Shufujia is one of P&G's commodity brands. As one of the world-renowned personal cleaning and nursing brands, Shufujia has been guiding children to develop good hygiene habits. In China, its products include shower gel, soap, hand sanitizer and vitality sports series.
1963 Shufujia bactericidal soap was first listed in the United States (one of Procter & Gamble's brands), and has since sold well in dozens of countries and regions around the world.
Shufujia brand has been recognized by many international medical professional groups because of its remarkable antibacterial effect. In China, the bactericidal effect of Shufujia has also been verified by Chinese Medical Association. Experiments show that Shufujia can effectively remove and inhibit bacteria that may cause skin infection and sweat smell.
Shufujia soap contains dibaofu, an antibacterial active ingredient, which can effectively remove temporary microorganisms on the skin surface during cleaning. After cleansing, Dibaofu, an antibacterial active ingredient left on the skin by Shufujia, can effectively inhibit the regeneration of bacteria on the skin surface.
Procter & Gamble, founded in 1837, is one of the largest consumer goods companies in the world. In fiscal year 2003-2004, the company's annual sales reached 51400 million USD. Ranked 86th among the 500 largest industrial/service enterprises in the world recently published by Fortune magazine. Procter & Gamble has nearly 654.38 million employees worldwide, and has factories and branches in more than 80 countries around the world. The products of more than 300 brands managed by it sell well in more than 60 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc.
Tianjin Procter & Gamble Co., Ltd. was established in 1994, which is an earlier production base invested by Procter & Gamble in China and settled in Hexi District of Tianjin. Mainly produces "Shufujia" brand soap.