly related to the general public's health, quality of life and social stability, and is of great significance. China's drinking water health standards have been significantly improved, the indicators increased to 106, some of the original indicators are also more stringent, which urgently requires better innovation and upgrading of safe drinking water security technology, and continue to introduce better technology and products.
In the United Nations to determine the "city of water: to meet the challenges of urbanization" in the context of the recent China Water Industry Association jointly with the leading enterprises in the water purifier industry held the China Safe Drinking Water Summit Forum. Discuss the development direction of the industry and study the key technology of drinking water safety and security. Hong Kong's famous water treatment leading enterprises in Hong Kong, Hong Kong Beneficial Energy introduced, to play their own advantages in membrane technology, the development of new products for safe drinking water for civilian use.
The water purifier originated in the early 1980s in the United States, Europe and the United States and other developed countries are widely used, the market penetration rate of more than 75%, and the annual growth rate of 10% to 15%. At present, China's market penetration rate is still less than 1%, but the growth rate is as high as 30% to 50%, in Beijing and other major cities is more than 100%.
The pursuit of health makes China's water purification market capacity of hundreds of billions of dollars. Consumers who want to buy water purifiers are generally very focused on personal health, have high requirements for quality of life, coupled with the price of water purifiers, so they tend to be very rational.
Currently, China's water purifier industry has grown to more than 3,000 manufacturers, with the number of water purifier manufacturers growing at a rate of 30% to 40% per year. 30 million units of water purifiers were produced in 2010, and the production of water purifiers is growing at a rate of 42% to 50% per year. 30 billion yuan of sales of water purifiers were generated in 2010 (of which about 1/3 was exported). Therefore, although the water purifier industry in general is still a relatively small industry, but the development is fast, is a vigorous, promising sunrise industry.
From 1998 to the present 13 years, China's north to Heilongjiang, Jilin, Liaoning, south to Guangdong, Guangxi, east to the coastal provinces and Taiwan, west to Xinjiang, Shaanxi, Sichuan, Chongqing, the relevant industry associations research nearly 1,000 water purifier manufacturers and hundreds of water purifier dealers, for more than 500 water purifier products to write corporate standards, to help more than 300 water purifier products We have also assisted more than 300 water purifier products to apply for health approvals.
As a drinking water safety products, the application and promotion of water purifiers depends on the following points:
First, the serious pollution of water sources, the "China Environmental Situation Bulletin" shows that 23.6% of drinking water source water is unqualified, to the tap water production has brought a lot of difficulties and pressures; but also to the tap water quality to bring a certain degree of potential danger;
Second, the town water supply emergencies From time to time, the Songhua River (chemical), Taihu Lake (cyanobacteria), Yunnan (arsenic), Inner Mongolia (microbial), Hunan (heavy metals), etc., water pollution events have occurred frequently in recent years, the development of the water purifier industry to provide a good opportunity.
Third, the current market share, bottled water accounted for the majority, but due to the secondary pollution of bottled water, fake water, black barrels and other issues, and frequently exposed by the media, its consumer groups are gradually transferred to the use of water purifiers.
Relative to the barrel of pure water and pipeline water supply, water purifier has the advantages of easy to use, affordable, fresh water, no secondary pollution, etc., welcomed by the majority of residents, is the most promising way to purify drinking water. But according to the survey, in Beijing, Shanghai, Guangzhou, the family ownership rate is still less than 15%, the ownership rate of other cities is even lower, rural areas are basically blank. Therefore, China's water purifier has a lot of space for development, and the market outlook is very good.
China's population of 1.3 billion, about 400 million families, according to 50% of the family use, about 200 million units. Market retail price at 2000 yuan / unit, the market is 400 billion yuan. Exports currently account for about 1/3 of the total production of water purifiers, China is a large country manufacturing water purifiers, even in the financial crisis did not affect exports, the amount of exports of water purifiers in the future will be greater.
With the rapid development of the economy, water pollution continues to worsen; as people's economic income and living standards continue to improve, the quality of drinking water requirements are increasingly high. Drinking water and health has become the public's hot spot and focus of attention, water purifier will certainly enter thousands of households, like color TV refrigerator popularity, become the residents of the household necessities. This is the opportunity of the water purifier industry!
China Water Purification Industry Association (Preparation), China Water Purification Industry Summit Organizing Committee Secretary General Gu Jiuzhuan pointed out that the water purifier enterprises are also facing challenges.
