Drug packaging can also be well designed to make people shine. For details, please continue reading:
1. Strictly follow the national requirements for drug packaging design.
Because medicine is a special kind of consumer goods, buying and using is not an ordinary consumption process, after all, it involves people's health and life safety.
Therefore, in the design of drug packaging, we must strictly follow the requirements of the Drug Administration Law and related policies and regulations, and must not be unconventional, blindly pursue "good-looking", and design through various fancy and changeable ideas, resulting in misunderstanding of drug efficacy.
2. People-oriented, from the perspective of doctors and patients.
In the design of drug packaging, we can carefully ponder consumer psychology, analyze factors such as dosage form, dosage and medication characteristics from the needs of doctors and consumers, and fully realize the unity of internal value and external value of products.
For example, "white plus black" is a cold medicine, and the packaging design has fully considered the characteristics of medication. When taking medicine, patients will know when to take medicine according to the package, and this humanized design will be favored by more consumers to a great extent.
3. Think globally and pay attention to the arrangement of key information.
Because the layout of the medicine box is very limited, in the design process, the choice of text size, spacing, spacing and font should be based on the convenience of users; The primary and secondary order of text information should be clear at a glance, which is convenient for patients to read and remember clearly;
At the same time, we should also pay attention to rationality in the choice of graphics and colors. We can make use of the "functional" characteristics of colors and let users know more about the functions and curative effects of drugs through the performance of different colors.
4. Flexible application and rational use of new materials and new processes.
With the development of science and technology, various new packaging materials and new packaging technologies are constantly emerging, which also adds new forms of expression to drug packaging design. In the design of drug packaging, the use of appropriate packaging materials and methods can effectively ensure the quality of drugs and the safety of the broad masses of people.
Of course, good printing technology also adds a lot of color to the design of drug packaging, such as uv-fit glazing, bronzing, cloth sanding and so on. Reasonable technology can make the packaging more exquisite, meticulous and durable, and the overall presentation will be more textured.
The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.