As one of the largest electronic brand giants in the world, Philips has many products, covering a wide range of fields, such as audio-visual products, medical and health care, personal care, maternal and child care, kitchen and household equipment, lighting, automobiles, digital accessories and so on.
In order to expand the brand product ecosystem, Philips will inevitably have brand products; But the century-old brand Philips also has many completely original businesses, such as lighting.
After the Royal Philips Group becomes a household name brand, the products "outsourced" to expand its product lineup may also be OEM products. Many people are not optimistic about OEM goods, and feel inferior and poor in quality, but in fact they have to divide brands.
As an internationally renowned brand, Philips will strictly control and review every company, every product that is authorized to be branded, even if it is partially branded. After all, it will go out with its own signboard and never want to smash its own signboard.