The production of household water purifiers formal (with approval or are applying for approval) enterprises currently have more than 1,000, there are still a large number of the industry does not have health approvals and do not intend to apply for health approvals of the water purifier manufacturer, about 2,000, most of these black factories for small factories, family workshops, some shot for a place, the production of counterfeit products, on the one hand, to the detriment of consumers, and at the same time, but also the reputation of water purifiers. On the one hand, they harm consumers, but also spoil the reputation of water purifiers, so that many people do not dare to buy, dare not use water purifiers; on the other hand, they cut corners in production, using cheap and poor-quality raw materials, and then dumped at a low price, disrupting the market.
At the same time, foreign, offshore enterprises entered in force, such as Taiwan, Hong Kong enterprises, as well as the United States, Europe, Japan, South Korea, Malaysia, Singapore, Russia and so on; domestic enterprises in other industries, large and small home appliances, kitchen and bathroom, cabinet, drinking fountains, water heaters, solar energy, faucets, water meters, and other industries, such as Haier, the United States, Jungheinz, Gree, Rongsheng, Panda, Chidi, Longmu, Shuaikang, Fanta, Opie, Oulin, Luda, Sanchuan, Jiuyang, Granz, Pioneer, Karen, Jinjiang ...... Entering more and more companies, the competition will be more and more intense.
At present, most of the water purifier industry for small businesses, some even for the family workshop, Hong Kong Yiknang, Haier, the United States and other large enterprises to participate in the water purification industry is full of hope. The advantages of Hong Kong Yinergy make Hong Kong Yinergy water purifier has the conditions for success. They have an excellent R & D team, with completely independent intellectual property rights of the core technology, technology leadership: UF, Internet of Things home water purifier. There is an excellent marketing team, including loyal and capable dealers all over the country. Hong Kong Yinan water purifier is ready to exceed 30% market share in 3 years, and is expected to become the No.1 brand of water purifier in China. They develop and produce water purifier products, summarize and promote newer and better sales models and marketing experience, and set an example for the water purification industry.
In the face of personal drinking water purification problems, Hong Kong Yinan integration of foreign doctoral resources, after two years of success in the development of the world's first international invention patent Internet of Things, "three safe" water purifier, the most important is the world's top membrane filtration technology, in addition to the world's top activated carbon, KDF media, can effectively remove the bacteria, viruses in the tap water. The most important thing is the world's top membrane filtration technology, in addition to the world's top activated carbon, KDF filter media, can effectively remove the bacteria, viruses, heavy metals, organic pollutants and pesticide residues in the tap water and other harmful substances, the quality of water purification in full compliance with national health standards.
In addition, the GPRS Internet of Things online monitoring technology, real-time to ensure the safe operation of the product, to solve the installation of non-standardized into the "water leakage machine", filter replacement without prompting into the "sewage machine", no control water purifier into the "dangerous machine". "Dangerous machine" of the three major hidden dangers. Hong Kong Yinan water purifier to bring consumers a more comfortable, more efficient, more environmentally friendly, safer living experience. Gu Jiuzhuan that Hong Kong can "three safe" Internet of Things water purifier breakthrough water purification does not meet the standards, product operation after sale without control of the industry bottleneck, in the water purification market will set off a new wave of consumption.
Japan attaches great importance to health, its water supply system is popularizing the aperture of only 0.01 micron membrane process technology, which can improve the filtration capacity by a factor of 1, to remove the residual pollutants in the water and bacteria and other small molecules impurities. Of course, this can not be separated from the strength of the enterprise and the country's support.
Hong Kong EALON International, people-oriented, science and technology for development, mastering the core technology of international 8V water purification, the company according to the countries of the world, especially China's water quality in various regions and attributes of the R & D basis, the use of the international highest quality natural filter material, do not add the chemical stability of the ingredients, the principle of purely physical purification and the international 8V purification technology, the production of EALON EALON brand: water purifiers, water purifiers, pure water machines, energy, water purification, water purifiers, water purifiers and energy. The production of EALON brand: water purifier, water purifier, energy machine, imported water purifier, Hong Kong water purifier, water purifier, water purifier, home, commercial water purifier, water purifier, kitchen, central water purifier, water softener, drinking water machine, energy machine, electrolysis machine, large-scale drinking water equipment and other series of EALON EALON products have all passed the NSF certification and the relevant international organizations qualified inspection. And won a number of international and domestic awards, EALON brand in China, Southeast Asia, South Africa, the Middle East, Europe and the United States and other countries and regions are widely used, the product is safe and effective, and perfect service system has won the trust of users.