It must be admitted that doctors, especially professional nutritionists, are pioneers in the education of nutritious and healthy food consumption and enlighteners of public health consumption knowledge. The doctors who walked out of the hospital consultation room and into the popular science lecture hall established the concept of disease prevention and health management among consumers and cultivated the basic health literacy of the public. Because of this, enterprises always introduce product marketing from the health knowledge told by doctors in the process of market development. For a long time, doctors have become the highlight of public welfare and the weapon of marketing. However, the shortcomings of this popular science are increasingly apparent: First, the object is misguided, and the doctor is facing the patient, always doing popular science from the perspective of treating diseases. The audience of nutritious and healthy food is healthy and sub-healthy people. As a result, consumers are always regarded as patients and products are always regarded as medicines. Second, the content is biased. Doctors know the product demand, but they don't know the product quality, so they can't tell consumers how to choose what they need. In addition, the effect is biased. Excessive medical science popularization has turned education into outpatient service and vulgarized medicine, resulting in the adverse effects of "all people are sick" and "all people are doctors". To change this "confused" state of popular science, it is necessary to involve the developers and producers of nutritious and healthy foods.
Numerous cases have proved that the perfect marketing should be to let consumers "know yourself and know yourself". "confidant" means knowing what kind of products you need, and "confidant" means knowing whether the products meet your own needs. Facing the dazzling market, consumers don't know how to choose the products they need. This requires product R&D and production experts to stand up for product science popularization and tell consumers the quality and characteristics of products, thus forming a complete benign marketing process. For example, for a slimming product, doctors can tell the public what is the mechanism of obesity, what kind of slimming products people should eat, and consumers want to know the formula, technology, characteristics and quality of a certain product, all of which can only be answered by the R&D engineer behind the product. Nowadays, many enterprises have alienated popular science education into sales business, and the people who talk about products are sales and customer service personnel. The purpose of talking about products is to promote sales. The popular science of this kind of products has naturally changed its taste. It has become a new demand for nutrition and health food marketing to let the product R&D personnel who are truly engineers and experts go to the front desk to do product consumption science with credibility and public welfare.
A few days ago, the state issued "Healthy China Action 202 1 Work Points". The first one is "to study and formulate normative documents on the dissemination mechanism of all-media health science knowledge." And the participants in this work are not just the health and health commission. There is also the scientific and technological support from the Ministry of Science and Technology and China Association for Science and Technology, behind the nutritious and healthy food. It is timely for engineers who are proficient in food to do popular science. At the right time, the "Essentials" also put forward that "we should cultivate healthy people for families, build a bridge for health knowledge to enter families and improve the accessibility of health knowledge." This "understanding" refers to one's own health management on the one hand, and an in-depth understanding of consumer goods on the other. There are abundant nutritious and healthy foods in China market, and each product embodies the wisdom of scientific and technological workers. Putting these engineers on the forefront of popular science will not only bring a blessing to the health care market, but also add a lot of color to healthy China.