This is the most obvious feature of private domain traffic. As we all know, a major feature of WeChat is decentralization. Whether it's the content operation in WeChat official account or the e-commerce that sells goods by WeChat applet, the merchants firmly control the traffic in their own hands.
In the past, enterprises and customers would lose contact when completing transactions, and it was basically impossible to retain customers. But enterprises with private domain traffic are different. They can operate private domain traffic in various ways, which helps to enhance customer stickiness and avoid customer churn.
What measures are proposed in the Measures to protect the legitimate rights and interests of consumers:
In view of the protection of consumers' rights and interests, which is widely concerned by public opinion, many measures have been strengthened. The live broadcast marketing platform shall promptly handle the public's complaints and reports on illegal information content and marketing behavior.
Users jump to other platforms to buy goods or receive services through links and QR codes in the live broadcast room. In case of disputes, relevant live marketing platforms should actively assist consumers to safeguard their legitimate rights and interests, and provide necessary evidence and other support.
Operators and marketers of live broadcast rooms shall perform their responsibilities and obligations to protect consumers' rights and interests according to laws and regulations, and shall not deliberately delay or refuse consumers' legitimate and reasonable demands without justifiable reasons.