In a progressive society, there are more and more places where we can get in touch with business plans, which are the "stepping stone" for entrepreneurs to knock on the door of investors. What kind of business plan is effective? The following is the innovation and entrepreneurship project plan of college students' cake shop that I helped you organize, for reference only. Let's have a look.
Desserts and snacks have always been the favorite of female friends. It should be a good choice to open a cake shop and operate a birthday cake in a female gathering area. As long as we make our own characteristics, we will be loved by our friends.
I. Overview of Cake Shop
1, our restaurant belongs to the catering service industry, and its name is "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly for people to supply cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.
Our store needs 95,000 venture capital.
Second, the business objectives
1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. The exception is that our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and necessary market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1. Go to several cake shops around to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. Or recruiting pastry chefs, it is very important to open a cake shop chef, and we should study it carefully.
It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and there may be competitors grabbing orders with you at a lower price tomorrow. " From this, I realized the necessary competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "
4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In terms of varieties, many shopkeepers have some innovative measures: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are deeply favored by customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Paradoxically, if the consumer is with someone else, the waiter can call him or her birthday or miss in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table. Information is knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has abnormal job skills requirements: employees must hold a "health certificate".
Verb (abbreviation of verb) financial estimation
Start-up assets: about 95,000 yuan.
Equipment investment:
1, the rent is 5000 yuan.
2, the facade decoration is about 2000 yuan (including storefront decoration and light boxes);
3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;
4. Employees (2 employees) need 500 yuan for the same clothes.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
An analysis of the risks and restrictive factors of intransitive verbs;
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
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